Maxwell Health Strengths, Domain Expertise, and Key Differentiators
Maxwell Health announced a strategic partnership with ADP, introducing a 360° bi-directional API integration with ADP Workforce Now®. This integration allowed users to seamlessly connect and sync benefits-related data in real time, streamlining the management of payroll updates and ensuring consistent data across systems. The enhancement significantly reduced administrative burden for HR teams while improving accuracy and efficiency in benefits administration. Maxwell Health operates as a comprehensive benefits marketplace, enabling consultants and employers to offer competitive, personalized benefits that support employee well-being and financial security. The platform automates HR and benefits administration tasks and delivers an intuitive, employee-friendly experience for understanding, enrolling in, and utilizing benefit options.
Maxwell Health Recent Developments
In June 2021, Maxwell Health announced a strategic partnership with ADP, introducing a 360° bi-directional API integration with ADP Workforce Now®. This integration allowed users to seamlessly connect and sync benefits-related data in real time, streamlining the management of payroll updates and ensuring consistent data across systems. The enhancement significantly reduced administrative burden for HR teams while improving accuracy and efficiency in benefits administration.
Maxwell Health operates as a comprehensive benefits marketplace, enabling consultants and employers to offer competitive, personalized benefits that support employee well-being and financial security. The platform automates HR and benefits administration tasks and delivers an intuitive, employee-friendly experience for understanding, enrolling in, and utilizing benefit options.
Maxwell Health Mergers and Acquisitions (M&A) Activities
In June 2018, Sun Life Financial acquired Maxwell Health, an innovative start-up with an employee benefits platform that makes benefits and HR administration simple for employers and their employees.
Maxwell Health Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Maxwell Health applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Maxwell Health and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Maxwell Health customers.
Maxwell Health Overview
101 Tremont St., Floor 11
Boston, MA, 2108, United States
1 866-629-7445
https://www.maxwellhealth.com/
Ownership: - Sun Life Financial
Number of Employees: 130
Functional Markets: HCM,
Key Verticals: Aerospace and Defense, Automotive, Banking and Financial Services, Communication, Construction and Real Estate, CPG, Distribution, Education, Government, Healthcare, Insurance, Leisure and Hospitality, Life Sciences, Manufacturing, Media, Non Profit, Oil Gas Chemicals, Professional Services, Retail, Transportation, Utility,
Maxwell Health Key Enterprise and Cloud Applications
Maxwell Health
Maxwell Health Revenues, $M:
| Type/Year | 2023 | 2024 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Maxwell Health Revenue Breakdown By Type, $M:
Maxwell Health Enterprise Applications Revenues By Functional Markets, $M:
Maxwell Health Enterprise Applications Revenues By Verticals, $M:
Maxwell Health Revenues By Region, $M
| Region | % of Total Revenues | 2024 Total Revenues, $M | 2024 Enterprise Applications Revenues, $M | 2024 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Maxwell Health Direct vs Indirect sales
| Type | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Maxwell Health Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Maxwell Health Customers
No. of Maxwell Health Customers: x
No. of Maxwell Health Enterprise Applications Customers: x
No. of Maxwell Health Cloud Customers: x
No. of Maxwell Health Cloud Subscribers: x
Maxwell Health serves a diverse range of clients, including benefits consultants, brokers, and employers seeking to streamline HR and benefits administration. Among its notable customers are Rose Street Advisors, Simplifi Benefits, and Flowroute, all of whom leverage Maxwell’s platform to deliver a modern, seamless benefits experience to their employees and clients. These partnerships reflect Maxwell Health’s ability to support organizations of various sizes and industries in simplifying complex benefits processes and enhancing employee engagement.
Maxwell Health Market Opportunities, M&A and Geo Expansions
Maxwell Health's long-standing partnership with Sun Life Financial, the 6th largest group benefits provider, presents significant growth opportunities within the digital benefits space. Since 2015, Sun Life has been both a strategic investor and an integral participant in Maxwell's digital benefits marketplace, offering a broad range of coverage including life, disability, voluntary, and worksite benefits. Sun Life’s acquisition of Maxwell Health underscores its commitment to expanding in the small and mid-sized group benefits market—a key segment for future growth. This strategic alignment opens doors for Maxwell to scale its platform, enhance its product offerings, and deepen integration with top-tier carriers. As demand grows for simplified benefits administration and personalized employee experiences, Maxwell is well-positioned to capitalize on the industry's shift toward digital transformation and employee-centric benefits solutions.
Maxwell Health Risks and Challenges
Maxwell Health operates within a regulatory landscape that is continuously evolving, particularly in relation to the Affordable Care Act (ACA). Potential changes to the ACA present both challenges and opportunities, depending on whether future reforms favor employers or technology vendors offering compliance and benefits solutions. As a platform positioned at the intersection of healthcare, employee benefits, and HR technology, Maxwell must remain agile in adapting to shifting regulatory requirements.The company’s ability to navigate these changes will significantly impact its value proposition and market competitiveness. Unfavorable policy shifts or increased compliance complexity could introduce operational risks, while favorable changes may enhance demand for Maxwell’s solutions. As such, ongoing monitoring of legislative developments and maintaining the flexibility to adjust product offerings will be critical to mitigating risk in this fluid environment.
Maxwell Health Ecosystem, Partners, Resellers and SI
Maxwell Health plays a pivotal role in advancing digital transformation within the employee benefits ecosystem through strategic partnerships and innovative platform integrations. In August 2017, The Hartford launched its digital benefits administration and enrollment platform, Employee Choice BenefitsSM, specifically designed for small- and medium-sized businesses. Built in collaboration with Maxwell Health, the platform offers a seamless online experience that empowers employees to enroll in and manage a wide range of benefits with ease and clarity. That same year, Beckham Insurance Group also partnered with Maxwell Health, combining industry-leading benefits expertise with modern technology to deliver a superior benefits experience to employers and their teams. These collaborations reflect Maxwell’s core strength—connecting insurers, brokers, and employers through a unified, user-centric platform that enhances efficiency, engagement, and the overall value of employee benefits.
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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