Madison Logic Strengths, Domain Expertise, and Key Differentiators
Madison Logic empowers premier and rapidly expanding enterprises to expedite the conversion of their key accounts by strategically identifying and engaging influential members of the buying committee throughout the customer journey. The ML Platform, a comprehensive global multi-channel Account Based Marketing (ABM) media activation and measurement platform, empowers marketers within large-scale organizations to harness proprietary data for pinpointing accounts with the highest likelihood of making a purchase. This facilitates the optimization of engagement across various channels, ultimately accelerating sales cycles and positively influencing Return on Investment (ROI).
Madison Logic Recent Developments
In 2021, the company introduced the most recent iteration of the ML Platform, a preeminent data-driven, multi-channel media activation, and account measurement platform tailored for enterprise applications, featuring ML Insights. The amalgamated data set derived from three distinct signals furnishes global enterprise B2B marketers with a comprehensive perspective on companies exhibiting the highest inclination to make a purchase. The data encapsulated within the ML Platform empowers marketers to discern and prioritize optimal companies for engagement, along with the most efficacious content likely to expedite the sales cycle.
Madison Logic Mergers and Acquisitions (M&A) Activities
In December 2022, BC Partners, a distinguished international investment firm, formally executed a definitive agreement to acquire a predominant stake in Madison Logic, recognized globally as the leader in Account Based Marketing (ABM). This transaction involves the transfer of ownership from Clarion Capital Partners (Clarion).
Madison Logic Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Madison Logic applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Madison Logic and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Madison Logic Platform customers.
Madison Logic Overview
257 Park Ave S 2nd Floor
New York, NY, 10010, United States
1 646-937-5800
https://www.madisonlogic.com/
Ownership: - BC Partners
Number of Employees: 300
Functional Markets: CRM,
Key Verticals: Banking and Financial Services, Communications, Real Estate, Consumer Packaged Goods, Distribution, K12, Higher Education, Federal Government, State and Local Government, Public Safety, Healthcare, Life Insurance, P&C Insurance, Specialty Insurance, Leisure and Recreation, Hospitality, Life Sciences, Media, Faith-Based Nonprofit, Youth and Elderly Care, Special Cause Nonprofit, Professional Services, Retail, Transportation, Utilities,
Madison Logic Key Enterprise and Cloud Applications
Madison Logic Platform
Madison Logic Revenues, $M:
| Type/Year | 2022 | 2023 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Madison Logic Revenue Breakdown By Type, $M:
Madison Logic Enterprise Applications Revenues By Functional Markets, $M:
Madison Logic Enterprise Applications Revenues By Verticals, $M:
Madison Logic Revenues By Region, $M
| Region | % of Total Revenues | 2023 Total Revenues, $M | 2023 Enterprise Applications Revenues, $M | 2023 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Madison Logic Direct vs Indirect sales
| Region | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Madison Logic Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Madison Logic Customers
No. of Madison Logic Customers: 250
No. of Madison Logic Enterprise Applications Customers: 250
No. of Madison Logic Cloud Customers: 250
No. of Madison Logic Cloud Subscribers: x
Madison Logic specializes in facilitating the strategic tracking and targeted engagement of enterprise customers through digital marketing initiatives, ultimately driving sales. Established in 2005 and headquartered in New York, the company boasts a clientele of approximately 250 esteemed customers, counting industry leaders such as Amazon, Alphabet Inc. (the parent company of Google), Adobe Inc., Microsoft Inc., and Meta Platforms Inc. (the parent company of Facebook).
Madison Logic Market Opportunities, M&A and Geo Expansions
In December 2021, Madison Logic unveiled the most recent iteration of the ML Platform, featuring ML Insights. This release harnesses an integrated data set to provide the requisite intelligence for expediting engagement and optimizing the conversion of in-market accounts, thereby enhancing overall sales performance.
Madison Logic Risks and Challenges
The landscape of Account Based Marketing is highly competitive and densely populated.
Madison Logic Ecosystem, Partners, Resellers and SI
Madison Logic has strategically collaborated with prominent global marketing entities to provide sophisticated Account Based Marketing (ABM) insights, elevating capabilities in account identification, campaign optimization, and performance validation.
In a recent development, Madison Logic unveiled a new integration with LinkedIn, further enriching its data-driven, multichannel ABM activation and measurement capabilities. This integration, the latest enhancement to ML's Journey Acceleration platform, is designed to enhance account engagement and expedite the sales cycle.
Madison Logic Cloud Infrastructure Insights
Subscribe to read more about:
- Madison Logic Public Cloud and Infrastructure (IaaS)
- Madison Logic Platform (PaaS)
- Madison Logic Application Delivery
- Madison Logic Private Cloud and Data Centers
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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