Gupshup Strengths, Domain Expertise, and Key Differentiators
Gupshup is reshaping the way businesses engage with their audiences. Established as a conversational messaging platform, Gupshup has emerged as a versatile solution for commerce, marketing, and customer support in the ever-evolving landscape of the digital age. At its core, Gupshup is more than just a messaging platform; it's an enabler of intelligent, context-aware conversations. By leveraging advanced natural language processing and artificial intelligence technologies, Gupshup empowers businesses to not only communicate effectively but to do so in a personalized and efficient manner. From facilitating commerce transactions to driving marketing initiatives and providing robust customer support, Gupshup offers a comprehensive suite of tools that align with the diverse needs of businesses operating in the digital space.
Gupshup Recent Developments
In March 2024, Gupshup launched Conversation Cloud, a comprehensive suite of SaaS tools for automating customer communication. This platform enables the integration of chatbots, marketing, support, and sales across channels such as WhatsApp, web, and mobile applications.
Gupshup Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Gupshup applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Gupshup and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Gupshup Conversational Engagement Platform customers.
Gupshup Overview
38350 Fremont Blvd Suite 203
Fremont, CA, 94536, United States
1 408-781-1599
https://www.gupshup.io/
Ownership: - x
Number of Employees: 1400
Functional Markets: CRM,
Key Verticals: Banking and Financial Services, Communication, Construction and Real Estate, CPG, Distribution, Education, Government, Healthcare, Leisure and Hospitality, Life Sciences, Manufacturing, Media, Professional Services, Retail,
Gupshup Key Enterprise and Cloud Applications
Gupshup Conversational Engagement Platform
Gupshup Revenues, $M:
| Type/Year | 2023 | 2024 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Gupshup Revenue Breakdown By Type, $M:
Gupshup Enterprise Applications Revenues By Functional Markets, $M:
Gupshup Enterprise Applications Revenues By Verticals, $M:
Gupshup Revenues By Region, $M
| Region | % of Total Revenues | 2024 Total Revenues, $M | 2024 Enterprise Applications Revenues, $M | 2024 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Gupshup Direct vs Indirect sales
| Type | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Gupshup Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Gupshup Customers
No. of Gupshup Customers: 45000
No. of Gupshup Enterprise Applications Customers: 33750
No. of Gupshup Cloud Customers: 28800
No. of Gupshup Cloud Subscribers: 70 million
Gupshup boasts a vast clientele of over 45,000 customers, exemplifying its widespread impact across diverse industries. Notable among these clients are global financial institutions like Standard Chartered and Axis Bank, as well as multinational companies such as AkzoNobel. For Standard Chartered and Axis Bank, Gupshup has played a pivotal role in transforming customer interactions through its advanced conversational messaging platform. From facilitating secure transactions to providing real-time updates, Gupshup's solutions have enhanced the overall customer experience for these leading banks. Additionally, AkzoNobel, a multinational in the paints and coatings industry, has leveraged Gupshup's platform to streamline communication channels, enabling efficient collaboration and engagement with stakeholders. These use cases underscore Gupshup's versatility in tailoring its solutions to meet the specific needs of clients across various sectors, establishing it as a trusted partner in the realm of conversational messaging and customer engagement.
Gupshup Market Opportunities, M&A and Geo Expansions
In 2024, Gupshup expanded its global presence across key emerging markets including Brazil, Saudi Arabia, Indonesia, Turkey, and China. This strategic growth opens new opportunities for the adoption of its Conversation Cloud and CPaaS solutions in regions with increasing demand for AI-driven customer communication platforms.
With the widespread use of platforms like WhatsApp, Instagram, Telegram, and others, businesses are increasingly seeking omnichannel automation. Gupshup is well-positioned to capitalize on these trends through its Advertise and Converse modules.
Gupshup Risks and Challenges
Gupshup competes with global players such as Twilio, Meta, Vonage, Infobip, and even OpenAI-integrated platforms. The aggressive expansion of these competitors could lead to a loss of market share or price pressure.
Gupshup laid off about 10% of its workforce (around 80 people out of approximately 800) as part of a restructuring following aggressive expansion and investments in previous years. These layoffs indicate potential financial or operational challenges and could impact employee morale and innovation capabilities.
By processing vast amounts of personal data through communication channels, Gupshup must comply with laws such as GDPR, CCPA, and local regulations (e.g., in India, Brazil, and the EU). Non-compliance could lead to hefty fines or restrictions on its activities
Gupshup Ecosystem, Partners, Resellers and SI
In 2024, Gupshup formed several strategic partnerships to enhance its conversational AI and messaging solutions. Gupshup announced AWS as an official partner for Gupshup Conversations India 2024, aiming to leverage AWS's cloud infrastructure to support its conversational AI offerings. ​ Microsoft joined as an official partner for Gupshup Conversations 2024, indicating a collaboration to integrate Microsoft's technologies with Gupshup's conversational platforms. ​In the Philippines, Gupshup partnered with Tonik Bank, the country's first digital-only neobank, to develop a Generative AI chatbot for Tonik's mobile app. This collaboration aims to provide customers with instant and accurate responses, enhancing the digital banking experience.
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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