Freelancer Strengths, Domain Expertise, and Key Differentiators
Freelancer.com demonstrates strong domain expertise by specializing in high-demand job categories such as website development, data entry, copywriting, and graphic design. Its broad service portfolio spans a wide array of industries, positioning it as a one-stop platform for freelance talent. Notably, its collaboration with NASA on the Astrobee robotic arm underscores its capability in advanced technologies, particularly in AI and machine learning.
The company’s strategic acquisitions—including GetAFreelancer.com, EUFreelance.com, LimeExchange, Scriptlance, vWorker, and others—have expanded its geographic reach, deepened its talent pool, and reinforced its leadership in the global freelance marketplace. With a consistent track record of innovation, international growth, and technical partnerships, Freelancer.com stands out for its comprehensive service offerings and expertise in emerging technologies.
Freelancer Recent Developments
In FY24, Freelancer focused on integrating AI in a practical, transformative way to enhance operations and user experience. With over 79 million users, the platform benefits from unmatched scale and data, enabling it to develop and deploy AI tools effectively. This positions Freelancer to improve how clients and freelancers connect, leveraging AI to amplify human talent rather than replace it.
Freelancer Mergers and Acquisitions (M&A) Activities
In 2022, Freelancer Limited freight divisions Freightlancer and Loadshift merged. New features as part of the move to a marketplace includes secure payments, invoice financing, ratings and reviews, improved vetting and managed services offerings including freight operations and project management.
In May 2021, Aussie logistics tech platform Loadshift has been acquired by ASX-listed tech company Freelancer, for $7.7 million. First launched back in 2007 by founder Phil Callaghan, Loadshift connects shippers and carriers for the marketplace of heavy transport services.
In November 2018, Freelancer acquired Channel 40, an enterprise marketplace connecting freight owners and transport operators to be part of the new Freightlancer.com, a global marketplace for freight, shipping & transportation spanning from complex enterprise haulage to consumer metro deliveries, powered by the world's largest human labor cloud of over 30 million freelancers in 247 countries, regions and territories.
Freelancer Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Freelancer applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Freelancer and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Freelancer, Escrow customers.
Freelancer Overview
Level 37 Grosvenor Place, 225 George Street
Sydney, NSW, 2000, Australia
61 2 8599 2700
Ownership: - FLN:ASX
Number of Employees: 300
Key Verticals: Automotive, Banking and Financial Services, Communication, Construction and Real Estate, CPG, Distribution, Education, Healthcare, Insurance, Leisure and Hospitality, Life Sciences, Manufacturing, Media, Non Profit, Professional Services, Retail, Transportation, Utility,
Freelancer Key Enterprise and Cloud Applications
Freelancer, Escrow
Freelancer Revenues, $M:
| Type/Year | 2023 | 2024 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Freelancer Revenue Breakdown By Type, $M:
Freelancer Enterprise Applications Revenues By Functional Markets, $M:
Freelancer Enterprise Applications Revenues By Verticals, $M:
Freelancer Revenues By Region, $M
| Region | % of Total Revenues | 2024 Total Revenues, $M | 2024 Enterprise Applications Revenues, $M | 2024 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Freelancer Direct vs Indirect sales
| Type | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Freelancer Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Freelancer Customers
No. of Freelancer Customers: x
No. of Freelancer Enterprise Applications Customers: x
No. of Freelancer Cloud Customers: x
No. of Freelancer Cloud Subscribers: 80 million
​As of early 2025, Freelancer.com reports having over 80 million registered users across 247 countries, regions, and territories, solidifying its position as the world's largest freelancing and crowdsourcing marketplace by user count and project volume .
Freelancer Market Opportunities, M&A and Geo Expansions
Continued investment in AI and machine learning can enhance talent matching, automate project bidding, improve fraud detection, and personalize user experience, increasing platform efficiency and user satisfaction. The global shift toward remote and hybrid work models presents a long-term tailwind for freelance marketplaces. Freelancer can capitalize by positioning itself as the go-to platform for flexible, on-demand talent.
Freelancer Risks and Challenges
The freelance marketplace is highly competitive, with well-funded rivals like Upwork, Fiverr, and Toptal aggressively expanding. Increased competition can pressure margins, reduce market share, and raise customer acquisition costs.
Freelancer Ecosystem, Partners, Resellers and SI
Collaborations with organizations such as NASA and government entities enable access to high-profile, innovative projects. These partnerships elevate Freelancer’s brand as a platform for not only general freelance work but also specialized, high-tech solutions.
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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