Five9 Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS TOP 500 Market Report

Five9 Strengths, Domain Expertise, and Key Differentiators

Five9 provides cloud-based call center solutions designed for sales, marketing, and support operations, enabling businesses such as telemarketers and outsourcers to manage billions of customer interactions annually. Its platform supports inbound, outbound, and blended call environments and integrates with major CRM systems like Salesforce and Oracle, offering a unified customer view. Serving industries including finance, healthcare, and government, Five9 offers native multichannel applications that handle social media, mobile, chat, and email communications. These are powered by Five9 Connect, which helps contact centers assess, prioritize, and route interactions efficiently, while also enhancing supervisor mobility and enabling personalized monitoring and reporting.

Five9 Recent Developments

Five9 reported strong revenue growth, surpassing a billion-dollar revenue run rate, driven by increased demand and innovation in AI. The company launched the Genius AI Suite to enhance customer interactions through advanced analytics and automation, and expanded its global operations with a new R&D hub in Portugal focused on AI and cloud technologies. It also introduced new tools like Spotlight for AI Insights to improve customer experience metrics. In addition, Five9 released OneStudent, a cloud-based contact center solution tailored for higher education, enabling institutions to engage with students across multiple channels, improve advisor efficiency through integrated data, and scale operations more effectively.

Five9 Mergers and Acquisitions (M&A) Activities

Five9 has expanded its capabilities through a series of strategic acquisitions aimed at enhancing customer engagement, data integration, and operational efficiency. The acquisition of Acqueon added omnichannel outreach and journey orchestration capabilities, enabling more personalized customer interactions using AI and contextual data. Acquiring Aceyus improved Five9's data integration, supporting seamless platform transitions and consistent analytics. The purchase of Inference Solutions introduced a leading Intelligent Virtual Agent platform to address rising demand for efficient self-service solutions. Additionally, the acquisition of Virtual Observer extended Five9’s offerings to include workforce optimization tools such as workforce management, quality management, and interaction analytics.

Five9 Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Five9 applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Five9 and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Five9 Cloud, customers.

Five9 Key Enterprise and Cloud Applications

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Five9 Direct vs Indirect sales

Five9 Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Five9 Customers

No. of Five9 Customers: 3000

No. of Five9 Enterprise Applications Customers: 3000

No. of Five9 Cloud Customers: 3000

No. of Five9 Cloud Subscribers: 3 million

Five9 boasts a customer base exceeding 3000 customers, with subscription sizes varying from under 10 agent seats to approximately 1,000 agent seats, facilitating approximately 3 billion customer interactions annually.

Its clientele includes a diverse array of companies such as Citrix, One on One Marketing, TMone, DirectBuy, NexRep, Medical Alert, OnBrand24, NJ 2-1-1, USCB America, Weed Man Roswell, Siemens, firstStreet, Phone.com, American Support, Gateway One, Open English, Olympus, Netsuite, Greenwood Hall, Invenio Solutions, Senior Health Solutions, Turnstyles Ticketing, Englishtown, Fast Fix 123, The Shipyard, Innovative Vision, Sentinel, RJR Technology, Straight Forward, and more.

Five9 Market Opportunities, M&A and Geo Expansions

Five9 is expanding its global footprint through strategic initiatives such as opening a research and development hub in Portugal and forming partnerships across EMEA and LATAM. This European hub serves as its engineering headquarters, focusing on artificial intelligence, software engineering, and cloud operations, with plans to grow its workforce significantly. These efforts aim to enhance innovation and strengthen service delivery to European and multinational clients. Additionally, Five9 is integrating emerging technologies like generative AI and broadening its product scope to include roles beyond traditional contact centers, such as sales and field service. These moves position the company to access a wider $24 billion market.

Five9 Risks and Challenges

Five9 faces a range of challenges that could impact its growth and stability, including ongoing legal issues, dependence on third-party cloud providers, and the need for continuous innovation to meet enterprise demands. Economic uncertainties such as inflation, supply chain disruptions, and geopolitical tensions add to the risk. The company’s focus on the contact center segment within the CRM market makes it reliant on replacement cycles in sectors like telecom and finance, while legacy competitors shift to cloud-based models, potentially intensifying competition. Additionally, a rise in customer self-service may reduce demand for inbound call center automation. To remain competitive, Five9 may need to expand into adjacent CRM areas like sales and marketing automation, which are becoming more integrated and dominated by fewer providers.

Five9 Ecosystem, Partners, Resellers and SI

Five9 has built an extensive partner ecosystem of over 1,000 organizations, including CRM providers, resellers, system integrators, and telephony companies, to enhance its customer experience (CX) platform. Its CX Marketplace supports integrations with major platforms like Salesforce and Oracle, along with newer technologies offering tools such as visual sentiment analysis and real-time performance monitoring. Strategic acquisitions of ecosystem partners like Acqueon and Aceyus have strengthened Five9’s capabilities in omnichannel outreach and data integration. International partnerships, especially in regions like LATAM and EMEA, have contributed to notable revenue growth. Programs like the Certified Integrated Network Partner (CINP) initiative ensure seamless technical and regulatory alignment, further improving the value proposition for enterprise and mid-market customers.

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: