Fourth Enterprises Strengths, Domain Expertise, and Key Differentiators
Fourth provides end-to-end technology and services for the restaurant and hospitality industries. Their procurement, inventory, and workforce management solutions, coupled with the industry’s most complete data and analytics suite, give operators the actionable insights they need to control costs, scale profitability, improve employee engagement, and maintain compliance.
Fourth Enterprises Recent Developments
In September 2024, Fourth introduced Fourth iQ, a next-generation Artificial Intelligence platform tailored for the restaurant industry. Designed to optimize workforce and inventory management, Fourth iQ empowers restaurant chains to enhance profitability, streamline operations, and improve employee and guest experiences. By leveraging predictive analytics and real-time data, Fourth iQ enables decision-makers to dynamically forecast demand, reduce waste, and improve labor scheduling—marking a significant step in Fourth’s commitment to intelligent automation in hospitality.
In May 2023, the Fourth announced a partnership with Automated Analytics, a UK-based. This partnership aims to provide swift recruitment solutions to US clients through the implementation of AI-powered programmatic bidding. Integrating programmatic bidding helps increase the quality of applicants, reduces costs, and accelerates talent sourcing.
Fourth Enterprises Mergers and Acquisitions (M&A) Activities
Fourth has expanded strategically through key acquisitions. In October 2021, it acquired PeopleMatter and Hiring Manager—ATS and onboarding tools purpose-built for hourly workers—enhancing its HCM suite. Backed by Marlin Equity Partners, this move bolstered Fourth’s presence in the restaurant and retail segments. Earlier, the 2019 merger with HotSchedules, supported by Marlin Equity and Insight Partners, created the industry’s most comprehensive SaaS platform for hospitality operations, spanning workforce, inventory, and HR/payroll.
Fourth Enterprises Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Fourth Enterprises applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Fourth Enterprises and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Fourth Software Solutions Hospitality, customers.
Fourth Enterprises Overview
6504 Bridge Point Parkway, Suite 300
Austin, TX, 78730, United States
1 877-539-5156
https://www.fourth.com/
Ownership: - Marlin Equity Partners
Number of Employees: 860
Functional Markets: Analytics and BI, ERP Services and Operations, HCM, Procurement, SCM,
Key Verticals: Leisure and Hospitality, Retail,
Fourth Enterprises Key Enterprise and Cloud Applications
Fourth Software Solutions Hospitality,
Fourth Enterprises Revenues, $M:
| Type/Year | 2023 | 2024 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Fourth Enterprises Revenue Breakdown By Type, $M:
Fourth Enterprises Enterprise Applications Revenues By Functional Markets, $M:
Fourth Enterprises Enterprise Applications Revenues By Verticals, $M:
Fourth Enterprises Revenues By Region, $M
| Region | % of Total Revenues | 2024 Total Revenues, $M | 2024 Enterprise Applications Revenues, $M | 2024 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Fourth Enterprises Direct vs Indirect sales
| Type | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Fourth Enterprises Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Fourth Enterprises Customers
No. of Fourth Enterprises Customers: 15000
No. of Fourth Enterprises Enterprise Applications Customers: 15000
No. of Fourth Enterprises Cloud Customers: x
No. of Fourth Enterprises Cloud Subscribers: 2500000
Fourth is trusted by over 15,000 customers across 100,000 sites globally with 2.5 million users including many global brands and a wide range of SMEs and independent operators. Fourth's software powers some of the biggest names in hotels and hospitality. Among the Fourth customers are Fullers, Gaucho, Hilton, Krispy Crème, Leon, Café Nero, Soho House, Subway, Strada, Wagamama Stonegate, and many others.
Fourth Enterprises Market Opportunities, M&A and Geo Expansions
Fourth Enterprises, the parent company of HotSchedules and Fourth appointed Paige Newcombe as Chief Operating Officer, and Scott Morgan, Ed.D, as Chief Revenue Officer. As COO, Ms. Newcombe will be responsible for the Company’s global operations, and as CRO, Dr. Morgan will head global commercial performance and corporate growth.
In August 2018, Fourth has acquired digital people solutions company Octane, to help its customers save time and money spent on recruitment and onboarding. This deal will bring together the leading digital experts in the recruitment field, alongside Fourth's workforce management gurus, to help the industry tackle the challenge of finding and recruiting quality talent quickly and efficiently.
Fourth Enterprises Risks and Challenges
Fourth faces challenges in integrating acquired technologies and maintaining platform consistency across global markets. It competes with broader HCM suites and specialized retail tech providers. Macroeconomic pressures and high turnover in the hospitality sector can also impact client budgets and long-term contracts.
Fourth Enterprises Ecosystem, Partners, Resellers and SI
Fourth utilizes a hybrid go-to-market strategy, blending direct enterprise sales with strategic partnerships and channel resellers. Technology integrations with POS systems, payroll providers, and ERP platforms enhance stickiness. Its ecosystem benefits from network effects across staffing, training, and procurement partners, allowing seamless plug-and-play solutions for operators.
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
https://www.appsruntheworld.com/About Ushttps://www.appsruntheworld.com/taxonomy
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