Maropost Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS TOP 500 Market Report

Maropost Strengths, Domain Expertise, and Key Differentiators

Maropost’s unified commerce platform addresses the systemic inefficiencies caused by fragmented point solutions common in the mid-market. Its integrated cloud-based ecosystem consolidates marketing, ecommerce, retail, search, merchandising, and helpdesk functions, enabling real-time access to customer profiles and performance data. This architecture facilitates data-driven decision-making across business roles and supports an omnichannel strategy through offerings like Commerce Cloud and Retail Express. The company’s domain expertise is reflected in its deep functionality across online and physical commerce operations. Maropost’s embedded Gen AI features, such as the eRFM framework, enhance segmentation and personalization without requiring specialized data science skills. The platform’s unified data layer further supports cross-functional analytics, strengthening its ability to deliver insights and power advanced AI-driven features.

Maropost Recent Developments

Maropost has undergone significant leadership expansion in early 2025, bringing industry veterans into key strategic roles to accelerate its growth trajectory. In January 2025, the company announced a major C-suite expansion with Peter Messana joining as President and Chief Operating Officer alongside Jason Ferrara as Chief Marketing Officer, signaling a new phase of aggressive market positioning. Additionally, Dori Salisbury was hired as Chief CUstomer Officer and Akhilesh Kumar brought in as SVP of Product, reinforcing the company's commitment to innovation across its cloud portfolio.

On the product front, Maropost has made substantial strides in embedding Gen AI capabilities within its platform.

Maropost Mergers and Acquisitions (M&A) Activities

In June 2022, Maropost acquired Findify, an AI-driven e-commerce solutions provider specializing in merchandising, search, product recommendation, and analytics capabilities. This acquisition has proven particularly strategic as it provided essential technology components that now power Maropost's advanced AI-driven product recommendation capabilities in the Marketing Cloud offering.

In January 2022, Maropost acquired Australian point-of-sale software provider Retail Express, extending its capabilities from online to in-store environments and creating a true omnichannel solution for retailers.

Maropost Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Maropost applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Maropost and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Maropost Commerce Cloud, Maropost Marketing Cloud, Maropost Merchandising Cloud, Maropost Service Cloud customers.

Maropost Key Enterprise and Cloud Applications

Maropost Commerce Cloud, Maropost Marketing Cloud, Maropost Merchandising Cloud, Maropost Service Cloud

Maropost Revenues, $M:

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Maropost Enterprise Applications Revenues By Functional Markets, $M:

Maropost Enterprise Applications Revenues By Verticals, $M:

Maropost Revenues By Region, $M

Maropost Direct vs Indirect sales

Maropost Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Maropost Customers

No. of Maropost Customers: 5000

No. of Maropost Enterprise Applications Customers: 5000

No. of Maropost Cloud Customers: 5000

No. of Maropost Cloud Subscribers: 10000

Maropost has established an impressive customer base spanning multiple retail segments and geographies, with more than 5,000 global commerce brands now relying on its unified platform. The company's customer portfolio includes notable brands across various industry verticals, demonstrating the platform's versatility and broad appeal. Prestigious brands such as Draper James, Scripps Media, Blue Bell Creameries, Sandro Paris, UNTUCKit, and Fujifilm Canada all leverage Maropost's technology to power their commerce operations, representing a diverse mix of traditional retailers, media companies, luxury brands, and manufacturers. This diversity of customers highlights Maropost's ability to serve the unique needs of different industry segments while delivering a consistent foundation of commerce capabilities.

Maropost Market Opportunities, M&A and Geo Expansions

Maropost is positioned to expand its reach across both commerce domains and new geographic territories. In the mid-market segment, it addresses a clear gap between small business tools and enterprise software by offering an integrated platform that eliminates the need for multiple disconnected systems. This segment includes a large number of merchants seeking scalable, unified solutions. Geographically, Maropost’s presence in North America and Australia sets a foundation for growth in Europe and Asia, where mid-market digital commerce adoption is accelerating. The company's strategic leadership and regional footprint in Australia offer a launch point for broader Asia-Pacific expansion. Additionally, Maropost’s platform architecture is well-aligned with the integration of IoT, providing potential to capture in-store data for omnichannel insights. Sector-specific expansion is also viable, as demonstrated by its entry into gaming resorts. A modular architecture supports vertical solutions across industries like manufacturing, education, and professional services through partnerships and tailored integrations.

Maropost Risks and Challenges

Despite its strong market positioning, Maropost faces several significant challenges that could impact its long-term growth trajectory. The mid-market commerce technology landscape has become increasingly competitive, with both enterprise vendors moving downmarket and small business solutions attempting to scale upward. This competitive pressure from both directions creates potential risks for Maropost's differentiation strategy and could compress margins through price competition or increased customer acquisition costs. Additionally, the rapid pace of technological change in areas like Gen AI creates the risk of capability leapfrogging, where innovative competitors could potentially introduce more advanced AI features that diminish Maropost's current technological advantages.

Maropost Ecosystem, Partners, Resellers and SI

Maropost has developed a multifaceted ecosystem strategy that encompasses both strategic technology partnerships and channel relationships to extend its market reach and platform capabilities. The company's approach to technology integrations is exemplified by its expanded payment capabilities, which now include native integration with Eway alongside enhanced support for established providers like Stripe and PayPal. These payment integrations are critical for merchants requiring flexible transaction processing options across different markets and customer segments. Beyond payments, Maropost's partnership with QCI demonstrates its ability to integrate with specialized vertical solutions, creating combined offerings that address industry-specific requirements while leveraging the core platform capabilities.

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: