Kahoot! Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS TOP 500 Market Report

Kahoot! Strengths, Domain Expertise, and Key Differentiators

Kahoot!'s strengths lie in its user-friendly platform that promotes interactive learning through gamification. The company's global reach is evident, with over 10 billion non-unique participants across more than 200 countries and regions. Kahoot! Academy, its content platform, hosts over 9,000 verified creators and collaborates with over 60 premium publishers, including Disney, Marvel, NASA, and the World Health Organization, enhancing the platform's educational value. ​As Kahoot! continues its mission to revolutionize learning, its commitment to empowering learners of all ages remains unwavering.

Kahoot! Recent Developments

In early 2024, Kahoot! Introduced several innovative features aimed at enhancing the educational experience. Notably, the launch of 'Sparks' provided educators with a new tool to foster future-ready skills among students. Additionally, the integration of AI-enhanced tools streamlined lesson planning, allowing for more efficient content creation. These developments underscore Kahoot!'s commitment to evolving its platform to meet the dynamic needs of modern education.

Kahoot! has continued to innovate and expand its global reach in the edtech sector. In 2023, the company achieved a significant milestone with 10 billion non-unique participants on its platform, reflecting its widespread adoption across educational and corporate settings. The launch of new game modes, such as Chill Art and Tallest Tower, introduced student-centered learning experiences, enhancing engagement through creative and collaborative formats. Additionally, Kahoot! Strengthened its content offerings with partnerships like the Wikipedia channel and a science trivia book series with DK, enriching its Kahoot! Academy.

Kahoot! launches new interactive presentations feature. The new features will allow users to import slides from Microsoft PowerPoint, Google Slides and Apple Keynote and increase impact by adding audience interactivity in minutes.

Kahoot! Mergers and Acquisitions (M&A) Activities

Since January 2024, The Kahoot! Group is owned by Goldman Sachs Asset Management, General Atlantic, KIRKBI and the Kahoot! team.

Kahoot! has actively pursued mergers and acquisitions to enhance its platform and expand its user base. Notably, the acquisition of Clever, a leading U.S. K-12 EdTech platform, has strengthened Kahoot!'s presence in the education sector. Additionally, the company has integrated various learning apps, including DragonBox, Poio, Drops, Actimo, Motimate, and Whiteboard.fi, to diversify its offerings and cater to a broader audience. ​

The acquisition of Actimo is a part of the strategy to strengthen Kahoot! at work offering employee tools to further enable all organizations to build their corporate culture. Kahoot! and Clever will provide improved digital learning solutions and offerings for educators, students, parents, schools and districts globally, helping learners unleash their full learning potential. Clever serves educators in more than 90,000 U.S. K-12 schools, 96 of the top 100 U.S. school districts as well as more than 20 million active students monthly.

This acquisition allows Kahoot! to accelerate the building of the next generation of tools for employee learning, engagement and corporate culture while strengthening its position in the corporate learning market. With this acquisition, Kahoot! continues to strengthen the focus on employee engagement, having acquired Actimo and launched Kahoot! 360 Spirit initiative. Through this acquisition, Kahoot! plans to expand its platform and provide more powerful learning and engagement tools for 7.5 million teachers on the Kahoot! platform.

Kahoot! Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Kahoot! applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Kahoot! and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Kahoot Learning Platform customers.

Kahoot! Key Enterprise and Cloud Applications

Kahoot Learning Platform

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Kahoot! Direct vs Indirect sales

Kahoot! Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Kahoot! Customers

No. of Kahoot! Customers: x

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No. of Kahoot! Cloud Subscribers: 1.4milion

With a staggering 24 million active users, including 8 million educators, Kahoot boasts a substantial customer base. Impressively, the platform has secured 1.4 million paid subscribers, indicative of its widespread adoption and value proposition. Key clients include educational institutions, districts upgrading to paid accounts, and corporations leveraging Kahoot! 360 for employee engagement. The Kahoot! Marketplace and Academy, with 9,000 verified creators, cater to a broad audience, from teachers to brands, fostering a dynamic community of content creators and learners across 200 countries.

Moreover, Kahoot's appeal extends across various sectors, with 97% of Fortune 500 companies and 87% of the world's top 500 universities leveraging its interactive learning solutions. This diverse customer portfolio underscores Kahoot's versatility and effectiveness across industries and regions worldwide.

Kahoot! Market Opportunities, M&A and Geo Expansions

With Kahoot!'s recent substantial funding of $325 million from a consortium including SoftBank, Northzone, Creandum, M12 (formerly Microsoft Ventures), Datum Group, Accelerator Investments LLC (owned by Walt Disney Company), and various Norwegian and international investors, the platform is poised to capitalize on several key opportunities.

The Asia-Pacific region presents significant growth opportunities for Kahoot!, with over one million teachers and 200 million participants engaging with the platform in the past year. Kahoot! has localized its platform for several Asian languages, including Indonesian, Japanese, Chinese, and Korean, to better serve this expanding market. ​ Furthermore, the integration of AI technologies, such as an AI-enhanced question generator, positions Kahoot! to offer more personalized and efficient learning experiences, catering to the evolving needs of educators and learners.

Notably, Kahoot! can leverage these funds to explore market opportunities, expanding its reach into new regions This injection of capital also sets the stage for Kahoot! to further solidify its position as a leading player in the educational technology sector, driving innovation and accessibility in learning experiences worldwide.

Kahoot! Risks and Challenges

Kahoot! operates in a highly competitive EdTech landscape, facing challenges from both established players and emerging startups. The company's reliance on continuous innovation to maintain user engagement necessitates sustained investment in research and development. Additionally, as Kahoot! expands its global footprint, it must navigate varying regulatory environments and data privacy laws, which could impact its operations.​

Kahoot! Ecosystem, Partners, Resellers and SI

Kahoot!'s ecosystem includes technology integrations and partnerships that expand its educational offerings and interactive content. Collaborations with entities such as the Star Wars franchise introduced themed Kahoots on Kahoot! Academy, incorporating characters and scenes from the films to support engagement across diverse age groups. Integration with Bitmoji, a Snap, Inc. subsidiary, allowed users to incorporate personalized avatars into learning activities. Additional partnerships with organizations like TED-Ed and Crayon contribute to content variety, while the Kahoot! Marketplace provides a channel for educators and creators to distribute and monetize educational material.

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: