Evernote Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS TOP 500 Market Report

Evernote Strengths, Domain Expertise, and Key Differentiators

Evernote’s strength lies in its cross-platform note-taking and organization capabilities, allowing users to create, sync, and access notes across devices. It supports diverse content types—text, images, audio, and attachments—making it useful for both personal and professional use. The app also offers features like tagging, notebooks, and powerful search, which help users efficiently manage large volumes of information. Additionally, its long-standing presence in the productivity software market has resulted in strong brand recognition and a large global user base.

Evernote Recent Developments

In early 2025, Evernote introduced several updates aimed at enhancing user experience and functionality. These include the ability to leave comments on shared notes for improved collaboration, customizable daily note templates, and an enhanced note editor with upgraded PDF and image editing tools. The platform also introduced AI-powered editing to adjust the tone of notes, faster attachment synchronization for improved performance, and new slash commands for quicker insertion of tasks, quotes, and events. These updates focus on increasing efficiency and customization for users.

Evernote Mergers and Acquisitions (M&A) Activities

In January 2023, Bending Spoons, a European technology company, acquired Evernote. This acquisition means that there will be extensive, accelerated improvements across Evernote teams, accelerated advancements, growth, and innovation.

Evernote Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Evernote applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Evernote and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Evernote Basic, Evernote Premium, Evernote Business customers.

Evernote Key Enterprise and Cloud Applications

Evernote Basic, Evernote Premium, Evernote Business

Evernote Revenues, $M:

Evernote Revenue Breakdown By Type, $M:

Evernote Enterprise Applications Revenues By Functional Markets, $M:

Evernote Enterprise Applications Revenues By Verticals, $M:

Evernote Revenues By Region, $M

Evernote Direct vs Indirect sales

Evernote Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Evernote Customers

No. of Evernote Customers: 20000

No. of Evernote Enterprise Applications Customers: x

No. of Evernote Cloud Customers: x

No. of Evernote Cloud Subscribers: 225000000

​As of 2025, Evernote serves a global customer base of over 225 million users, with its services available in approximately 247 countries, including the United States, Japan, Brazil, South Korea, and China. The platform is utilized by around 20,000 organizations across various sectors, such as education, technology, and business.

The user base comprises both individual users and teams, with approximately 25% of customers engaging with the app daily. This diverse and widespread customer base underscores Evernote's role as a prominent tool in the productivity software market.​

Evernote Market Opportunities, M&A and Geo Expansions

A significant growth opportunity for Evernote in 2025 lies in its strategic integration of artificial intelligence (AI) features. The company introduced tools such as AI-powered image-to-text transcription and AI-assisted note editing, enhancing the user experience by streamlining content organization and retrieval. These advancements aim to position Evernote as a more intelligent and efficient productivity platform, potentially attracting new users and encouraging existing ones to upgrade to premium plans .​

Additionally, Evernote implemented a new metadata synchronization engine and two-way calendar sync, improving integration with users' workflows and increasing the platform's utility in professional settings . By focusing on these technological enhancements, Evernote is poised to strengthen its market position and drive user engagement.

Evernote Risks and Challenges

Evernote faces a notable risk due to its reliance on a freemium business model. Although it has a substantial global user base, only a small fraction of users contribute to its revenue through paid subscriptions. This structure makes the company susceptible to changes in user behavior—such as a reluctance to convert to paid plans or higher churn rates driven by pricing adjustments or perceived value limitations.

Evernote Ecosystem, Partners, Resellers and SI

Evernote primarily follows a direct-to-consumer model, with limited emphasis on a broad reseller or partner network. The company distributes its product mainly through its own website and app stores, focusing on individual users and business teams. While Evernote has previously engaged in integrations with third-party apps and platforms—such as Google Drive, Slack, and Microsoft Teams—it does not maintain a highly structured partner ecosystem like some enterprise software vendors. Its ecosystem is more product- and integration-driven than channel- or reseller-driven.

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: