Madison Performance Group Strengths, Domain Expertise, and Key Differentiators
Founded in 1975 by Werner Haase, Madison Performance Group offers a cloud-based SaaS platform, Maestro, focused on employee recognition programs. The platform supports Rewards & Recognition, Sales Incentives, and Service Anniversary programs through features such as social recognition, program design, communication tools, training, and analytics. MaestroCONNECT enables ongoing integrations and updates, facilitating recognition and interaction among managers, teams, and organizations.
Madison Performance Group Recent Developments
The most recent updates include the expansion of its MaestroCONNECT API to integrate with Microsoft platforms, enhancing compatibility with third-party applications . Additionally, the company continues to leverage its Maestro AI suite to automate and drive employee recognition, aiming to maximize morale .​
Madison Performance Group Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Madison Performance Group applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Madison Performance Group and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Madison Performance Group Maestro Cloud Madison Performance Group Aria customers.
Madison Performance Group Overview
315 Madison Avenue
New York, NY, 10017, United States
1 212-758-4385
https://www.madisonpg.com/
Ownership: - x
Number of Employees: 140
Functional Markets: Collaboration, HCM, SPM,
Key Verticals: Aerospace and Defense, Automotive, Banking and Financial Services, Communication, Construction and Real Estate, CPG, Distribution, Education, Government, Healthcare, Insurance, Leisure and Hospitality, Life Sciences, Manufacturing, Media, Non Profit, Oil Gas Chemicals, Professional Services, Retail, Transportation, Utility,
Madison Performance Group Key Enterprise and Cloud Applications
Madison Performance Group Maestro Cloud Madison Performance Group Aria
Madison Performance Group Revenues, $M:
| Type/Year | 2023 | 2024 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Madison Performance Group Revenue Breakdown By Type, $M:
Madison Performance Group Enterprise Applications Revenues By Functional Markets, $M:
Madison Performance Group Enterprise Applications Revenues By Verticals, $M:
Madison Performance Group Revenues By Region, $M
| Region | % of Total Revenues | 2024 Total Revenues, $M | 2024 Enterprise Applications Revenues, $M | 2024 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Madison Performance Group Direct vs Indirect sales
| Type | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Madison Performance Group Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Madison Performance Group Customers
No. of Madison Performance Group Customers: x
No. of Madison Performance Group Enterprise Applications Customers: x
No. of Madison Performance Group Cloud Customers: x
No. of Madison Performance Group Cloud Subscribers: 5000000
Madison provides cloud-based Social Recognition Technology designed to influence behavior and performance using established scientific methods. The company has 45 years of experience in recognition programs, 47 years in incentive travel, and 20 years of global fulfillment operations across 160 countries. Their services include solutions intended to support performance management and employee engagement.
Madison Performance Group Market Opportunities, M&A and Geo Expansions
In 2025, Madison Performance Group can leverage the growing demand for AI-driven HR solutions by offering its Maestro AI suite, which automates and enhances employee recognition to support workforce modernization and engagement initiatives.
Madison Performance Group Risks and Challenges
Madison Performance Group faces a specific risk related to ensuring data security and compliance with privacy regulations.
Madison Performance Group Ecosystem, Partners, Resellers and SI
Maestro’s services are accessible through MaestroCONNECT, an API that enables seamless integration of the core functions of its social recognition technology into any third-party or proprietary application used by the client’s organization.
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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