Guusto Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS and CLOUD TOP 500 Market Report

Guusto Strengths, Domain Expertise, and Key Differentiators

Guusto is a platform that builds employee recognition and customer reward programs. Guusto empowers HR leaders with modern recognition tools to build an amazing culture, increase productivity, and boost retention using modern service awards, real-time recognition, peer-to-peer nomination, and many other digital gift card programs. It provides mobile applications for Android and iOS devices, which helps professionals create and send redeemable digital gift cards to relevant employees, even from remote locations. Also empowers sales and marketing professionals with simple tools to engage customers through customer acquisition, customer loyalty, and customer advocacy by rewarding them through various programs like client appreciation, sales contest rewards, and more. It lets administrators order gifts in bulk, configure automated schedules for specific rewards, and define spending limits for team members.

Guusto Recent Developments

In March 2021, Guusto released a new platform. To make your recognition program better than ever, Guusto's new platform combines a fresh new design with powerful features, all built to make recognition simple, flexible, engaging, and actionable. A few highlights include improved navigation, expanded languages and currencies, and streamlined reporting to keep recognition inclusive and accountable.

Guusto Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Guusto applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Guusto and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Guusto Platform customers.

Guusto Key Enterprise and Cloud Applications

Guusto Platform

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Guusto Direct vs Indirect sales

Guusto Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Guusto Customers

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The platform's ability to cater to companies with 200+ employees worldwide showcases its global appeal and effectiveness in diverse business settings. Among its customers are Designer Brands, Silverman Mortgage Group, Jarlette Health Services, Purdys Chocolatier, DLA Piper, Harry Rosen, Xperigo, Edgecombes Marketing & Promotions, Sunquest Information Systems, Ingenia Communities, Pilgrim's, and many others.

Guusto Market Opportunities, M&A and Geo Expansions

The Employee Recognition and Rewards Management software market is experiencing rapid growth, offering Guusto ample opportunities to expand its offerings horizontally and vertically, tapping into various industries and use cases. Guusto can capitalize on its success and explore untapped markets in emerging regions, driving global expansion and further solidifying its market presence.

Guusto Risks and Challenges

The highly competitive nature of the market poses challenges for Guusto in maintaining its market share and staying ahead of emerging competitors. The rapidly evolving landscape of Employee Recognition and Rewards Management software demands constant innovation and adaptation to meet changing customer demands. Successfully differentiating Guusto's offerings from established and emerging competitors requires strategic marketing and clear communication of its unique value proposition.

Guusto Ecosystem, Partners, Resellers and SI

Guusto's integration with Microsoft Teams in March 2022 marks a significant step in enhancing its impact within organizations. By leveraging the power of Microsoft Teams, Guusto fosters a more collaborative and engaged work environment, promoting a sense of camaraderie among team members. Moreover, the platform's ecosystem partnerships with system integrators and value-added resellers contribute to its network effects, expanding its reach and providing customers with a comprehensive talent management experience.

Guusto Cloud Infrastructure Insights

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• Guusto Public Cloud and Infrastructure (IaaS)
• Guusto Platform (PaaS)
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• Guusto Private Cloud and Data Centers

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: