Leadspace Strengths, Domain Expertise, and Key Differentiators
Leadspace provides a B2B Customer Data Platform that helps organizations unify and enrich their customer and prospect data. One of its strengths lies in integrating first-party and third-party data to build detailed company and contact profiles. It also offers AI-driven tools to support tasks such as lead scoring, segmentation, and account matching. Leadspace integrates with popular CRM and marketing platforms, including Salesforce, Microsoft Dynamics 365, and digital ad channels, which can improve data accessibility and workflow efficiency. Additionally, its tools are designed to help users identify high-value market segments, improve targeting, and activate campaigns across multiple channels.
Leadspace Recent Developments
As of February 2024, Leadspace introduced a preview feature that integrates with Microsoft Dynamics 365 Customer Insights. This integration enables users to enrich company profiles with data such as size, location, and industry, and enhance contact profiles with information like job title, persona, and email verification. It also includes AI capabilities to help unify internal data and support activation across different customer engagement channels.
In June 2023, Leadspace unveiled its product, Revenue Radar, during the Forrester B2B Summit. Recognized as the industry's inaugural revenue navigation system, Revenue Radar employs multi-signal AI targeting to strategically map the most efficient path to revenue. This innovative solution empowers sales and marketing teams to optimize expenditures while enhancing revenue generation by strategically focusing on accounts and individuals most likely to make a purchase.
In May 2022, Leadspace launched new products and practices to redefine the performance of B2B marketing and sales. The new Leadspace Studio is the industry’s first performance marketing tool targeted at business users to double results across their funnel by creating high-performing segments and directly activating them across marketing automation and digital media platforms.
Leadspace Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Leadspace applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Leadspace and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Leadspace Platform customers.
Leadspace Overview
122 Grand Street
New York, NY, 10013, United States
1 646-882-7778
Ownership: - x
Number of Employees: 190
Functional Markets: CRM,
Key Verticals: Banking and Financial Services, Communication, Construction and Real Estate, CPG, Distribution, Education, Government, Healthcare, Leisure and Hospitality, Manufacturing, Media, Non Profit, Oil Gas Chemicals, Professional Services, Retail, Transportation, Utility,
Leadspace Key Enterprise and Cloud Applications
Leadspace Platform
Leadspace Revenues, $M:
| Type/Year | 2023 | 2024 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Leadspace Revenue Breakdown By Type, $M:
Leadspace Enterprise Applications Revenues By Functional Markets, $M:
Leadspace Enterprise Applications Revenues By Verticals, $M:
Leadspace Revenues By Region, $M
| Region | % of Total Revenues | 2024 Total Revenues, $M | 2024 Enterprise Applications Revenues, $M | 2024 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Leadspace Direct vs Indirect sales
| Type | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Leadspace Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Leadspace Customers
No. of Leadspace Customers: 200
No. of Leadspace Enterprise Applications Customers: 200
No. of Leadspace Cloud Customers: 200
No. of Leadspace Cloud Subscribers: x
Leadspace boasts a client base exceeding 200 organizations, including industry leaders such as Accenture, Autodesk, Bloomreach, Cisco, Freshworks, HPE, IBM, Intel, Medallia, Microsoft, Mimecast, Monster, NetApp, Nvidia, Oracle, RingCentral, Salesforce, Seagate, Sovos, Tipalti, Workday, Zoom, and many others.
Leadspace Market Opportunities, M&A and Geo Expansions
Leadspace has broadened its product offerings and strengthened its partnerships to solidify its position in the B2B customer data platform market. The introduction of Revenue Radar and an expanded collaboration with SalesIntel have contributed to this growth. As a result, Leadspace was named a Strong Performer in Forrester's Q3 2024 report on B2B revenue marketing platforms.
Leadspace Risks and Challenges
The fast-evolving tech landscape demands that Leadspace swiftly adapt to new technologies. Failure to do so could lead to obsolescence, especially with the multitude of marketing technology solutions available.
With stringent regulations like GDPR and CCPA, Leadspace must ensure compliance to avoid substantial fines and reputational harm. Non-compliance can result in fines up to €20 million or 4% of annual global turnover, whichever is greater.
Ensuring seamless integration with existing CRM and marketing automation systems is crucial. Difficulties in integration can hinder the platform's effectiveness and limit its appeal to potential clients.
As Leadspace grows, ensuring the platform can handle increasing data volumes and customer interactions without compromising performance is vital.
Leadspace Ecosystem, Partners, Resellers and SI
Leadspace has developed a partner ecosystem that spans various sectors, including technology, data intelligence, CRM, and marketing automation. Notable partnerships include SalesIntel, which provides human-verified data, Demandbase for account-based marketing, and LeanData to improve lead routing and matching. Additionally, Leadspace integrates with Marketo (Adobe) for enhanced B2B engagement and Salesforce for CRM functionality. The company's partner program also supports consulting firms in using Leadspace’s tools to optimize lead generation and qualification. These partnerships help expand the platform's capabilities and reach.
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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