Manhattan Associates Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS and CLOUD TOP 500 Market Report

Manhattan Associates Strengths, Domain Expertise, and Key Differentiators

Manhattan Associates embarked on a journey to create a cutting-edge Warehouse Management System (WMS) that would empower manufacturers to not only meet but exceed the expectations of large retailers. Their solution, aptly named Manhattan Active®, heralds a new era of supply chain management, offering unparalleled flexibility, scalability, and efficiency. With Manhattan Active®, companies gain access to a suite of tools that manage transportation networks, optimize inventory, streamline order fulfillment, and enhance point-of-sale operations. Manhattan Associates offers a broad suite of SCM solutions that includes three different WMSs, transportation, Distributed Order Management, SCP, and supplier enablement.

Three distinct WMS offerings are targeted at different markets: SCALE, which is based on a Microsoft technology platform and caters to the SMB and 3PL WMS markets; Warehouse Management for IBM I, which caters to customers that prefer the reliability and ease of operation of the IBM I platform; and Warehouse Management for Open Systems (WMOS), which caters to sophisticated warehouse environments.

Manhattan’s release of innovative products, such as DM Mobile (Distribution Management Mobile), Order Streaming, and applications that optimize complex and high-volume order fulfillment, helps world-class companies tackle the unique fulfillment challenges and digital disruption presented by e-commerce and omnichannel market dynamics.

Manhattan Associates Recent Developments

In 2024, Manhattan Associates, renowned as the global leader in supply chain commerce, has made waves with its latest offering. The Fulfillment Experience Insights dashboard represents a significant advancement in retail technology, providing retailers with a comprehensive view of their fulfillment operations like never before. This launch underscores Manhattan Associates' dedication to empowering retailers with cutting-edge solutions to navigate the complexities of modern commerce.

Manhattan Associates Inc. has unveiled groundbreaking updates to its POS application, catering to the dynamic needs of modern store associates. The refreshed store app boasts embedded clienteling capabilities, enabling associates to cultivate deeper relationships with customers, driving conversion rates, and enhancing service levels. Moreover, the introduction of ultra-fast checkout functionality promises to streamline transactions, reducing wait times and optimizing the overall shopping experience. The announcement of Manhattan Associates’ enhanced store app has captured the attention of industry insiders and garnered widespread acclaim. Media outlets have lauded the company’s commitment to innovation and its unwavering dedication to empowering store associates with cutting-edge tools and technologies. As press releases continue to circulate, anticipation mounts regarding the potential impact of these enhancements on the retail landscape.

In October 2020, Manhattan Associates revealed Manhattan Active Allocation, the first allocation solution specifically engineered for today’s omnichannel marketplace, with a fresh approach to managing short lifecycle inventory. Manhattan is the first to apply this expertise to softlines retail, with a new solution that also improves allocator agility and responsiveness.The new solution delivers real-time performance monitoring and updates to inventory and sales, network wide. Inventory performance is automatically captured by channel and fulfillment type, and configurable allocations help users define, preserve, learn and reuse high-performing fulfillment strategies year over year.

In May 2020 Manhattan Associates introduced the new Manhattan Active Warehouse Management solution, the world’s first cloud-native enterprise-class warehouse management system (WMS) that unifies every aspect of distribution and never needs upgrading. Crafted entirely from microservices and extraordinarily elastic, Manhattan Active WM ushers in a new level of speed, adaptability, and ease of use within distribution management.

Manhattan Active WM includes completely redesigned user experiences. Following a mobile-first paradigm and brought to life with consumer-grade design, Manhattan Active WM’s Unified Control screens allow management team members to quickly visualize, diagnose, and take action anywhere in their supply chain. For DC associates, the new WM MobileTM application provides a state-of-the-art, app-based experience for all transactional work. Composed of microservices, Manhattan Active WM is truly cloud-native. In addition to delivering a step-change in accelerating the speed of innovation, this new application architecture provides an almost limitless ability to automatically scale up to meet fluctuations in demand. The software is also designed to be easily extended at the data, services, and UI level to meet the unique needs of each business. To speed time to market and reduce training, Manhattan has also incorporated new configuration wizards to help businesses of all sizes and complexities streamline the implementation process.

In the same period, Manhattan Associates made significant improvements to its market-leading Warehouse Management Solution (WMS). One month earlier they also made improvements to its Transportation Management System (TMS).

Manhattan Associates Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Manhattan Associates applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Manhattan Associates and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Manhattan Active customers.

Manhattan Associates Key Enterprise and Cloud Applications

Manhattan Active

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Manhattan Associates Direct vs Indirect sales

Manhattan Associates Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Manhattan Associates Customers

No. of Manhattan Associates Customers: 1200

No. of Manhattan Associates Enterprise Applications Customers: 1200

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No. of Manhattan Associates Cloud Subscribers: x

With a diverse clientele exceeding 1,200 organizations worldwide, Manhattan Associates has established itself as a trusted partner across various sectors and geographies. Their customer base spans suppliers, manufacturers, distributors, retailers, and logistics providers, encompassing a wide array of industries including retail, e-commerce, consumer goods, manufacturing, healthcare, and more. Noteworthy reference customer wins highlight the tangible value delivered by Manhattan Associates' solutions, serving as compelling testimonials of their effectiveness and impact on business outcomes.

Manhattan Associates Market Opportunities, M&A and Geo Expansions

The convergence of Manhattan Active Omni and Google’s Merchant Center represents a paradigm shift in the retail landscape. As the industry continues to evolve, Manhattan Associates remains poised to lead the charge, empowering retailers with innovative solutions that drive growth, efficiency, and customer satisfaction. With unparalleled visibility, efficiency, and agility, retailers can navigate the complex terrain of e-commerce with confidence and emerge as market leaders in the digital era.

Manhattan Associates has expanded and enhanced its Indian operations with the opening of a new facility in Brigade Tech Gardens. This investment increases Manhattan’s footprint in India and reflects the company’s strong commitment to the country. Over 1,400 Manhattan team members will be located in this new 170,000-square-foot facility. Designed by NBBJ, a world-renowned architecture, planning, and design firm based in Seattle, the 26-acre campus offers amenities like a health and fitness centre, a wide range of dining options, a retail plaza, a hotel, apartments and a conference centre.

The company launched Manhattan Active Omni Solution, a first of its kind omnichannel-as-a-service platform for enterprises that must respond swiftly to the rapidly changing demands of the digital consumer.

Manhattan fused order management and store fulfillment applications with next-generation, point of sale, and clienteling applications on a single cloud-native platform, version less and fully extensible — setting the standard for next-generation sales, service, and fulfillment technology.

Manhattan Associates Risks and Challenges

Manhattan Associates' strategic shift towards offering cloud subscription options alongside perpetual licenses reflects a calculated response to the evolving needs and preferences of its customer base. By embracing cloud technologies, the company positions itself for sustained growth, market relevance, and competitive advantage in an increasingly digital-centric ecosystem. However, success hinges on effectively addressing the multifaceted challenges and risks inherent in this transition, while capitalizing on the vast opportunities afforded by the burgeoning cloud computing market.

Manhattan Associates Ecosystem, Partners, Resellers and SI

The alliance between Manhattan Associates and Shopify transcends the realms of mere technology integration; it embodies a shared vision to redefine the very fabric of omnichannel retailing. As retailers embark on this transformative journey, guided by innovation, collaboration, and customer-centricity, they stand poised to unlock unprecedented value and propel the retail industry into a new era of prosperity and possibility.

Manhattan Associates have reseller partnerships in Latin America, Eastern Europe, the Middle East, South Africa, and Asia. In Europe, the Middle East, and Africa (EMEA) operations support sales, implementation services, and customer support functions for customers in Europe as well as several customers across the Middle East, concentrated in countries the company considers politically and economically stable.

Asia Pacific (APAC) operations service emerging opportunities in China, Southeast Asia, and India, as well as more established markets in Japan, Australia, and New Zealand. The international strategy includes leveraging the strength of our relationships with current U.S. and Europe-based customers that also have significant international operations.

Manhattan Associates currently sell our products primarily through direct sales personnel and through partnership agreements with a select number of organizations in emerging markets where they do not currently have a direct sales presence. The Company has worked on joint projects and joint sales initiatives with industry-leading consultants and software systems implementers, including most of the large consulting firms specializing in our targeted industries, to supplement Manhattan Associates' direct sales force and professional services organization.

Manhattan Associates expand indirect sales channels through reseller agreements, marketing agreements, and agreements with third-party logistics providers. These alliances extend their market coverage and provide Manhattan Associates with new business leads and access to trained implementation personnel.

Manhattan Associates Cloud Infrastructure Insights

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Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

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