HALO Branded Solutions Strengths, Domain Expertise, and Key Differentiators
HALO Branded Solutions stands out for its comprehensive service portfolio, combining branded merchandise, uniform programs, and cloud-based recognition platforms like HALO Employee Recognition and HALO Incentive. HALO’s ability to serve diverse industries, from healthcare to technology, solidifies its competitive edge. Its proprietary technology platforms support scalable employee recognition programs, custom e-commerce solutions, and branded merchandise initiatives.
HALO Branded Solutions Recent Developments
In 2024, HALO introduced notable enhancements to its HaloCRM and HaloITSM platforms, focusing on improving user experience and operational efficiency. HaloCRM's updates included customizable chat banners, embedded iFrames within chatbots, real-time translation via Azure Translator, and enhanced WhatsApp integration with support for multiple Twilio numbers and read receipts . Additional features such as automated ticket reassignment based on agent shift status, personalized dashboards, and estimated wait times for tickets and live chats aimed to streamline customer engagement and support processes. In parallel, HaloITSM introduced AI-driven ticket summarization and sentiment analysis, a virtual agent leveraging Azure AI Search, and integrations with Slack and Azure DevOps to facilitate seamless collaboration . Further enhancements included modules for document and distribution list management, improved self-service portal displays, private notepad fields for agents, and the ability to merge customer records, all designed to optimize IT service management workflows.
HALO Branded Solutions Mergers and Acquisitions (M&A) Activities
HALO Branded Solutions has pursued strategic acquisitions to bolster its market presence and service offerings. In August 2024, the company acquired Think It Then Ink It, a move aimed at enhancing its creative and customization capabilities. Additionally, in April 2024, HALO acquired Star Promotions, a Wisconsin-based distributorship, integrating it as "Star Promotions Powered by HALO." These acquisitions reflect HALO's focus on expanding its capabilities and client base through strategic partnerships.
Previous acquisitions, such as BrandVia in 2022 and Captiv8 Promotions, have expanded HALO’s footprint in the tech sector and strengthened its New York operations. These deals align with HALO’s strategy to integrate specialized expertise and broaden its client base, positioning it to capture a larger share of the $25 billion promotional products market through targeted growth.
HALO Branded Solutions Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying HALO Branded Solutions applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of HALO Branded Solutions and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Halo Employee Recognition customers.
HALO Branded Solutions Overview
1500 HALO Way
Sterling, IL, 61081, United States
1 815-625-0980
Ownership: - TPG Capital
Number of Employees: 2100
Functional Markets: eCommerce, ERP Services and Operations, HCM, SPM,
Key Verticals: Automotive, Banking and Financial Services, Communication, Construction and Real Estate, CPG, Distribution, Education, Healthcare, Leisure and Hospitality, Manufacturing, Media, Professional Services, Retail, Transportation,
HALO Branded Solutions Key Enterprise and Cloud Applications
Halo Employee Recognition
HALO Branded Solutions Revenues, $M:
| Type/Year | 2023 | 2024 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
HALO Branded Solutions Revenue Breakdown By Type, $M:
HALO Branded Solutions Enterprise Applications Revenues By Functional Markets, $M:
HALO Branded Solutions Enterprise Applications Revenues By Verticals, $M:
HALO Branded Solutions Revenues By Region, $M
| Region | % of Total Revenues | 2024 Total Revenues, $M | 2024 Enterprise Applications Revenues, $M | 2024 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
HALO Branded Solutions Direct vs Indirect sales
| Type | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
HALO Branded Solutions Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified HALO Branded Solutions Customers
No. of HALO Branded Solutions Customers: 50000
No. of HALO Branded Solutions Enterprise Applications Customers: x
No. of HALO Branded Solutions Cloud Customers: x
No. of HALO Branded Solutions Cloud Subscribers: x
HALO Branded Solutions serves a diverse clientele, including over 100 Fortune 500 companies and thousands of mid-sized and small organizations. HALO Employee Recognition and HALO Incentive platforms are particularly popular among industries like healthcare, manufacturing, and retail, where tailored engagement solutions drive workforce loyalty. The company’s e-commerce solutions cater to businesses seeking efficient procurement of branded merchandise, such as apparel and drinkware. HALO’s ability to deliver personalized experiences ensures strong relationships with clients ranging from global tech firms to local nonprofits.
Notable clients include St. Mary’s Healthcare System for Children, UGI, and VF Corporation. The company's ability to cater to a broad spectrum of industries underscores its versatility and commitment to delivering customized solutions that enhance brand engagement and employee experience.
HALO Branded Solutions Market Opportunities, M&A and Geo Expansions
The growing demand for employee engagement and brand visibility presents significant opportunities for HALO Branded Solutions. The expansion of its SaaS-based HALO Employee Recognition and HALO Incentive platforms positions the company to capitalize on the increasing adoption of digital recognition tools, particularly in hybrid work environments. Additionally, HALO’s custom-made e-commerce solutions can tap into the rising trend of online procurement for promotional products. Strategic partnerships and further acquisitions in high-growth sectors like technology and sustainability-focused markets could further enhance HALO’s market share and service innovation.
The evolving workplace landscape presents significant opportunities for HALO. As organizations seek to foster employee engagement in hybrid work environments, demand for scalable recognition and incentive solutions is on the rise. HALO's expertise in creating personalized employee recognition programs positions it to capitalize on this trend. Additionally, the growing emphasis on brand differentiation in competitive markets offers HALO opportunities to expand its branded merchandise and e-commerce solutions.
HALO Branded Solutions Risks and Challenges
Despite its strengths, HALO faces risks associated with market volatility and economic fluctuations. The promotional products industry is susceptible to changes in corporate spending, which can impact demand for HALO's services. Moreover, the integration of acquired companies poses challenges in maintaining consistent service quality and corporate culture. HALO must navigate these risks by ensuring operational efficiency and adaptability to changing market conditions.
HALO Branded Solutions Ecosystem, Partners, Resellers and SI
HALO operates within a dynamic ecosystem comprising suppliers, clients, and technology partners. Its collaborations with suppliers ensure access to a wide range of products for branded merchandise initiatives. By integrating with leading procurement systems like Oracle, SAP, and Ariba, HALO enhances its e-commerce capabilities, providing seamless experiences for clients. This interconnected ecosystem enables HALO to deliver comprehensive solutions that meet diverse client needs.
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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