Madison Logic Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS TOP 500 Market Report

Madison Logic Strengths, Domain Expertise, and Key Differentiators

Madison Logic empowers premier and rapidly expanding enterprises to expedite the conversion of their key accounts by strategically identifying and engaging influential members of the buying committee throughout the customer journey. The ML Platform, a comprehensive global multi-channel Account Based Marketing (ABM) media activation and measurement platform, empowers marketers within large-scale organizations to harness proprietary data for pinpointing accounts with the highest likelihood of making a purchase. This facilitates the optimization of engagement across various channels, ultimately accelerating sales cycles and positively influencing Return on Investment (ROI).

Madison Logic Recent Developments

In April 2025, Madison Logic introduced ABM Audio Advertising, expanding its Account-Based Marketing platform to include audio content. The new channel is designed to help B2B marketers increase brand awareness and engage a broader range of decision-makers. With this addition, Madison Logic aims to offer greater reach via native paid media channels than any other ABM provider.

Madison Logic Mergers and Acquisitions (M&A) Activities

In December 2022, BC Partners, a distinguished international investment firm, formally executed a definitive agreement to acquire a predominant stake in Madison Logic, recognized globally as the leader in Account Based Marketing (ABM). This transaction involves the transfer of ownership from Clarion Capital Partners (Clarion).

Madison Logic Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Madison Logic applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Madison Logic and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Madison Logic Platform customers.

Madison Logic Key Enterprise and Cloud Applications

Madison Logic Platform

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Madison Logic Direct vs Indirect sales

Madison Logic Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Madison Logic Customers

No. of Madison Logic Customers: 250

No. of Madison Logic Enterprise Applications Customers: 250

No. of Madison Logic Cloud Customers: 250

No. of Madison Logic Cloud Subscribers: x

Madison Logic specializes in facilitating the strategic tracking and targeted engagement of enterprise customers through digital marketing initiatives, ultimately driving sales. Established in 2005 and headquartered in New York, the company boasts a clientele of approximately 250 esteemed customers, counting industry leaders such as Amazon, Alphabet Inc. (the parent company of Google), Adobe Inc., Microsoft Inc., and Meta Platforms Inc. (the parent company of Facebook).

Madison Logic Market Opportunities, M&A and Geo Expansions

Madison Logic could broaden its global footprint by tailoring its multi-channel ABM solutions to high-growth regional markets, leveraging its presence across 129 industries to meet localized B2B needs. Continued investment in AI-driven predictive analytics and real-time intent scoring would enhance campaign precision and ROI for clients. Strategic partnerships with emerging audio and other native media platforms, building on the recent ABM Audio Advertising launch, can open new engagement channels and revenue streams.

Madison Logic Risks and Challenges

The landscape of Account Based Marketing is highly competitive and densely populated.

Madison Logic Ecosystem, Partners, Resellers and SI

Madison Logic has strategically collaborated with prominent global marketing entities to provide sophisticated Account Based Marketing (ABM) insights, elevating capabilities in account identification, campaign optimization, and performance validation.

In a recent development, Madison Logic unveiled a new integration with LinkedIn, further enriching its data-driven, multichannel ABM activation and measurement capabilities. This integration, the latest enhancement to ML's Journey Acceleration platform, is designed to enhance account engagement and expedite the sales cycle.

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: