Happay Strengths, Domain Expertise, and Key Differentiators
Happay's strengths lie in its efficient automation of expense tracking, real-time data visibility, and compatibility with existing ERP and accounting systems. Its mobile interface allows for easy expense submission and approval, supporting policy compliance and minimizing manual processes.
Happay Recent Developments
The company plans to utilize artificial intelligence to assist travel agents in personalizing their offerings and automating workflows. By embracing AI, Happay seeks to enhance the efficiency and personalization of its services.
Happay's expense management platform is set to be integrated into MakeMyTrip's corporate travel offerings, including MyBiz and Quest2Travel. This integration aims to provide a comprehensive solution for corporate clients, combining travel booking and expense management functionalities.
Happay Mergers and Acquisitions (M&A) Activities
Subsequently, in November 2024, MakeMyTrip, a leading online travel company, announced the acquisition of Happay's expense management platform from CRED. This move was intended to strengthen MakeMyTrip's corporate travel and expense management solutions. Under the agreement, the Happay brand, its expense management business, and its dedicated team transitioned to MakeMyTrip, while Happay's payments business and team remained with CRED to focus on B2B payment solutions .
In December 2021, Indian fintech company CRED acquired Happay in a cash and stock deal valued at approximately $180 million. This acquisition aimed to enhance CRED's offerings in expense management and corporate payments .
Happay Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Happay applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Happay and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Happay Expense, Happay Travel, customers.
Happay Overview
3rd Floor, Delta Block, Sigma Tech Park, Varthur Main Rd, Varthur Kodi, Palm Meadows, Whitefield,
Bengaluru, x, 560066, India
91 80 6177 6177
https://www.happay.com/
Ownership: - x
Number of Employees: 350
Functional Markets: Analytics and BI, ERP Financial, ERP Services and Operations,
Key Verticals: Aerospace and Defense, Automotive, Banking and Financial Services, Communication, Construction and Real Estate, CPG, Distribution, Education, Healthcare, Insurance, Leisure and Hospitality, Life Sciences, Manufacturing, Media, Oil Gas Chemicals, Professional Services, Retail, Utility,
Happay Key Enterprise and Cloud Applications
Happay Expense, Happay Travel,
Happay Revenues, $M:
| Type/Year | 2023 | 2024 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Happay Revenue Breakdown By Type, $M:
Happay Enterprise Applications Revenues By Functional Markets, $M:
Happay Enterprise Applications Revenues By Verticals, $M:
Happay Revenues By Region, $M
| Region | % of Total Revenues | 2024 Total Revenues, $M | 2024 Enterprise Applications Revenues, $M | 2024 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Happay Direct vs Indirect sales
| Type | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Happay Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Happay Customers
No. of Happay Customers: 8000
No. of Happay Enterprise Applications Customers: x
No. of Happay Cloud Customers: x
No. of Happay Cloud Subscribers: 2 million
Happay serves a diverse customer base of over 8,000 organizations across more than 20 countries and 40 industries.
Its clientele includes large enterprises such as Tata Motors, PwC, Maruti Suzuki, OYO, and Xiaomi, as well as mid-sized businesses and startups.
The platform is utilized by companies in sectors like automotive, manufacturing, healthcare, logistics, education, and financial services. Happay's solutions are employed by finance teams, HR departments, and operations managers to manage travel, expense, and payment workflows.
The customer base spans a wide range of company sizes, from organizations with fewer than 100 employees to multinational corporations with over 10,000 employee
Happay Market Opportunities, M&A and Geo Expansions
Happay expressed intentions to expand into new markets, focusing on empowering SMEs and hoteliers with tools to grow their businesses. This strategic move aims to broaden Happay's customer base and adapt its solutions to diverse business needs.
Happay Risks and Challenges
A specific risk associated with Happay is integration challenges. While it integrates with many ERP and accounting systems, if a customer’s existing software ecosystem is highly customized or uses niche platforms, there may be difficulties in ensuring a seamless connection. This can lead to data discrepancies or additional manual work for finance teams, reducing the efficiency benefits that Happay is designed to offer.
A different risk associated with Happay is the possibility of limited user adoption or resistance to change within organizations. Even if the platform offers comprehensive features, employees and managers might be reluctant to shift away from established expense processes, leading to underutilization of the tool and diminished return on investment for the company.
Happay Ecosystem, Partners, Resellers and SI
Happay's ecosystem includes integrations with widely used ERP and accounting software platforms, supporting its compatibility with various financial systems. It has established partnerships with banks and payment networks to streamline expense processing and corporate card management. Additionally, Happay works with a network of resellers and technology partners to expand its reach and deliver its solutions to a broader customer base. These collaborations are essential for ensuring that the platform remains adaptable and can meet the varied needs of organizations across different industries.
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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