HubSpot Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS TOP 500 Market Report

HubSpot Strengths, Domain Expertise, and Key Differentiators

HubSpot offers a broad range of software tools across marketing, sales, customer service, and content management, supported by its free CRM. Its solutions include Marketing Hub, Sales Hub, Service Hub, and Content Hub, which was rebranded from CMS Hub in April 2024 to reflect its focus on AI-powered content marketing. The platform integrates artificial intelligence through features such as predictive lead scoring, sales forecasting, and automated workflows to improve efficiency and personalization. The introduction of Content Hub and the Breeze AI engine reflect HubSpot’s strategy to enhance its platform with scalable AI and content tools for a range of business needs.

HubSpot Recent Developments

HubSpot has expanded its CRM and marketing automation capabilities through acquisitions and platform enhancements. In January 2025, it acquired Frame AI to strengthen its conversation intelligence features, building on the earlier integration of Clearbit for improved customer data enrichment. The company also grew its App Marketplace, adding tools like Adobe Express and AI-powered video applications to support content creation and workflow efficiency. These updates are part of HubSpot's broader strategy to offer a unified, AI-enabled platform for business growth.

HubSpot Mergers and Acquisitions (M&A) Activities

HubSpot has expanded its platform through several acquisitions aimed at enhancing its data, AI, and billing capabilities. In late 2023, it acquired Clearbit, a customer intelligence provider, to improve data enrichment and targeting features for sales and marketing users. In 2024, the company acquired Frame AI, which offers conversation intelligence tools to analyze customer interactions across channels. HubSpot also acquired Cacheflow, a billing and CPQ solution, to support its growth in revenue operations.

HubSpot Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying HubSpot applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of HubSpot and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified HubSpot CRM, HubSpot Marketing, HubSpot Sales, customers.

HubSpot Key Enterprise and Cloud Applications

HubSpot CRM, HubSpot Marketing, HubSpot Sales,

HubSpot Revenues, $M:

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HubSpot Direct vs Indirect sales

HubSpot Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified HubSpot Customers

No. of HubSpot Customers: 247939

No. of HubSpot Enterprise Applications Customers: 247939

No. of HubSpot Cloud Customers: 247939

No. of HubSpot Cloud Subscribers: x

As of 2024, HubSpot has a customer base of 247,939, reflecting a 21% year-over-year increase and spanning over 135 countries. The company serves a wide range of organizations, including well-known brands such as Atlassian, Zendesk, Shopify, and Spotify. These customers use HubSpot’s tools to support marketing, sales, and customer service efforts. Geographically, revenue was primarily generated from the Americas, followed by Europe and Asia Pacific, indicating continued international expansion.

HubSpot Market Opportunities, M&A and Geo Expansions

HubSpot has introduced new products and features aimed at supporting customer growth and addressing emerging market needs. In April 2024, it launched Content Hub, an AI-powered content marketing platform designed to streamline content creation and management. The acquisitions of Frame AI and Clearbit have expanded its capabilities in conversation intelligence and customer data enrichment, enabling more targeted engagement. In May 2025, the company introduced HubSpot Credits, a flexible payment model to improve access to premium features. These developments present opportunities for growth across industries such as healthcare, financial services, and insurance, as well as potential for further international expansion, particularly in Europe and the Asia Pacific regions.

HubSpot Risks and Challenges

Hubspot has minor security breach in July 2024, which impacted fewer than 50 customer accounts, underscores the importance of ongoing investments in data protection. The company also faces high operating expenses, with 88% of its 2024 revenue consumed, including $1.2 billion in sales and marketing costs. HubSpot operates in a highly competitive CRM market alongside larger players like Salesforce and Adobe, requiring continuous innovation and operational efficiency to sustain its position.

HubSpot Ecosystem, Partners, Resellers and SI

HubSpot supports its global operations through a broad ecosystem that includes over 2,500 partner agencies and more than 200 certified technology integrations. These agencies assist clients in managing websites and executing marketing strategies, while the integration ecosystem spans categories such as social media, analytics, sales, and content tools. The company expanded its global presence by opening a new office in Bangalore, India, in April 2024, tapping into the region’s tech talent. HubSpot’s App Marketplace continues to grow, with 95+ new apps added in a recent quarter and over 1 million active app integrations installed by Pro Plus customers. Collaborations with system integrators and value-added resellers enhance the platform's usability and play a key role in delivering a unified CRM experience.

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: