Experian Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS TOP 500 Market Report

Experian Strengths, Domain Expertise, and Key Differentiators

Experian stands at the forefront of data utilization, transforming opportunities for consumers, businesses, and society. Through critical life milestones such as home purchases, vehicle acquisitions, or business expansions, Experian empower both individuals and clients to harness their data with confidence, maximizing potential at every turn. Distinguished by their unparalleled capacity for data collection, analysis, and interpretation, Experian facilitates financial autonomy for individuals, informed decision-making for businesses, responsible lending practices, and enhanced security measures against identity fraud and criminal activities for organizations.

Experian Health specializes in revenue cycle management applications as well as data and analytics offerings for health systems, hospitals, medical groups, and specialty organizations, helping them to optimize payment processes, reduce bad debt and make more informed business decisions. Experian suite of patient access, claims, contract management and collections products as well as patient engagement, data and analytics provide healthcare organizations greater visibility into critical revenue cycle management processes and meets the industry's growing need for a single integrated source of financial data and analytics that can adapt to current and future payment models.

Experian Recent Developments

In March 2025, Experian launched its Cashflow Score, a new credit assessment tool that uses consumer-permissioned bank transaction data to improve lending decisions. This score is specifically designed for individuals with limited or no credit history and ranges from 300 to 850. It can be used alongside traditional credit evaluations. According to Experian, the Cashflow Score offers up to a 25% improvement in predictive performance compared to conventional credit scores, thereby promoting greater financial inclusion.

To combat the challenges lenders face in deploying and managing models, Experian launched Ascend Ops in June 2023. Experian’s first-of-its-kind solution empowers lenders to deploy new features and models in days or weeks instead of months. While optimized for financial services, Ascend Ops can be used to build, deploy and manage models across industries. The solution can deploy and run models created in any popular open-source language or development platform without recoding or additional technical support.

In April 2023, Experian has launched Aidrian, a new cloud-based fraud solution powered by adaptive Machine Learning, which enables businesses to prevent fraud without impacting the customer experience.

In February 2023, Experian Health launched AI Advantage, to mitigate the increasingly high volume of healthcare insurance claims denials. As the most seamless and comprehensive system for claims management in the healthcare industry today, the products leverage artificial intelligence (AI). Coupled with Experian’s expertise in big data solutions and insights, these all-new solutions will help healthcare providers prioritize their claims reimbursement process and decrease claim denials overall, saving time and money across the entire healthcare value chain and ultimately improving care and service for patient consumers.

On April 28, 2022, Experian introduced PowerCurve Strategy Management, a cutting-edge decisioning solution delivered via cloud as software-as-a-service. This innovative platform empowers organizations to maximize the potential of their data, aiding in various aspects of the customer lifecycle, including acquisition, retention, and growth. By leveraging the capabilities of PowerCurve, businesses can make rapid and informed decisions aligned with their strategic objectives.

Experian Mergers and Acquisitions (M&A) Activities

Experian completed seven acquisitions throughout the year, including the purchase of WaveHDC for $216 million, which enhanced its Patient Access Suite in the U.S. The total cash outflow related to acquisitions was $512 million, compared to $480 million in 2023. These acquisitions spanned both business segments, contributing $32 million to revenue and $2 million to profit before tax, with an annualized pro forma revenue of $87 million.

Additionally, the company acquired a majority stake in MOVA Sociedade de Empréstimo entre Pessoas S.A., which involved recognizing related put options and contingent consideration liabilities of $71 million and $32 million, respectively.

In April 2024, Experian announced its agreement to acquire Credit Data Solutions Pty Ltd (illion) for up to A$820 million (approximately $532 million) and TEx Soluções em Tecnologia Ltda. for R$90 million (approximately $17 million). These moves are strategic, targeting high-growth verticals and reinforcing Experian’s capabilities across digital credit, consumer identity, and B2B fraud mitigation.

Experian Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Experian applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Experian and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Experian Cloud customers.

Experian Key Enterprise and Cloud Applications

Experian Cloud

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Experian Direct vs Indirect sales

Experian Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Experian Customers

No. of Experian Customers: 13200

No. of Experian Enterprise Applications Customers: 13200

No. of Experian Cloud Customers: 3000

No. of Experian Cloud Subscribers: 1 million

Experian Health served more than 60 percent of U.S. hospitals and more than 7,500 medical practices, labs, pharmacies and other healthcare providers with data-driven platforms and insights that help our clients make smarter business decisions, deliver a better bottom line and establish strong patient relationships. Among Experian Health customers are Sutter Health, NY Presbyterian, Colombia University, Thomas Jefferson University Hospitals, Sansum Clinic, Duke University Health System, UT Medical Group, Jefferson University Physicians, Rocky Mountain Cancer Centers, University of Toledo Physicians and others.

Experian Market Opportunities, M&A and Geo Expansions

Experian's performance in FY23 demonstrates continued progress in its strategic evolution. The focus remains on enriching datasets with enhanced depth, breadth, quality, and uniqueness, complemented by advanced analytics and sophisticated software solutions. The company aims to cater to diverse client needs spanning identity, credit, fraud, compliance, and marketing, offering end-to-end capabilities such as strategy design, originations, customer management, and collections. Notably, all new platforms are cloud-based, leveraging cutting-edge technologies for optimal outcomes. Experian aims to strengthen its position as a leading consumer finance platform, emphasizing deepening relationships with consumers to offer unique and differentiated solutions.

Experian Risks and Challenges

The US, Brazil and UK markets are significant contributors to Experian revenue. A reduction in one or more of these markets for consumer and business credit services could reduce its revenue and profit.

Experian Ecosystem, Partners, Resellers and SI

Experian regularly partners with companies to enable the world class solutions for business identity, integrated decisioning, risk management, and more.

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: