Kaseya (including Datto) Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS TOP 500 Market Report

Kaseya (including Datto) Strengths, Domain Expertise, and Key Differentiators

Kaseya remains at the forefront of unified IT and security management software, serving over 50,000 customers across more than 170 countries. The company’s solutions manage 17 million endpoints and 7.5 million users, highlighting its significant market presence and operational scale. The IT Complete platform integrates a comprehensive suite of tools, including remote management, backup, cybersecurity, compliance, network management, and IT operations. These tools are enhanced with advanced AI features such as the Smart SOP Generator, Cooper Bots, Automated Ticket Remediation, and Smart Ticket Summary, which streamline processes and reduce manual effort. Kaseya’s customer-centric approach and renowned support empower MSPs and MMEs to oversee IT infrastructure, fortify networks, safeguard critical data, and streamline service operations. The platform’s affordability and intelligent AI utilization enable customers to achieve an average cost savings of 30%, with reported savings of $1 billion collectively. Kaseya’s portfolio includes well-known brands such as Datto, IT Glue, RapidFire Tools, Unitrends, Spanning Cloud Apps, TruMethods, ID Agent, Graphus, RocketCyber, and SaaS Alerts, all contributing to the robust IT Complete platform. Operating globally from its Miami headquarters, Kaseya’s private ownership allows for agile decision-making, further solidifying its leadership in the IT management software market.

Kaseya (including Datto) Recent Developments

Kaseya has demonstrated a strong commitment to innovation, with significant announcements at its Connect 2025 event in April 2025. The introduction of Kaseya 365 Ops, a new edition of its flagship platform, leverages practical artificial intelligence (AI) to enhance scaling, operations, and service delivery. Early adopters report time savings equivalent to an additional technician’s productivity, averaging 160 hours per month. Additionally, Kaseya launched its Security Information and Event Management (SIEM) solution, which integrates threat data from sources like RocketCyber and SaaS Alerts, combining endpoint and cloud telemetry for faster, actionable threat detection. This addresses the growing need for unified cybersecurity solutions in an increasingly complex threat landscape. In a strategic move to reduce customer costs, Kaseya announced that all Datto backup hardware is now free-to-use, regardless of model or term, eliminating upfront hardware expenses. This policy is likely to drive adoption and enhance customer loyalty, particularly among cost-conscious MSPs. Furthermore, Kaseya reintroduced the Datto ALTO 5, a 2TB backup model offered at the same price as the previous 1TB version, now equipped with enhanced encryption for improved security. These developments position Kaseya as a leader in delivering value-driven, efficiency-focused solutions, aligning with the evolving needs of MSPs and reinforcing its competitive edge in the IT management software market.

Kaseya (including Datto) Mergers and Acquisitions (M&A) Activities

Kaseya’s M&A strategy has been pivotal in expanding its product portfolio and market reach. The most recent acquisition, SaaS Alerts in October 2024, underscores the company’s focus on bolstering cybersecurity capabilities, a critical priority for MSPs facing sophisticated cyber threats. SaaS Alerts, a cloud application security solutions provider, enhances Kaseya’s ability to offer comprehensive security tools, complementing its existing offerings. This acquisition follows the landmark $6.2 billion purchase of Datto in June 2022, which significantly enriched Kaseya’s IT Complete platform with a diverse suite of solutions aimed at improving MSP efficiency and profitability. Post-Datto acquisition, Kaseya committed to extensive workflow integrations, achieving at least 17 integrations within the first month and targeting 100% commercial integrations within 120 days. These efforts have largely been realized, with ongoing investments in product upgrades and innovations across Datto’s product lines. Datto continues to operate as an autonomous brand from its headquarters in Norwalk, Connecticut, ensuring continuity for its customer base while benefiting from Kaseya’s resources. Kaseya maintains its global headquarters in Miami, Florida, from where it drives its strategic vision. These acquisitions not only diversify Kaseya’s offerings but also strengthen its position as a comprehensive provider of IT and security management solutions, capable of addressing the multifaceted needs of its MSP partners.

Kaseya (including Datto) Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Kaseya (including Datto) applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Kaseya (including Datto) and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Kaseya 365 Endpoint, Kaseya 365 Ops, Kaseya 365 User, Datto Autotask PSA, Datto Backup Appliances, Datto RMM customers.

Kaseya (including Datto) Key Enterprise and Cloud Applications

Kaseya 365 Endpoint, Kaseya 365 Ops, Kaseya 365 User, Datto Autotask PSA, Datto Backup Appliances, Datto RMM

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Kaseya (including Datto) Direct vs Indirect sales

Kaseya (including Datto) Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Kaseya (including Datto) Customers

No. of Kaseya (including Datto) Customers: 50000

No. of Kaseya (including Datto) Enterprise Applications Customers: x

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Kaseya’s solutions are trusted by over 50,000 customers worldwide, spanning a diverse array of industries, including finance, healthcare, manufacturing, managed services, legal, government, retail, and more. The company manages 17 million endpoints and 7.5 million users, reflecting its extensive reach and the confidence placed in its IT and security management capabilities. This broad customer base underscores Kaseya’s ability to serve both MSPs and MMEs effectively, providing scalable tools that enhance service delivery and operational efficiency. The increase from nearly 45,000 customers in prior reports to over 50,000 in 2025 highlights Kaseya’s growing market penetration and its role as a critical partner for organizations seeking to optimize their IT infrastructure and security.

Kaseya (including Datto) Market Opportunities, M&A and Geo Expansions

Kaseya’s ongoing innovation and global expansion efforts present significant opportunities for growth. In 2025, the company launched new AI-driven capabilities within its Kaseya 365 platform, focusing on enhancing security and operational efficiency for MSPs. These advancements enable Kaseya to deepen its penetration in existing markets and attract new customers by offering cutting-edge solutions that address the evolving demands of the IT and security management landscape. The introduction of features like Kaseya 365 Ops and the SIEM solution positions Kaseya to capitalize on the increasing need for automated, secure IT management tools. Additionally, Kaseya’s strategic focus on regions such as the Asia-Pacific (APAC) continues to offer growth potential. The availability of products like ConnectBooster, Datto Networking Suite, and Unitrends Endpoint Backup in APAC, announced in July 2023, has laid the groundwork for further diversification. By leveraging AI and automation, Kaseya is well-positioned to meet the rising demand for cost-effective, scalable IT solutions, particularly among MSPs seeking to manage more clients without proportional resource increases. These opportunities align with market trends indicating that over 90% of small and midsized businesses (SMBs) plan to increase technology spending in 2025, providing a fertile ground for Kaseya’s expansion.

Kaseya (including Datto) Risks and Challenges

Kaseya’s business model is heavily reliant on its network of MSPs, making it vulnerable to the challenges and risks faced by this sector. According to industry insights, 78% of MSPs identify cybersecurity as a top IT challenge, driven by the increasing sophistication of cyber threats. This pressure extends to Kaseya, which must ensure its platform remains secure to maintain partner and customer trust, especially given past incidents like the 2021 ransomware attack. Additionally, MSPs face the challenge of managing growing client bases with limited resources, emphasizing the need for operational efficiency through integration and automation. Kaseya’s dependence on indirect sales through MSPs means that competitive pressures or disruptions in the MSP market could impact its revenue and growth. The company must continuously invest in product innovation, particularly in AI-driven security and automation, to mitigate these risks and support its partners. Failure to address these challenges could erode Kaseya’s market position, particularly in a landscape where cybersecurity and efficiency are paramount.

Kaseya (including Datto) Ecosystem, Partners, Resellers and SI

Kaseya operates primarily through an indirect sales model, delivering its products and services to end-customers via a global network of managed service providers (MSPs). This ecosystem leverages the expertise and client relationships of MSPs to distribute Kaseya’s IT and security management solutions, enabling efficient scaling and broad market penetration. By focusing on indirect sales, Kaseya taps into the global MSP market while maintaining a partner-centric approach, fostering collaboration where MSPs benefit from the comprehensive IT Complete platform to enhance their service offerings. This model aligns with Kaseya’s mission to empower MSPs, allowing them to deliver value-added services to their clients while Kaseya provides the underlying technology backbone. The indirect sales strategy not only facilitates Kaseya’s global reach but also creates a symbiotic relationship where MSPs can grow their businesses by leveraging Kaseya’s tools, such as AI-driven automation and cybersecurity solutions. This ecosystem is a cornerstone of Kaseya’s success, enabling it to serve diverse industries while maintaining agility in a competitive market.

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

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