Maximizer Software Strengths, Domain Expertise, and Key Differentiators
Maximizer is a leading provider of customer relationship management (CRM) solutions, offering top-rated tools for contact management, lead tracking, and customer service—empowering businesses to drive growth and build lasting customer relationships. The recent enhancement of Maximizer’s Sales Leader Edition represents a significant advancement in sales leadership enablement. Central to this update is the introduction of the Sales Targets Dashboard, a powerful feature that allows sales leaders to define, monitor, and manage both revenue and activity-based targets. This innovation enables sales teams to track key performance indicators with precision, fostering a culture of data-driven decision-making. By delivering targeted insights and actionable intelligence, Maximizer reinforces its commitment to equipping sales leaders with the tools they need to optimize performance and achieve strategic goals.
Maximizer Software Recent Developments
In May 2024, Maximizer announced the launch of its Financial Services Edition, specifically designed to support advisory firms in strengthening client relationships, streamlining operations, and maintaining regulatory compliance. This edition also ensures that all client data remains securely hosted within Canada, aligning with industry standards and data sovereignty requirements.
Maximizer Software Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Maximizer Software applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Maximizer Software and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Maximizer CRM Live, Maximizer BI, customers.
Maximizer Software Overview
260 – 60 Smithe St
Vancouver, BC, V6B 0P5, Canada
1 866-387-8764
Ownership: - x
Number of Employees: 170
Functional Markets: Analytics and BI, CRM,
Key Verticals: Aerospace and Defense, Automotive, Banking and Financial Services, Communication, Construction and Real Estate, CPG, Distribution, Education, Government, Healthcare, Insurance, Leisure and Hospitality, Life Sciences, Manufacturing, Media, Non Profit, Oil Gas Chemicals, Professional Services, Retail, Transportation, Utility,
Maximizer Software Key Enterprise and Cloud Applications
Maximizer CRM Live, Maximizer BI,
Maximizer Software Revenues, $M:
| Type/Year | 2023 | 2024 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Maximizer Software Revenue Breakdown By Type, $M:
Maximizer Software Enterprise Applications Revenues By Functional Markets, $M:
Maximizer Software Enterprise Applications Revenues By Verticals, $M:
Maximizer Software Revenues By Region, $M
| Region | % of Total Revenues | 2024 Total Revenues, $M | 2024 Enterprise Applications Revenues, $M | 2024 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Maximizer Software Direct vs Indirect sales
| Type | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Maximizer Software Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Maximizer Software Customers
No. of Maximizer Software Customers: 150000
No. of Maximizer Software Enterprise Applications Customers: 150000
No. of Maximizer Software Cloud Customers: x
No. of Maximizer Software Cloud Subscribers: x
Maximizer Software has successfully sold over 1.6 million licenses to more than 150,000 customers across diverse industries. Their clientele ranges from entrepreneurs to multinational corporations, including renowned organizations such as Hallmark Cards, HSBC, TD Securities, Gemcom, Ipsos, ScotiaMcLeod, Vancouver Coastal Health, Royal LePage, Better Labour, Kwik Kerb, The Approved Group, Gleeson Financial Group, RTR Advisory Group, Steele Capital Management, Windrem Financial, Alberta Police-Based Victim Services Association, South Carolina Department of Commerce, Collier Pickard, Cathay Pacific, and many others.
Maximizer Software Market Opportunities, M&A and Geo Expansions
In August 2024, Maximizer launched new Outlook and Teams integrations, offering a secure, seamless experience for Microsoft 365 users. Developed in response to Microsoft’s phase-out of legacy COM add-ins, these updates ensure uninterrupted workflows for small business sales teams. The integrations simplify daily tasks, enhance collaboration, and provide real-time access to customer data—all within the familiar Microsoft 365 environment.
Maximizer Software Risks and Challenges
In September 2024, the company appointed Mike Curliss as President, responsible for overseeing executive leadership and global operations. While this leadership transition marks a strategic step forward, it also introduces potential risks associated with organizational change and executive realignment.
Maximizer’s transition to the Cloud depends on migrating its long-standing clients from legacy systems in large numbers, potentially using a combination of incentives and deterrents to minimize customer attrition.
Maximizer Software Ecosystem, Partners, Resellers and SI
The company is actively expanding its partner network across key international markets, including the U.S., U.K., Canada, the Netherlands, Switzerland, South Africa, Italy, and Australia, with the goal of broadening the global reach of its solutions. Notable partners include Advoco Solutions, Avrion, Cencomp, Wintec Group, Camsoft Solutions, Choobs, EagleProject, Systony Results, among others.
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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