Keap, a Thryv Inc. Brand Strengths, Domain Expertise, and Key Differentiators
Keap (formerly Infusionsoft) provides web-based sales and marketing software for small businesses. Its platform combines CRM, marketing and sales automation, eCommerce, and payment processing into a single solution. Designed to streamline operations, Keap helps businesses manage customer relationships, automate tasks, process transactions, and track performance more efficiently.
Keap, a Thryv Inc. Brand Recent Developments
In February 2024, Keap introduced the Keap Community app, a dedicated mobile platform designed to bring Keap customers and partners together in one dynamic, collaborative space. The app serves as a central hub where users can connect, share insights, ask questions, and support one another as they grow their businesses using Keap’s powerful automation tools. Whether you're looking for strategic advice, tips on best practices, or simply want to network with other entrepreneurs and automation experts, the Keap Community app provides a vibrant and supportive environment. Available for download on both iOS and Android devices, the app makes it easy to stay engaged and informed anytime, anywhere.
Keap, a Thryv Inc. Brand Mergers and Acquisitions (M&A) Activities
In 2024, Thryv Holdings, Inc., a leading provider of SaaS solutions for small and medium-sized businesses, is acquiring Keap for $80 million in cash, a move that strengthens its position as a leading SaaS provider for SMBs. The acquisition enhances Thryv’s CRM, marketing automation, and sales optimization offerings, with Keap’s $85 million in trailing twelve-month revenue and 100k+ combined SaaS subscriptions. Strategic benefits include market leadership, geographic expansion into North America, Europe, and Australia, and diversified go-to-market channels through Keap’s partner network.
Keap, a Thryv Inc. Brand Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Keap, a Thryv Inc. Brand applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Keap, a Thryv Inc. Brand and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Keap Max Classic (formerly Infusionsoft), Keap Lite, Keap Pro, Keap Max customers.
Keap, a Thryv Inc. Brand Overview
1260 S. Spectrum Blvd
Chandler, AZ, 85286, United States
1 480-499-6500
https://www.keap.com/
Ownership: - Private - Mohr Davidow Ventures, Signal Peak Ventures, Goldman Sachs, Bain Capital Ventures
Number of Employees: 323
Functional Markets: CRM, eCommerce, ERP Financial,
Key Verticals: Aerospace and Defense, Automotive, Banking and Financial Services, Communication, Construction and Real Estate, CPG, Distribution, Education, Healthcare, Insurance, Leisure and Hospitality, Life Sciences, Manufacturing, Media, Non Profit, Oil Gas Chemicals, Professional Services, Retail, Transportation, Utility,
Keap, a Thryv Inc. Brand Key Enterprise and Cloud Applications
Keap Max Classic (formerly Infusionsoft), Keap Lite, Keap Pro, Keap Max
Keap, a Thryv Inc. Brand Revenues, $M:
| Type/Year | 2023 | 2024 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Keap, a Thryv Inc. Brand Revenue Breakdown By Type, $M:
Keap, a Thryv Inc. Brand Enterprise Applications Revenues By Functional Markets, $M:
Keap, a Thryv Inc. Brand Enterprise Applications Revenues By Verticals, $M:
Keap, a Thryv Inc. Brand Revenues By Region, $M
| Region | % of Total Revenues | 2024 Total Revenues, $M | 2024 Enterprise Applications Revenues, $M | 2024 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Keap, a Thryv Inc. Brand Direct vs Indirect sales
| Type | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Keap, a Thryv Inc. Brand Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Keap, a Thryv Inc. Brand Customers
No. of Keap, a Thryv Inc. Brand Customers: 31500
No. of Keap, a Thryv Inc. Brand Enterprise Applications Customers: 31500
No. of Keap, a Thryv Inc. Brand Cloud Customers: 31500
No. of Keap, a Thryv Inc. Brand Cloud Subscribers: 205600
Keap serves over 31,500 small businesses and 205,600 users globally, primarily targeting service-based industries such as consulting, coaching, real estate, and professional services. Its platform caters to entrepreneurs and startups seeking to streamline client communications and sales processes. Keap’s flexibility also appeals to e-commerce businesses and marketing agencies, enabling them to integrate CRM with online sales and manage customer interactions efficiently. The platform’s scalability ensures it meets the needs of both early-stage ventures and established firms with complex automation requirements.
Keap, a Thryv Inc. Brand Market Opportunities, M&A and Geo Expansions
In January 2024, Keap the launch Keap Ultimate, an upgrade surpassing Keap Max Classic. Keap Ultimate, proven through usability testing, enhances user efficiency with a 30% faster task completion, a 98% task completion rate, and a 50% reduction in clicks. This move not only reinforces Keap's industry leadership but also presents an opportunity for the company to provide a solution tailored to the evolving needs of small businesses.
With its lower price, Keap is specifically targeting service businesses, and also is easier to use. Everything about Keap is designed to help service businesses get more clients by taking leads and moving them through the process to purchase and then advocacy. With the introduction of their new Keap product, they can serve an even larger market of small service providers who have been shut out of the benefits of automation because software providers have made it too hard and expensive.
Keap, a Thryv Inc. Brand Risks and Challenges
The company is focusing on small service providers like consulting firms, contractors, interior designers, home repair, and fitness companies. Any small business that needs a single resource for client management, appointment setting, billing, payment, quoting, and of course, basic CRM functionalities like lead and pipeline management would be a targeted customer for Keap.
Keap is going to have its challenges. Small businesses can be a tough audience – and the smaller the firm, the tougher. They tend to be irrationally demanding as if they were a large company. Because of the stresses that challenge them every day they are oftentimes impatient, inconsistent, and difficult to nail down. Their resources are limited sometimes they need to push the envelope for services and pricing. And because of their financial challenges they sometimes reverse course, delay decisions.
Keap, a Thryv Inc. Brand Ecosystem, Partners, Resellers and SI
Keap’s ecosystem thrives on a robust network of over 300 third-party integrations, including tools like QuickBooks, Zapier, and Shopify, enabling connectivity with existing business applications. Its partner program empowers certified partners with training, marketing resources, and technical support, fostering collaboration and co-marketing opportunities. The Keap Community app enhances this ecosystem by connecting users and partners for knowledge sharing and networking. This interconnected framework supports small businesses in building tailored solutions, amplifying efficiency, and driving growth through collective expertise.
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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