KnowBe4 Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS TOP 500 Market Report

KnowBe4 Strengths, Domain Expertise, and Key Differentiators

KnowBe4 has established itself as a global leader in security awareness training and phishing simulation, empowering organizations to better protect against human-centric cyber threats. The company's consistent recognition—including its placement on Inc. Magazine’s list of the 5,000 Fastest-Growing Private Companies in America—highlights its strong market presence and sustained growth. A key strength lies in KnowBe4’s ability to blend innovative cybersecurity practices with strategic execution. Backed by Vista Equity Partners, KnowBe4 leverages deep operational expertise to scale its offerings, enhance customer success, and continuously improve its platform. This combination of technological innovation, rapid growth, and strategic backing positions KnowBe4 as a trusted partner for organizations aiming to build a robust security culture.

KnowBe4 Recent Developments

in 2024, KnowBe4 launched AIDA (Artificial Intelligence Defense Agents) to combat the rise of AI-powered phishing and social engineering threats. AIDA uses advanced AI to deliver personalized, adaptive security training, helping reduce human risk across organizations. Key features include automated training, phishing template generation, knowledge refreshers, and policy quizzes—powered by the SmartRisk Agent™ for real-time risk insights. AIDA is part of KnowBe4’s broader HRM+ platform, designed to strengthen security culture and manage the human side of cybersecurity with AI-driven tools.

KnowBe4 recently achieved FedRAMP® Moderate authorization for its KMSAT (Kevin Mitnick Security Awareness Training) and PhishER products. This milestone marks a significant advancement in the company’s commitment to delivering secure, cloud-based cybersecurity awareness solutions to U.S. federal agencies. The certification ensures that both products meet the rigorous security and compliance standards established by the Federal Risk and Authorization Management Program (FedRAMP), reinforcing KnowBe4’s role as a trusted provider in the public sector and expanding its reach within the government cybersecurity landscape.

KnowBe4 Mergers and Acquisitions (M&A) Activities

Vista Equity Partners, a global investment firm, acquired KnowBe4 in a take-private transaction in February 2023. This significant acquisition, valued at $24.90 per share in cash, represents a milestone for KnowBe4, empowering the company to bolster its cybersecurity offerings and expand globally.

KnowBe4 Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying KnowBe4 applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of KnowBe4 and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified KnowBe4 GRC Platform, Kevin Mitnick Security Awareness Training, KnowBe4 Enterprise Awareness Training Program, PhishER customers.

KnowBe4 Key Enterprise and Cloud Applications

KnowBe4 GRC Platform, Kevin Mitnick Security Awareness Training, KnowBe4 Enterprise Awareness Training Program, PhishER

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KnowBe4 Direct vs Indirect sales

KnowBe4 Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified KnowBe4 Customers

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KnowBe4 has built a robust global customer base, serving over 70,000 organizations worldwide. Its diverse clientele spans multiple regions and industries, reflecting the platform's flexibility and effectiveness in enhancing human-centric cybersecurity defenses. Notable customers include SIG plc, TXT e-solutions, Mayflower Theatre, the Irish Cattle Breeding Federation, and Telkom South Africa. This wide-ranging adoption underscores KnowBe4’s ability to meet the unique security awareness needs of both private and public sector organizations, regardless of size or geographic location. The company's continued expansion demonstrates strong market trust and a proven track record in delivering scalable, impactful training solutions across the globe.

KnowBe4 Market Opportunities, M&A and Geo Expansions

KnowBe4’s acquisition by Vista Equity Partners presents a significant opportunity to accelerate global expansion and deepen its influence within the growing cybersecurity landscape. This strategic backing enhances KnowBe4’s capacity to scale operations, enter new markets, and innovate its offerings. The company’s recent FedRAMP® Moderate authorization further strengthens its positioning in the public sector, unlocking opportunities to support U.S. federal agencies and other organizations with stringent compliance requirements. This milestone reinforces KnowBe4’s role in advancing national cybersecurity efforts and delivering secure cloud-based services. With a strong track record of sustained growth, an expanding network of strategic partnerships, and continued investment in innovation, talent, and workplace culture, KnowBe4 is well-positioned to maintain its leadership in security awareness training and phishing simulation. These efforts collectively open the door to new verticals, regions, and product enhancements in a rapidly evolving threat landscape.

KnowBe4 Risks and Challenges

KnowBe4 faces several internal and external challenges that could impact its continued growth and market leadership. Internally, managing remote hiring and maintaining a cohesive, vibrant company culture across distributed teams poses ongoing operational hurdles. Ensuring employee engagement and alignment in a hybrid work environment requires deliberate strategies and sustained effort. Externally, the cybersecurity landscape is rapidly evolving, with new threats, technologies, and compliance requirements emerging regularly. To remain competitive, KnowBe4 must continuously adapt its platform, stay ahead of regulatory changes, and invest in ongoing innovation to address increasingly sophisticated cyber threats. Maintaining its technological edge and relevance in the face of intensifying competition is essential. As attackers become more advanced, the need for effective, up-to-date security awareness training becomes even more critical—placing added pressure on KnowBe4 to evolve its platform to meet rising expectations and protect against emerging vulnerabilities.

KnowBe4 Ecosystem, Partners, Resellers and SI

KnowBe4 has built a robust ecosystem through strategic partnerships that enhance its security awareness and threat defense capabilities. Notable collaborations with SpyCloud and Agari have expanded the platform's functionality—enabling features such as compromised email detection and advanced phishing protection, while the acquisition of Egress by KnowBe4 further strengthens capabilities in adaptive email security and intelligent threat protection. These integrations empower organizations to proactively mitigate risks by addressing threats at both the user and system levels. By aligning with leading cybersecurity providers, KnowBe4 delivers a more comprehensive and cohesive security solution, reinforcing its position in the market. These ecosystem partnerships not only amplify the value of KnowBe4’s core platform but also extend its reach across diverse industries and security infrastructures. Together, they strengthen the company’s ability to support organizations in building a resilient and security-aware workforce.

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: