GoCo.io Strengths, Domain Expertise, and Key Differentiators
GoCo.io is an HR, payroll, and benefits management platform designed for small to mid-sized businesses. It offers a suite of applications to streamline processes such as payroll, benefits, time tracking, and compliance reporting. Key features include automation to reduce manual tasks, customizable workflows, and strong customer support. GoCo also provides tools to simplify compliance and enhance overall HR efficiency.
GoCo.io Recent Developments
​In 2024, GoCo introduced significant enhancements to its HR and payroll platform, focusing on automation, global workforce management, and financial transparency. Key updates included Expense Management, configurable General Ledger Reports, and Scheduled Reports to streamline payroll and accounting processes. The Summer release added Goal Tracking, AI-Powered Review Summaries, and Global Payroll Integration with Remote, simplifying international operations and performance reviews. The Fall update featured Labor Allocation for precise time tracking across departments, Custom Payroll Reports, Enhanced Payroll Permissions, Microsoft Teams Integration for engagement surveys, Gross-Up Calculations for off-cycle payrolls, and a Payroll Blockers Notification Center, all aimed at improving payroll efficiency and financial tracking.
GoCo.io Mergers and Acquisitions (M&A) Activities
GoCo.io expanded its HR solutions by acquiring WFHomie, a Canadian employee experience and people analytics platform tailored for remote-first companies. This acquisition aimed to enhance GoCo's offerings by integrating WFHomie's expertise in virtual team-building, employee recognition, and data-driven insights to improve employee engagement and retention.
GoCo.io Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying GoCo.io applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of GoCo.io and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified GoCo customers.
GoCo.io Overview
16825 Northchase Dr #100
Houston, TX, 77060, United States
1 888-788-4626
https://www.goco.io/
Ownership: - Salesforce Ventures, ATX Seed Ventures, New Media Investment Group, GIS Strategic Ventures, Guardian Life Insurance
Number of Employees: 170
Functional Markets: Content Management, HCM,
Key Verticals: Automotive, Banking and Financial Services, Communication, Construction and Real Estate, CPG, Distribution, Education, Government, Healthcare, Insurance, Leisure and Hospitality, Life Sciences, Manufacturing, Media, Non Profit, Professional Services, Retail, Transportation, Utility,
GoCo.io Key Enterprise and Cloud Applications
GoCo
GoCo.io Revenues, $M:
| Type/Year | 2023 | 2024 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
GoCo.io Revenue Breakdown By Type, $M:
GoCo.io Enterprise Applications Revenues By Functional Markets, $M:
GoCo.io Enterprise Applications Revenues By Verticals, $M:
GoCo.io Revenues By Region, $M
| Region | % of Total Revenues | 2024 Total Revenues, $M | 2024 Enterprise Applications Revenues, $M | 2024 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
GoCo.io Direct vs Indirect sales
| Type | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
GoCo.io Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified GoCo.io Customers
No. of GoCo.io Customers: 15000
No. of GoCo.io Enterprise Applications Customers: 15000
No. of GoCo.io Cloud Customers: 15000
No. of GoCo.io Cloud Subscribers: 400000
GoCo.io serves over 15,000 customers and supports more than 400,000 users across a wide range of industries, including retail, healthcare, education, technology, and more. The platform is designed to streamline HR, payroll, benefits, and compliance management for small and mid-sized businesses. GoCo's clients appreciate the simplicity, automation, and customer support provided by the platform, which helps them improve operational efficiency and enhance employee experience. Some of GoCo’s significant customers include Toppers Pizza, RhinoPro Truck Outfitters, Real-Time Medical Systems, Dom & Tom, and QuotaPath.
GoCo.io Market Opportunities, M&A and Geo Expansions
GoCo.io secured a $15 million Series B investment led by ATX Venture Partners, bringing its total funding to $27.5 million. This capital injection supports the company's expansion plans and the continuous enhancement of its platform's features.
GoCo.io's ongoing product developments aim to further modernize HR functions and improve efficiency for businesses, reinforcing its position as a key player in the HR software market.
GoCo.io Risks and Challenges
Despite its strengths, GoCo.io faces several risks in the competitive landscape. Internal challenges such as scaling up their operations and maintaining product excellence while growing rapidly could strain resources and lead to potential bottlenecks.
Go-to-market challenges could arise from balancing their freemium model with the need for sustained revenue growth. Ensuring the platform's value proposition resonates with both free users and paying customers will require careful strategizing.
GoCo.io Ecosystem, Partners, Resellers and SI
GoCo.io's strategic partnerships play a significant role in expanding their ecosystem. Collaborations with employee benefit insurance agencies like OneDigital and PayneWest, as well as general agencies like Word & Brown, have enabled GoCo.io to enhance their insurance benefits services for clients.
Moreover, their seamless integration with leading payroll providers, including ADP, Paychex, Paylocity, and Intuit Quickbooks, demonstrates GoCo.io's commitment to offering a comprehensive and streamlined HR solution. This integration provides businesses with the flexibility to maintain their existing benefits brokers and payroll providers while leveraging GoCo.io's platform.
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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