Kentico Software Strengths, Domain Expertise, and Key Differentiators
Xperience by Kentico excelled as a comprehensive Digital Experience Platform (DXP), integrating content management, digital marketing, and commerce functionalities. Its hybrid headless architecture supported both traditional and headless content delivery, enabling marketers to deliver personalized experiences across channels with minimal reliance on developers. The platform offered an intuitive interface, low-code/no-code tools, and flexible deployment options—either SaaS or on-premises—which contributed to faster time-to-market and a lower total cost of ownership. Its strong customization capabilities and global support network made it a compelling solution for mid-market and enterprise businesses looking to optimize their digital strategies.
Kentico Software Recent Developments
Kentico advanced its position in the digital experience platform (DXP) market through significant updates to Xperience by Kentico in 2024, reflecting a strategic alignment with evolving enterprise marketing demands. The release introduced over 65 functional enhancements, including AIRA, a generative AI module aimed at accelerating content development workflows, and smart folders for automated content aggregation across omnichannel environments. These additions signaled a shift toward AI-supported personalization and operational streamlining. The platform’s hybrid headless architecture and SaaS deployment model support composability, allowing enterprises to balance control and flexibility in their digital stack. Kentico's emphasis on ecosystem engagement was visible through events like Partner Connections 2024 in Prague and Miami, where stakeholders explored the application of Gen AI and hybrid delivery models in real-world scenarios.
Kentico Software Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Kentico Software applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Kentico Software and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Kentico 12 customers.
Kentico Software Overview
Nove sady 996/25
Brno, x, 602 00, Czech Republic
420-770-139-612
https://www.kentico.com/
Ownership: - x
Number of Employees: 270
Functional Markets: Collaboration, Content Management, CRM, eCommerce,
Key Verticals: Aerospace and Defense, Automotive, Banking and Financial Services, Communication, Construction and Real Estate, CPG, Distribution, Education, Government, Healthcare, Insurance, Leisure and Hospitality, Life Sciences, Manufacturing, Media, Non Profit, Oil Gas Chemicals, Professional Services, Retail, Transportation, Utility,
Kentico Software Key Enterprise and Cloud Applications
Kentico 12
Kentico Software Revenues, $M:
| Type/Year | 2023 | 2024 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Kentico Software Revenue Breakdown By Type, $M:
Kentico Software Enterprise Applications Revenues By Functional Markets, $M:
Kentico Software Enterprise Applications Revenues By Verticals, $M:
Kentico Software Revenues By Region, $M
| Region | % of Total Revenues | 2024 Total Revenues, $M | 2024 Enterprise Applications Revenues, $M | 2024 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Kentico Software Direct vs Indirect sales
| Type | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Kentico Software Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Kentico Software Customers
No. of Kentico Software Customers: 3000
No. of Kentico Software Enterprise Applications Customers: 3000
No. of Kentico Software Cloud Customers: x
No. of Kentico Software Cloud Subscribers: 35000
Kentico powered over 30,000 websites globally, serving a diverse clientele that included prominent brands such as Allergan, Ingram Micro, Konica Minolta, Land O’Lakes, and the Red Cross. This broad customer portfolio spanned industries like healthcare, manufacturing, and nonprofit, showcasing Kentico’s ability to deliver tailored digital experiences. Its partnerships with agencies such as SilverTech and Discover Digital enabled customized solutions for clients like Community West Bank and Forvis, reinforcing Kentico’s adaptability to varied business needs.
Kentico Software Market Opportunities, M&A and Geo Expansions
Kentico was well-positioned to capitalize on the growing demand for unified digital experience platforms. By enhancing its AI and machine learning capabilities—such as sentiment analysis and content personalization—the company strengthened its competitive edge. Expansion into emerging markets and deeper integration with cloud technologies provided opportunities for both horizontal and vertical growth. Additionally, Kentico’s focus on consolidating multiple CMS/DXP systems into a single platform aligned with market trends, as 64% of marketers managed two or more systems, creating opportunities to streamline operations and reduce costs for clients.
Kentico Software Risks and Challenges
Despite its strengths, Kentico faced challenges in scaling certain intranet modules, which limited its suitability for large-scale projects. The competitive landscape, with rivals offering specialized e-commerce and headless CMS solutions, posed external risks. Additionally, vulnerabilities such as CVE-2025-32370 and CVE-2025-2748, identified in older Kentico Xperience versions, underscored the need for continuous and robust security updates. Educating enterprises about the platform’s value proposition remained a go-to-market challenge, particularly in regions dominated by entrenched competitors, requiring ongoing investment in marketing and partner enablement.
Kentico Software Ecosystem, Partners, Resellers and SI
Kentico’s global ecosystem thrived on a network of over 1,000 digital agency partners, including Microsoft Gold Certified Partners, which ensured seamless integration with the Microsoft technology stack. Strategic alliances with firms like SilverTech, Discover Digital, and Americaneagle.com enhanced implementation expertise across regions such as the US, UK, Netherlands, and Australia. The company’s commitment to partner empowerment, demonstrated through initiatives like Kentico Partner Day 2024 and the MVP program, fostered collaboration and innovation, positioning Kentico as a trusted leader in delivering scalable, high-performance digital solutions.
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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