Flip Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS TOP 500 Market Report

Flip Strengths, Domain Expertise, and Key Differentiators

The app is primarily used by employers to communicate with their mobile workforce, facilitating productivity-related tasks and enhancing operational efficiency. Its strong focus on improving workforce engagement and streamlining communication has made it a valuable tool for many businesses. As the app continues to evolve, it is now exploring innovative ways to differentiate itself and compete with rivals in the increasingly competitive market of mobile workforce management solutions.

Flip Recent Developments

In 2023, Bosch introduced Flip across its manufacturing network, providing digital access to information and services for over 100,000 employees. This implementation aimed to streamline communication, improve employee engagement, and enhance operational efficiency across Bosch's vast workforce, showcasing Flip's growing adoption among large, global organizations.

Flip Mergers and Acquisitions (M&A) Activities

In 2024, Flip acquired The Bot Platform, a solution that enhances HR and communication using AI, bots, and automation. This acquisition strengthened Flip’s position as a top alternative to Meta's Workplace for frontline employee engagement, following Meta’s decision to shut down the platform. The Bot Platform, trusted by major brands like GSK, Coca-Cola, and Clarins, brought Flip advanced AI tools to improve employee engagement, onboarding, and learning. The integration of these capabilities enabled Flip to enhance its offerings for the 80% of global workers who are deskless, aligning with its mission to revolutionize frontline workforce communication and improve operational efficiency.

Flip Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Flip applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Flip and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Flip App customers.

Flip Key Enterprise and Cloud Applications

Flip App

Flip Revenues, $M:

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Flip Revenues By Region, $M

Flip Direct vs Indirect sales

Flip Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Flip Customers

No. of Flip Customers: 250

No. of Flip Enterprise Applications Customers: 250

No. of Flip Cloud Customers: 250

No. of Flip Cloud Subscribers: 1000000

Flip has built a strong customer base of over 250 organizations, collectively representing around 1 million users. The platform is trusted by major brands such as McDonald’s, Rossmann, Edeka, Magna, and Mahle, reflecting its effectiveness in supporting communication for large, distributed workforces. Used primarily within the German-speaking DACH region (Germany, Austria, and Switzerland), Flip is especially valued in sectors like retail, manufacturing, and logistics—where direct, real-time communication with frontline employees is essential. Its mobile-first design and intuitive user experience make it a go-to solution for companies aiming to digitally connect with non-desk employees.

Flip Market Opportunities, M&A and Geo Expansions

Flip is well-positioned for continued growth as demand surges for digital communication tools tailored to frontline and non-desk employees. In June 2022, the company raised $30 million in Series A funding to accelerate its expansion. The round was co-led by Notion Capital (London) and HV Capital (Berlin), with strong support from existing investors Cavalry Ventures and LEA Partners, as well as prominent angel investors including Matthias Müller, Roland Berger, Jürgen Hambrecht, Fritz Oesterle, Kurt Lauk, and Flixbus founders Daniel Krauss and Jochen Engert. This significant capital infusion is being used to support Flip’s international growth, with a particular focus on expanding into the UK market. The funding enables Flip to scale its operations, enhance its product offering, and invest in strategic partnerships that can accelerate user adoption. With a proven product and growing recognition in the DACH region, Flip has a strong opportunity to establish itself as a global leader in frontline communication solutions.

Flip Risks and Challenges

While Flip has demonstrated strong momentum in the internal communication space, there are several factors that present potential risks. Firstly, the market remains broad and highly competitive, with numerous established and emerging players vying for dominance. This diversity increases the likelihood of sustained competition, which could pressure Flip to continuously innovate in order to maintain its market position. Secondly, the industry is still relatively nascent and rapidly evolving, offering ample room for innovation across all players. This dynamic environment, while ripe with opportunity, also means that Flip must remain agile and proactive in anticipating user needs and technological shifts. Although Flip has set itself apart with strict GDPR compliance, which appeals to privacy-conscious European clients, this advantage may diminish if competitors begin to adopt similar standards. To stay ahead, Flip must continue investing in product development, user experience, and geographic expansion while navigating a complex regulatory and competitive landscape.

Flip Ecosystem, Partners, Resellers and SI

In November 2024, Flip announced partnerships with Work Networks in the UK and Tuxpas in LATAM to expand its global reach and enhance frontline workforce engagement. These partnerships combined Flip’s technology with regional expertise to help businesses transition from Workplace by Meta and better engage deskless employees. Work Networks, with clients like Danone and AstraZeneca, brought extensive experience in digital transformations, while Tuxpas, a leading Workplace by Meta partner, helped Flip engage frontline teams across LATAM. Together, these collaborations aimed to streamline communication, enhance employee engagement, and improve operational efficiency for businesses worldwide.

The Flip app provides access to over 4,000 additional technologies.

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: