Higher Logic Strengths, Domain Expertise, and Key Differentiators
Higher Logic is a cloud-based engagement platform that offers a data-driven approach to enhance organizational engagement. It provides a comprehensive set of tools, including online communities and marketing automation, to track and manage customer interactions across every stage of the digital experience—from the first website visit to renewal and continued engagement.
Higher Logic Recent Developments
Higher Logic Vanilla is introducing AI-driven features like Live Charting and real-time sentiment analysis, along with automated workflows. These innovations aim to improve community engagement and operational efficiency, potentially attracting new customers seeking advanced analytics and automation
In March 2023, Higher Logic, the developer of a human-focused engagement platform, partnered with Web Scribble, a provider of career center technology for associations, to launch Higher Logic Thrive Jobs. The new solution expands the Higher Logic Thrive Platform by facilitating career development within communities. Higher Logic Thrive Jobs seamlessly integrates contextual job opportunities into community feeds, enhancing member experiences and deepening engagement within associations.
Higher Logic Mergers and Acquisitions (M&A) Activities
In March 2023, Higher Logic acquired eConverse Media, a company with over 13 years of collaboration with Higher Logic. This acquisition enabled the launch of a new solution Higher Logic Thrive Design which leverages the combined expertise of both entities to enhance the design capabilities within the Higher Logic Thrive platform, catering to the evolving needs of its users and expanding the platform's functionality.
In May 2021, Higher Logic declared the acquisition of Vanilla, a Canadian cloud-based community software company. This acquisition brings together market-leading platforms in the association and corporate markets to serve more customers than any other community solution. At a time when human connection is more important than ever, Higher Logic will expand its offering to customers across new markets and geographies.
In July 2020, Higher Logic acquired Customer Imperative and with it, Gain Grow Retain, the world’s fastest-growing community of customer success leaders. The acquisition solidifies Higher Logic’s commitment to driving customer success and enabling customer success leaders to drive retention and growth through community, collaboration, content, and insights.
Higher Logic Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Higher Logic applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Higher Logic and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Higher Logic Thrive, Higher Logic Vanilla customers.
Higher Logic Overview
​4501 N Fairfax Drive, Suite 200
Arlington, VA, 22203, United States
1 202-360-4402
Ownership: - x
Number of Employees: 400
Functional Markets: Collaboration, Content Management, CRM,
Key Verticals: Banking and Financial Services, Communication, Construction and Real Estate, CPG, Distribution, Education, Government, Healthcare, Insurance, Leisure and Hospitality, Life Sciences, Manufacturing, Media, Non Profit, Oil Gas Chemicals, Professional Services, Retail, Transportation, Utility,
Higher Logic Key Enterprise and Cloud Applications
Higher Logic Thrive, Higher Logic Vanilla
Higher Logic Revenues, $M:
| Type/Year | 2023 | 2024 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Higher Logic Revenue Breakdown By Type, $M:
Higher Logic Enterprise Applications Revenues By Functional Markets, $M:
Higher Logic Enterprise Applications Revenues By Verticals, $M:
Higher Logic Revenues By Region, $M
| Region | % of Total Revenues | 2024 Total Revenues, $M | 2024 Enterprise Applications Revenues, $M | 2024 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Higher Logic Direct vs Indirect sales
| Type | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Higher Logic Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Higher Logic Customers
No. of Higher Logic Customers: 3000
No. of Higher Logic Enterprise Applications Customers: x
No. of Higher Logic Cloud Customers: x
No. of Higher Logic Cloud Subscribers: 200 million
Higher Logic serves over 3,000 customers in 21 countries globally, supporting more than 2.4 billion community interactions each year. Its customer base includes organizations such as the Australian College of Nursing, AMA Queensland, Film Festival Alliance (FFA), Florida Association of Insurance Agents (FAIA), Golf Management Australia (GMA), iMIS Users Group, National Recreation and Park Association, Educational Theatre Association, among others.
Higher Logic Market Opportunities, M&A and Geo Expansions
The platform's expanded integrations with tools like Zendesk, JIRA, Salesforce, and Skilljar can streamline workflows for organizations, making Higher Logic more appealing to potential clients looking for seamless connectivity with their existing systems
Higher Logic Risks and Challenges
If the platform experiences outages or performance slowdowns, it could affect user engagement and customer satisfaction, especially given the reliance on real-time community interactions.
Higher Logic Ecosystem, Partners, Resellers and SI
Higher Logic has developed a global partner ecosystem to expand its cloud-based engagement platform's reach and functionality. The partner program includes various tiers, such as Referral Partners and Technology Partners, which support agencies, consultants, and SaaS developers. These partners work together to offer integrated solutions, including learning management systems, event management tools, and customer success platforms, which complement Higher Logic's main features like online communities and marketing automation. Some of the technology partners include MemberSuite, Informz, and Totango. This partnership model aims to deliver practical solutions for member engagement and organizational operations
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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