LiveRamp Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS TOP 500 Market Report

LiveRamp Strengths, Domain Expertise, and Key Differentiators

LiveRamp’s position as a leader in the data enablement industry was reaffirmed by its recognition as a Leader in the 2025 IDC MarketScape for Data Clean Room Technology. The company’s core strength lies in its advanced identity resolution capabilities, which facilitate accurate and seamless integration of diverse datasets, enhancing data integrity and reliability for informed decision-making. LiveRamp’s extensive partner network, comprising over 1,000 collaborators, including major publishers, retailers, platforms, and data providers, significantly amplifies its reach and fosters robust collaboration opportunities. Its interoperable architecture integrates seamlessly with all major cloud platforms, including AWS, Azure, GCP, Databricks, and Snowflake, ensuring versatility and adaptability to diverse business needs. Additionally, LiveRamp’s native activation capabilities enable direct campaign execution within the clean room environment, providing users with enhanced control and efficiency. These strengths collectively position LiveRamp as a versatile and reliable partner in the data collaboration space.

LiveRamp Recent Developments

In 2025, LiveRamp unveiled significant advancements in its Data Collaboration Platform, notably introducing Cross-Media Intelligence, a first-of-its-kind feature that provides marketers with unified, de-duplicated reporting across various screens and platforms. This innovation enhances data coverage by sixfold, accelerates insights four times faster, and can potentially boost return on investment by up to 25%.

LiveRamp expanded its connectivity offerings, including The Trade Desk CTV Activation, which allows advertisers to extend reach via RampID to a connected TV (CTV) ID, unlocking more consumers and better results. Integration with Google DV360 Retail Media enables Retail Media Networks to license audiences to brands for activation, driving seamless collaboration and campaign impact.

LiveRamp introduced Authenticated Audiences on Spotify, allowing advertisers to maximize people-based reach on the world’s largest audio streaming platform. These developments underscore LiveRamp’s commitment to empowering businesses with robust, privacy-centric data solutions that drive actionable insights and maximize data investments.

LiveRamp Mergers and Acquisitions (M&A) Activities

In 2024, LiveRamp its acquisition of Habu, a leading data clean room software provider. This strategic move, spearheaded by LiveRamp Chief Strategy Officer David Eisenberg, underscores the company's commitment to delivering scale, simplicity, and security in data sharing across organizations.This acquisition marks LiveRamp's continued investment in expanding its collaboration network and fortifying its identity and connectivity solutions.

LiveRamp Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying LiveRamp applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of LiveRamp and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified LiveRamp Platform customers.

LiveRamp Key Enterprise and Cloud Applications

LiveRamp Platform

LiveRamp Revenues, $M:

LiveRamp Revenue Breakdown By Type, $M:

LiveRamp Enterprise Applications Revenues By Functional Markets, $M:

LiveRamp Enterprise Applications Revenues By Verticals, $M:

LiveRamp Revenues By Region, $M

LiveRamp Direct vs Indirect sales

LiveRamp Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified LiveRamp Customers

No. of LiveRamp Customers: 900

No. of LiveRamp Enterprise Applications Customers: 900

No. of LiveRamp Cloud Customers: x

No. of LiveRamp Cloud Subscribers: x

LiveRamp employs over 1,400 individuals across 13 global offices and serves a diverse clientele of 840 direct subscription customers as of the fiscal year 2025. Notably, the company has seen growth in high-value customers, with 128 customers generating annualized subscription revenue exceeding $1 million, up from 115 in the previous fiscal year. Its client base spans various industries, including notable names such as 1st Lake Properties, Abbott Laboratories, AccuWeather, and Activision Blizzard. This diverse customer portfolio reflects LiveRamp’s ability to deliver value across sectors, from automotive to technology, through its robust data collaboration solutions.

LiveRamp Market Opportunities, M&A and Geo Expansions

In 2025, LiveRamp introduced several key innovations to strengthen its position in the data collaboration ecosystem. The launch of Cross-Media Intelligence enabled marketers to achieve unified reporting, improving data coverage and accelerating actionable insights across platforms. The company also expanded its commerce media networks into new industries, empowering more businesses to monetize their data and collaborate effectively to measure campaign impact. LiveRamp aligned itself with growing market demand for secure, compliant data collaboration, paving the way for new partnerships and market opportunities. These advancements reinforced LiveRamp’s value proposition to both customers and stakeholders in a rapidly evolving digital ecosystem.

LiveRamp Risks and Challenges

LiveRamp’s reliance on key personnel, such as Chief Financial Officer Lauren Dillard, appointed in 2023, introduces succession risk and potential disruptions to strategic leadership. External factors, including economic downturns or geopolitical tensions, could significantly impact the company’s financial performance and growth trajectory. However, earlier concerns about a lack of international sales are no longer applicable, as LiveRamp has established a substantial global presence, with operations in Latin America, Europe, and Asia-Pacific, serving a diverse international clientele and partnering with leading global companies. Additionally, a reported slowdown in Annual Recurring Revenue (ARR) growth from 13% in Q2 FY25 to 8% in Q4 FY25 suggests potential challenges in maintaining growth momentum, which could pose a risk if not addressed.

LiveRamp Ecosystem, Partners, Resellers and SI

LiveRamp’s ecosystem continues to expand through strategic partnerships and innovative integrations in 2025. Key developments include The Trade Desk CTV Activation, which allows advertisers to expand reach via RampID to a CTV ID, unlocking more consumers and better results. Integration with Google DV360 Retail Media enables Retail Media Networks to license audiences for activation, facilitating seamless brand collaboration. Additionally, Authenticated Audiences on Spotify allow advertisers to maximize people-based reach on a major audio platform. LiveRamp’s partnership with RE/MAX Media Network further enhances targeting and campaign performance across the RE/MAX digital ecosystem. These collaborations, combined with LiveRamp’s network of over 900 advertisers, platforms, publishers, and data providers, strengthen its position as a leader in data collaboration, delivering scalable, privacy-focused marketing solutions.

In 2023, Ad tech platform TripleLift, and data collaboration platform LiveRamp,announced an integration of TripleLift Audiences and RampID to give marketers almost limitless and scalable first-party audience solutions. The partnership brings together TripleLift Audiences, which delivers first-party data from publishers, with RampID, LiveRamp's durable, privacy-centric connectivity identifier, to offer lookalike addressability across the open web without relying on cookies, IDFAs, IP addresses, or other device IDs.

OpenX and LiveRamp, expanded their US partnership into Australia, providing local marketers with an improved way to reach audience segments on LiveRamp Authenticated Identity Infrastructure. As part of the integration, marketers will be able to increase their addressable reach and engage with their audiences across thousands of publishers’ inventory, including web, in-app, and connected TV (CTV) through the OpenX exchange.

LiveRamp announced an expanded global partnership with Carrefour to enable robust data collaboration, analytics, and innovation capabilities through LiveRamp’s Safe Haven. Safe Haven is available in the U.S., UK, France, China, Japan, and Australia, and, with Carrefour, is expanding to Spain, Italy, Belgium, Poland, Romania, Argentina, Brazil, and Taiwan.

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: