Iterable Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS TOP 500 Market Report

Iterable Strengths, Domain Expertise, and Key Differentiators

​Iterable is a customer activation platform that empowers brands to deliver personalized, harmonized, and dynamic communications at scale. By leveraging real-time data and AI-driven insights, Iterable enables marketers to create seamless, cross-channel experiences that foster meaningful customer relationships and drive business growth.

Iterable Recent Developments

​In December 2024, Iterable introduced its Winter Product Release, unveiling a suite of advanced AI-driven tools designed to enhance customer engagement and drive business growth in a competitive digital landscape. This release includes three key innovations:​

AI-Powered Frequency Optimization: This feature dynamically adjusts message frequency across channels such as email, push notifications, and SMS, ensuring that communications are timely and relevant without overwhelming recipients. By fine-tuning message cadence, marketers can reduce unsubscribe rates and foster stronger customer relationships. ​

Brand Affinity Insights: Leveraging AI, this tool provides a nuanced understanding of customer sentiment and loyalty. Marketers can identify drivers of engagement and disengagement, enabling them to tailor strategies that enhance customer retention and satisfaction. ​

Journey Performance Recommendations: This capability offers actionable insights to optimize customer journey configurations. By identifying bottlenecks and suggesting improvements, marketers can streamline processes, improve message delivery timing, and enhance overall campaign performance. ​

Iterable Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Iterable applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Iterable and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Iterable Platform customers.

Iterable Key Enterprise and Cloud Applications

Iterable Platform

Iterable Revenues, $M:

Iterable Revenue Breakdown By Type, $M:

Iterable Enterprise Applications Revenues By Functional Markets, $M:

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Iterable Revenues By Region, $M

Iterable Direct vs Indirect sales

Iterable Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Iterable Customers

No. of Iterable Customers: 1200

No. of Iterable Enterprise Applications Customers: 1200

No. of Iterable Cloud Customers: x

No. of Iterable Cloud Subscribers: x

​Iterable serves a diverse and expansive clientele, encompassing over 1,200 companies across various industries and geographies. Notable clients include Carvana, Zoopla, Coinbase, Booksy, and HoneyBook, among others

Iterable Market Opportunities, M&A and Geo Expansions

In October 2024, Iterable unveiled the expansion of its AWS partnership, marked by four key developments: Smart Ingest for seamless Amazon Redshift data activation, enhanced email deliverability through AWS SES, AI-powered capabilities leveraging AWS Bedrock, and streamlined procurement via AWS Marketplace. Currently, 85% of Iterable's over 1,200 global customers utilize AWS services, underscoring the depth of this collaboration. Notable brands such as Redfin, IPSY, Priceline, Box, and Hipcamp have reported measurable performance gains, leveraging these advancements to deliver personalized, dynamic communications that enhance customer engagement.

Iterable Risks and Challenges

The market within which Iterable operates is highly competitive. Failure to compete effectively could significantly impact Iterable's business, financial condition, and operational outcomes.

Iterable Ecosystem, Partners, Resellers and SI

Iterable's Partner Program is structured to provide comprehensive support through three distinct categories:​ Implementation Partners: These partners specialize in deploying and integrating Iterable's platform within clients' existing systems. They offer technical expertise to ensure seamless onboarding and efficient utilization of Iterable's features.​

Strategic Guidance Partners: Focused on delivering high-level marketing strategies, these partners assist clients in optimizing their customer engagement approaches. They provide insights and recommendations to enhance campaign effectiveness and drive growth.​

Full-Service Support Partners: Offering end-to-end services, these partners manage the entire spectrum of marketing operations. Their services include campaign execution, performance analysis, and continuous optimization to maximize ROI.

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: