Halliburton Landmark Strengths, Domain Expertise, and Key Differentiators
In the energy analytics space, Halliburton Landmark stands out by merging deep oilfield expertise with next-gen digital innovation to deliver data-driven software that maximizes value across the asset lifecycle. Its advanced platforms, including oil and gas digital twins, empower E&P teams with real-time insights, driving operational agility, collaboration, and efficiency. As a key partner in scaling Envana Software Partners, Landmark integrates emissions intelligence into its DecisionSpace® 365 suite through Envana Catalyst—an AI-powered SaaS solution built on the secure iEnergy® hybrid cloud—enhancing sustainability with actionable analytics. With its open, hybrid-ready architecture, Landmark ensures seamless integration with existing systems, enabling flexible deployment and a unified digital ecosystem that accelerates decision-making and performance in today’s energy landscape.
Halliburton Landmark Recent Developments
In January 2025, Halliburton and Coterra Energy launched Octiv® Auto Frac, a fully automated hydraulic fracturing solution within the ZEUS platform. By replacing manual stage execution with real-time analytics and automation, Coterra saw a 17% boost in stage efficiency and expanded its use across Permian Basin operations. This innovation combines advanced data integration, electric pumping, and fracture monitoring to enhance consistency, control, and asset performance in completions.
In November 2024, Halliburton announced the launch of new operational hubs across Namibia—spanning Windhoek, Walvis Bay, Swakopmund, and Lüderitz—to strengthen its footprint in the region’s fast-growing oil and gas sector. With a combined 20,000 m² footprint, these facilities are strategically designed to deliver advanced services such as automated drilling, real-time geosteering, and well analytics, enabling faster, data-informed decisions and increased asset productivity. By embedding technology-driven operations closer to clients and emphasizing local workforce development, Halliburton aims to accelerate energy sector performance while supporting Namibia’s economic growth and digital transformation in upstream operations.
In August 2023, Halliburton Landmark and PTTEP launched a strategic collaboration to deliver data-driven digital solutions targeting energy operations across Thailand, Malaysia, and Vietnam. By integrating PTTEP’s Well Delivery Process (WDP) and Advanced Production Excellence (APEX) into Halliburton’s cloud-based DecisionSpace® 365 platform, the partnership focuses on enhancing planning efficiency, optimizing production, and addressing key operational challenges through actionable analytics. Backed by a Joint Marketing Agreement with PTTEP’s subsidiary, AI and Robotics Venture, the alliance aims to scale these intelligent solutions across the region, reinforcing both companies’ commitment to innovation and measurable performance outcomes in the energy sector.
In 2023, Halliburton Landmark partnered with the Libra Consortium, led by Petrobras, to build a cutting-edge digital twin for Brazil’s pre-salt field system—an advanced analytics-driven solution designed to transform operational strategy. By fusing real-time data from sensors and predictive models, the platform enables Petrobras to simulate scenarios, fine-tune performance settings, and drive production efficiency. This initiative underscores Halliburton’s leadership in leveraging digital intelligence and data integration to boost reservoir performance, streamline asset operations, and empower faster, more informed decision-making across the energy lifecycle.
In February 2023, Halliburton and Siguler Guff unveiled Envana Software Partners, a strategic venture delivering emissions management solutions through a SaaS platform tailored for the energy sector. Designed with a data-first approach, Envana™ empowers oil and gas organizations to monitor, analyze, and optimize their carbon footprint using AI-powered analytics. Its flagship product, Envana Catalyst, provides deep environmental insights and data-driven recommendations across the asset lifecycle, enabling smarter, sustainability-focused decisions. Integrated with Halliburton’s DecisionSpace® 365 or available independently, the solution is globally backed by Halliburton Landmark’s sales force, positioning Envana as a transformative tool for ESG performance and carbon accountability.
Halliburton Landmark Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Halliburton Landmark applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Halliburton Landmark and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified DecisionSpace 365, SmartDigital, iEnergy Cloud customers.
Halliburton Landmark Overview
​3000 N Sam Houston Pkwy E
Houston, TX, 77032-3219, United States
1 713-839-2000
https://www.halliburton.com/en/software/
Ownership: - x
Number of Employees: 2600
Functional Markets: ERP Services and Operations, PLM, PPM,
Key Verticals: Oil Gas Chemicals,
Halliburton Landmark Key Enterprise and Cloud Applications
DecisionSpace 365, SmartDigital, iEnergy Cloud
Halliburton Landmark Revenues, $M:
| Type/Year | 2023 | 2024 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Halliburton Landmark Revenue Breakdown By Type, $M:
Halliburton Landmark Enterprise Applications Revenues By Functional Markets, $M:
Halliburton Landmark Enterprise Applications Revenues By Verticals, $M:
Halliburton Landmark Revenues By Region, $M
| Region | % of Total Revenues | 2024 Total Revenues, $M | 2024 Enterprise Applications Revenues, $M | 2024 Cloud Applications Revenues, $M |
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| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Halliburton Landmark Direct vs Indirect sales
| Type | Direct Sales | Indirect Sales | Total |
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| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Halliburton Landmark Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Halliburton Landmark Customers
No. of Halliburton Landmark Customers: 5000
No. of Halliburton Landmark Enterprise Applications Customers: x
No. of Halliburton Landmark Cloud Customers: x
No. of Halliburton Landmark Cloud Subscribers: x
In July 2024, Halliburton Labs welcomed Adena Power into its innovation ecosystem, supporting the company’s mission to disrupt the energy storage market with its advanced sodium battery technology tailored for behind-the-meter commercial, industrial, and utility applications. With a massive 100 TWh opportunity in the U.S. grid, Adena’s cost-effective, safe alternative to lithium-ion solutions is poised for growth. Backed by Halliburton’s industrial know-how, network reach, and scale-up expertise, Adena aims to capitalize on accelerating demand for flexible energy storage. Fresh off recognition as the People’s Choice Award winner at NREL’s Industry Growth Forum and a U.S. DOE MAKE IT Prize recipient, Adena enters Halliburton Labs positioned for rapid advancement in the energy tech landscape.
Landmark technology solutions are prominently utilized, with a presence in 70% of global deepwater projects exceeding 1000 feet. Moreover, 44 of the top 50 Exploration and Production (E&P) companies rely on Landmark's project data management software. Noteworthy clients encompass Eni, Talisman Energy, Petroleo Brasileiro S/A, the National Petroleum Agency of Brazil, and Statoil, among others.
Halliburton Landmark Market Opportunities, M&A and Geo Expansions
In strategic collaboration with technology leaders like Honeywell, Microsoft, and CGG, Halliburton Landmark strengthens its ability to deliver data-centric E&P solutions that drive asset optimization, reduce execution risks, and lower total ownership costs for oil and gas operators. Through its DecisionSpace® 365 cloud platform and integrated analytics, Landmark enables smarter, faster decisions by combining advanced reservoir characterization, interpretation tools, and scalable cloud infrastructure. These alliances not only amplify Landmark’s market position but also ensure energy companies gain actionable insights and cutting-edge digital capabilities tailored to the dynamic demands of modern exploration and production.
Halliburton Landmark Risks and Challenges
The company’s dependence on a service-intensive deployment model presents a strategic risk, limiting its scalability and agility in capturing high-growth opportunities in areas like IoT, device management, and Big Data analytics. This approach may constrain its ability to deliver fast, data-driven solutions at scale, reducing competitiveness in asset-heavy industries that demand flexible, analytics-first platforms. Without evolving toward more scalable, productized offerings, the company risks falling behind more nimble competitors that can quickly adapt to market shifts and customer expectations.
Halliburton Landmark Ecosystem, Partners, Resellers and SI
The company’s ecosystem reflects a forward-looking strategy rooted in high-impact partnerships that accelerate digital transformation, operational efficiency, and sustainability across the energy sector. Collaborations with PTTEP in Southeast Asia and the Libra Consortium in Brazil focus on deploying advanced digital solutions to optimize well planning, production workflows, and pre-salt field performance through digital twin technology. Additionally, the formation of Envana Software Partners, a joint venture with Siguler Guff, expands the company’s presence in emissions management with SaaS platforms designed to track and reduce carbon impact. These alliances underscore a marketing analytics-driven approach to global expansion, offering data-powered insights that position the company as a leader in energy innovation and environmental accountability.
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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