Marin Software Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS TOP 500 Market Report

Marin Software Strengths, Domain Expertise, and Key Differentiators

Marin Software distinguishes itself in the digital advertising ecosystem through its SaaS platform that integrates advertising performance with sales and revenue data. This capability delivers critical insights into ROI, effectively aligning marketing spend with business outcomes. The platform’s intuitive interface supports the efficient management of complex, multi-channel campaigns across search, social, and e-commerce channels. Marin’s domain expertise and cross-channel capabilities position it as an enabler of efficiency, scalability, and transparency in global paid media operations.

Marin Software Recent Developments

In 2024, Marin Software announced an enhanced integration with Microsoft Advertising, combining Microsoft’s Automated Bidding and first-party conversion data with Marin’s AI-powered Budget Optimization. This upgrade enables more efficient cross-publisher budget management, real-time spend optimization, and improved conversion insights for advertisers. Amid Microsoft’s growing search market share—driven by AI tools like Copilot—Marin’s platform equips brands with scalable tools to capitalize on increased search volume and streamline campaign performance. The integration enhances ROI through automated budget pacing and data-driven decision-making.

In 2023, Marin Software introduced its two new products, Connect and Ascend, and has made significant further establishing its position as a leading digital marketing solutions provider. Marin's commitment to empowering performance marketers is underscored by these strategic initiatives, which aim to address the challenges posed by the evolving and fragmented digital marketing landscape. The Connect platform revolutionizes the accessibility and analysis of performance marketing data by seamlessly consolidating information from diverse sources. On the other hand, Ascend leverages advanced AI-powered tools to optimize campaign performance across various channels, providing marketers with the capability to achieve maximum sales and return on investment. Marin Software's CEO, Chris Lien, emphasized the company's dedication to solving the evolving problems faced by performance marketers. The introduction of Connect and Ascend represents Marin's dedication to simplifying workflows, offering valuable insights, and employing AI-driven optimization to help clients achieve remarkable results in an increasingly competitive digital environment.

Marin Software announced the addition of MarinOne Scripts to the MarinOne performance marketing platform. By seamlessly integrating Python scripting capabilities with the platform, Scripts enhances the existing automation tools in MarinOne, allowing marketers to create customized, data-driven solutions that save time, reduce costs, and optimize campaign performance.MarinOne Scripts is our most powerful automation tool, giving advertisers a quick and easy option to analyze their data and dynamically update their advertising targeting and creative and stands out by not confining itself to a single publisher and operates across a diverse range, including Meta, Amazon Ads, and Apple Search Ads.

In 2021, Marin Software partnered with CitrusAd's Digital Retail Media Platform. The partnership will allow brands to easily manage and optimize sponsored products and display ads through Marin. CitrusAd will offer Marin customers access to its full suite of products, available through its eCommerce Platform.

Marin Software launched MarinOne, the next generation of its cross-channel advertising platform. MarinOne enables the integrated management of search and social advertising, delivering significant incremental performance gains over traditional single-channel management tools. The MarinOne platform enables marketers to integrate all digital advertising data into one central platform, align campaigns across publishers to maximize ROI, and amplify publisher tools to drive the best possible performance.

Marin Software Mergers and Acquisitions (M&A) Activities

Marin Software sold its Perfect Audience business unit to SharpSpring, Inc. SharpSpring is a global provider of affordable marketing automation delivered via a cloud-based, Software-as-a-Service (SaaS) platform.

Marin Software Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Marin Software applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Marin Software and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified MarinOne Platform, Marin Connect ,Marin Ascend. customers.

Marin Software Key Enterprise and Cloud Applications

MarinOne Platform, Marin Connect ,Marin Ascend.

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Marin Software Direct vs Indirect sales

Marin Software Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Marin Software Customers

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Marin Software supports a diverse global client base, collectively managing over $6 billion in annual marketing spend through its platform. Its customer portfolio includes leading brands such as Microsoft, Ameriprise Financial, Lonely Planet, Hulu, Nestlé, easyJet, Adidas, and Vistaprint. Serving industries from technology and finance to travel and retail, Marin’s broad market applicability underscores its credibility and effectiveness in meeting the complex advertising needs of enterprise-scale organizations worldwide.

Marin Software Market Opportunities, M&A and Geo Expansions

The recent introduction of its innovative products, Connect and Ascend, further solidifies Marin's commitment to empowering performance marketers. Marin Software stands to benefit from emerging market opportunities, leveraging its expertise as a leading digital marketing solutions provider. Furthermore, the company is well-positioned for expansion into new regions, broadening its global reach.

Marin Software is mainly concentrated on the US market, leaving a large portion of the world unexplored. This presents an opportunity for future development but also requires a new strategy and new investments.

In September 2021, Marin Software went into agreement with Google, under which it receives revenue share payments based on customers' search advertising spend on Google.

Marin Software Risks and Challenges

Despite its technological strengths, Marin faces both internal and external risks. Internally, the recent restructuring and workforce reduction may pose short-term challenges to execution and service delivery. Externally, Marin competes in a highly saturated market with tech giants and agile startups alike, all racing to deliver AI-powered marketing solutions. Maintaining technological differentiation and adapting to evolving data privacy regulations remain ongoing challenges. Additionally, the complexity of integrating disparate data sources, including IoT feeds and cross-platform conversions, can pose operational hurdles.

Marin Software's business depends on the customers' continued willingness to manage advertising spending on their platform. The COVID-19 global pandemic has adversely affected and is likely to continue to adversely affect their business and operating results. Among other things, the COVID-19 global pandemic has caused, and could continue to cause, many of their customers to reduce their purchases of the enterprise's products or to reduce the amount of digital advertising.

As of December 31, 2020, Marin Software had a total of 162 employees, which was down from a total of 292 employees in December 2018, and a total of 229 employees in December 2019. The prospects of the company don't seem bright, as the company has incurred significant losses in each fiscal year since its incorporation in 2006, and it expects such losses to continue in the future.

To maintain and improve its competitive position, it must keep pace with the evolving needs of customers and continue to develop and introduce new modules, features, and services in a timely and efficient manner. Currently, it competes with large, well-established companies, such as Adobe Systems Incorporated, Facebook, Inc., Google Inc. (through its wholly owned subsidiary DoubleClick) and Kenshoo Ltd.

Marin Software Ecosystem, Partners, Resellers and SI

Marin Software recently achieved advanced partner status with Amazon Ads, underscoring its commitment to delivering growth and expertise for advertisers. Through MarinOne's integration with the Amazon Ads API, brands gain a powerful tool to efficiently oversee, assess, and enhance their Amazon Ads campaigns, encompassing Sponsored Products, Sponsored Brands, Sponsored Displays, and Amazon DSP. This recognition by Amazon Ads, based on demonstrated client growth and proficiency with products like sponsored ads and Amazon DSP, acknowledges Marin Software's long-standing and impactful collaboration with Amazon.

MarinOne Integrated with Instacart Ads. The provider of digital marketing software for performance-driven advertisers and agencies has added the ability to manage Instacart Ads to its flagship MarinOne platform. This integration makes it easier for brands to connect with customers directly at the point of sale.

The Company’s corporate headquarters are located in San Francisco, California, and the Company has additional offices in the following locations: Austin, Dublin, London, New York, Paris, and Shanghai.

Marin primarily sells directly. Among its technology partners are: Adobe Analytics, Adform, Adplan, Boost Media, Call Rail, Convertro, DataLicious, Delacon, DialogTech, Ebay Enterprise, Ensighten, IBM, Sizmek, Tealium, Weborama, and many others.

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: