Khoros Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS TOP 500 Market Report

Khoros Strengths, Domain Expertise, and Key Differentiators

Khoros goes beyond conventional CRM systems by incorporating IoT capabilities, enabling businesses to glean valuable insights from interconnected devices and sensors. This holistic approach to data collection facilitates a deeper understanding of customer behavior and preferences, paving the way for personalized engagement strategies. Khoros offers a comprehensive product portfolio that caters to diverse business requirements across marketing, sales, customer service, and community management. From social media management to conversational AI and community forums, Khoros provides a unified platform to orchestrate seamless customer experiences. Unlike conventional platforms that treat customers as mere recipients of services, Khoros empowers them to become active contributors to the business ecosystem. By fostering a collaborative environment where insights flow freely between customers and enterprises, Khoros fosters innovation, loyalty, and brand advocacy.

Khoros Recent Developments

Khoros has strengthened its digital engagement capabilities through partnerships and platform enhancements. Its collaboration with SearchUnify introduces federated, AI-driven search across Khoros environments, improving content discoverability and reducing support demands. Integration with Amazon Connect adds voice functionality to its contact center, expanding customer engagement options. The Khoros Care platform continues to evolve with tools like Modern Chat and Khoros Bot for real-time and asynchronous support, while its marketing suite supports unified management of paid and organic social media campaigns. These developments help brands deliver efficient, secure, and personalized customer experiences across multiple digital channels.

Khoros Mergers and Acquisitions (M&A) Activities

Khoros expanded its CX capabilities through the acquisitions of Topbox and Flow.ai. Topbox added advanced omnichannel CX analytics, while Flow.ai enhanced Khoros’ conversational AI, machine learning, and automation capabilities—strengthening its position in customer engagement.

Khoros was formed from the merger of Spredfast and Lithium, uniting over 15 years of expertise in marketing, customer care, and digital communities.

Khoros Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Khoros applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Khoros and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Khoros platform, customers.

Khoros Key Enterprise and Cloud Applications

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Khoros Direct vs Indirect sales

Khoros Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Khoros Customers

No. of Khoros Customers: 2000

No. of Khoros Enterprise Applications Customers: x

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With 2,000+ customers, including including one-third of the Fortune 100 companies, Khoros powers approximately 500 million digital interactions every day. From social media to online communities and messaging to digital customer care, Khoros helps companies authentically connect with customers throughout their journey. Some of Khoros customers are: Tealium, Midco, Airbnb, Telus, SAS, US Postal Service, Intel, Bank of England, Danone, Anaplan, Pizza Hut, Sprint, HomeAway, Visa, USAA, Samsung, Spectrum, Microsoft, GM, HP, AAA and many others.

Khoros Market Opportunities, M&A and Geo Expansions

Khoros continues to grow as a leader in digital customer engagement, expanding its customer base and workforce while enhancing its omnichannel solution for contact centers. The company remains focused on innovation and customer success through strategic integrations and platform advancements.

Earlier milestones include the launch of Spredfast Vault for secure social account management, the acquisition of Jive-x to strengthen community capabilities, and the rollout of Salesforce-integrated social care tools. These moves reinforce Khoros’ commitment to enabling brands to deliver seamless, efficient customer experiences across all digital channels.

Khoros Risks and Challenges

Frequent leadership changes at Khoros may signal internal uncertainty and shifting strategic direction. The merger of Spredfast and Lithium to form Khoros brought together over 15 years of expertise in marketing, care, and communities. However, Lithium has faced challenges in the evolving social CRM space. Questions remain about the effectiveness of social media targeting and the value of past acquisitions like Klout, which has shifted from influence scoring to promotional use. To stay competitive, Khoros may need to reposition itself closer to traditional CRM, focusing on helping brands manage their social presence while enhancing customer engagement.

Khoros Ecosystem, Partners, Resellers and SI

Khoros continues to strengthen its position through strategic partnerships and global expansion. Its collaboration with Cerby highlights a shared focus on securing brand presence across social platforms, reflecting broader trends in cybersecurity and digital engagement. The partnership with Jetson underscores Khoros’ role in supporting omnichannel customer experiences by integrating with Amazon Connect for seamless voice and digital support.

With offices in major cities worldwide and a growing presence in the APAC region, Khoros enhances data privacy and performance through local hosting in Australia, powered by AWS. This supports compliance in regulated industries while enabling faster, more secure customer engagement.

Khoros’ platform integrates across major digital channels — including social media, messaging apps, and app stores — and connects with key ecosystem partners such as Adobe, Google Analytics, Tableau, and Brandwatch to deliver a unified, scalable solution for digital customer engagement.

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: