Mad Mobile Strengths, Domain Expertise, and Key Differentiators
Mad Mobile, founded in 2010 by Bruce Bennett and Greg Schmitzer in Tampa Bay, Florida, has grown into a leading innovator in restaurant, retail, and payment technology. With over a decade of industry expertise, the company powers 21,000+ global stores, serving 280,000 users across 26 countries. Supporting some of the world’s most prominent brands, Mad Mobile continues to drive mobile-first digital transformation, delivering cutting-edge POS, payment, and AI-driven solutions that enhance customer experiences and operational efficiencies worldwide.
Mad Mobile Recent Developments
On January 12, 2024, Mad Mobile introduced Concierge AI, an advanced AI-powered tool designed to enhance retail associates' interactions with customers. Powered by Amazon Bedrock, Concierge AI integrates Natural Language Processing (NLP), predictive AI, and generative AI to provide more meaningful and impactful customer engagements. This innovation upgrades Mad Mobile’s Concierge Mobile POS and Clienteling solution, enabling a new level of personalized shopping experiences both online and in-store.
Mad Mobile Mergers and Acquisitions (M&A) Activities
In October 2021, Mad Mobile acquired TableSafe, integrating a mobile pay-at-the-table solution compatible with NCR, Micros, and Dinerware, offering EMV-certified and P2PE-compliant transactions for secure and flexible payments.
Earlier, in August 2020, Mad Mobile acquired CAKE, a restaurant tech company previously owned by Sysco Corp., enhancing its mobile-first POS capabilities. This integration introduced modern features like mobile ordering, contactless payments, and curbside pickup, while continuing to support CAKE’s existing customers.
Mad Mobile Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Mad Mobile applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Mad Mobile and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified CAKE, Concierge customers.
Mad Mobile Overview
4050 W Boy Scout Blvd
Tampa, FL, 33607, United States
1 813-400-2000
Ownership: - x
Number of Employees: 500
Functional Markets: CRM, ERP Financial, ERP Services and Operations, SCM,
Key Verticals: Leisure and Hospitality, Retail,
Mad Mobile Key Enterprise and Cloud Applications
CAKE, Concierge
Mad Mobile Revenues, $M:
| Type/Year | 2023 | 2024 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Mad Mobile Revenue Breakdown By Type, $M:
Mad Mobile Enterprise Applications Revenues By Functional Markets, $M:
Mad Mobile Enterprise Applications Revenues By Verticals, $M:
Mad Mobile Revenues By Region, $M
| Region | % of Total Revenues | 2024 Total Revenues, $M | 2024 Enterprise Applications Revenues, $M | 2024 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Mad Mobile Direct vs Indirect sales
| Type | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Mad Mobile Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Mad Mobile Customers
No. of Mad Mobile Customers: 7000
No. of Mad Mobile Enterprise Applications Customers: x
No. of Mad Mobile Cloud Customers: x
No. of Mad Mobile Cloud Subscribers: x
Mad Mobile serves over 7,000 global customers across 21,000+ locations, partnering with leading brands in retail and restaurants. Its impressive clientele includes Pandora, Ralph Lauren, Meijer, P.F. Chang’s, Aramark, David’s Bridal, Belk, Brooks Brothers, Urban Outfitters, Estee Lauder, MAC Cosmetics, Texas Roadhouse, Signet Jewelers, Anthropologie, Tractor Supply, Talbots, Burlington, PacSun, West Marine, Snipes, Guess, Books-A-Million, The North Face, Vans, Timberland, Free People, Sysco Foods, Helzberg Diamonds, and many more.
Mad Mobile Market Opportunities, M&A and Geo Expansions
Mad Mobile has secured two major funding rounds to accelerate its growth in the restaurant and retail SaaS and payment solutions sector. In January 2023, the company raised $20 million from Eastward Capital Partners, aimed at advancing its modern point-of-sale (POS) and payment technologies to drive commercial market expansion. More recently, in June 2024, Mad Mobile closed a $50 million financing agreement with Morgan Stanley Expansion Capital and Bridge Bank. This funding will support the scaling of its SaaS and payment technologies, refinancing of existing debts, and overall sales growth, reinforcing its position as a leader in innovative retail and restaurant solutions.
Mad Mobile Risks and Challenges
The company is exposed to the risk of encountering difficulties as it seeks to expand sales beyond the United States. This expansion poses challenges that may impact the company's overall performance.
Mad Mobile Ecosystem, Partners, Resellers and SI
Mad Mobile is trusted by global industry leaders like NCR, Oracle, and Salesforce to expand and enhance their POS functionality. As a Sysco Solutions and Apple Mobility partner, Mad Mobile delivers innovative, mobile-first solutions that empower businesses in the restaurant and retail industries, ensuring seamless operations, enhanced customer engagement, and next-generation digital experiences.
Mad Mobile’s CAKE POS seamlessly integrates with leading restaurant technology partners, unlocking new efficiencies and enhancing business operations. These integrations provide essential services such as automated tax management, online ordering, accounting, scheduling, loyalty programs, and kitchen display systems. Featured partners include DAVO by Avalara, Uber Eats, DoorDash, QuickBooks, Xero, 7shifts, Shogo, CheddrSuite, Checkmate, SpendGo, Swipe Cards, Orca, Paytronix, Restaurant365, Gift Cards, Olo.com, Epson KDS, and ChefTab.
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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