Mediafly Strengths, Domain Expertise, and Key Differentiators
Mediafly's strengths lie in crafting immersive, value-driven selling experiences through its innovative technology. Its evolved Selling solution has empowered esteemed organizations like PepsiCo, Disney, GE Healthcare, and Sealed Air to deliver tailored, interactive sales presentations that resonate with their audiences.
Mediafly Recent Developments
Mediafly introduced Iris, a suite of generative AI capabilities embedded within its Revenue360 platform. By combining Mediafly’s proprietary insights and actions engine with OpenAI’s GPT technology, Iris enhances the platform’s ability to deliver real-time updates and intelligent content recommendations. With full visibility into user activity and engagement data, Iris is positioned to significantly elevate the quality and effectiveness of buyer-seller interactions, marking a strategic advancement in Mediafly’s AI-driven enablement capabilities.
Mediafly Mergers and Acquisitions (M&A) Activities
In October 2022, Mediafly completed its sixth acquisition with the purchase of Aptology, a talent intelligence platform focused on evaluating and forecasting sales rep performance. The acquisition strategically enhances Mediafly’s modular Revenue360 platform by adding advanced talent analytics capabilities. With Aptology’s integration, Mediafly further strengthens its end-to-end offering—which already spans sales enablement, content management, coaching, value selling, and revenue intelligence—positioning itself as a comprehensive solution for enterprise revenue teams.
In January 2021, Mediafly secured a substantial $25 million investment from Boathouse Capital and Sterling National Bank, aimed at fortifying its market presence and enhancing its flagship product through team expansion, innovation, and intensified marketing efforts. This funding signifies investor confidence in Mediafly's growth potential, and innovative strides in sales enablement and content management, positioning the company to solidify its offerings, expand its clientele, and explore new market avenues. Mediafly's strategic initiatives and the introduction of Revenue360 showcase a commitment to technological advancement and market leadership, promising further innovation and a stronger industry presence.
Mediafly Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Mediafly applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Mediafly and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Mediafly customers.
Mediafly Overview
150 North Michigan Ave. Suite 2000
Chicago, IL, 60601, United States
1 312-281-5175
https://www.mediafly.com/
Ownership: - x
Number of Employees: 250
Functional Markets: Analytics and BI, Content Management, CRM, ERP Services and Operations, HCM,
Key Verticals: Banking and Financial Services, Communication, CPG, Healthcare, Leisure and Hospitality, Life Sciences, Manufacturing, Professional Services,
Mediafly Key Enterprise and Cloud Applications
Mediafly
Mediafly Revenues, $M:
| Type/Year | 2023 | 2024 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Mediafly Revenue Breakdown By Type, $M:
Mediafly Enterprise Applications Revenues By Functional Markets, $M:
Mediafly Enterprise Applications Revenues By Verticals, $M:
Mediafly Revenues By Region, $M
| Region | % of Total Revenues | 2024 Total Revenues, $M | 2024 Enterprise Applications Revenues, $M | 2024 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Mediafly Direct vs Indirect sales
| Type | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Mediafly Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Mediafly Customers
No. of Mediafly Customers: 350
No. of Mediafly Enterprise Applications Customers: 350
No. of Mediafly Cloud Customers: x
No. of Mediafly Cloud Subscribers: x
With over 350 customers worldwide, including industry leaders across diverse sectors, Mediafly's reference customer wins highlight the effectiveness and value of their solutions. Netskope, Franke Holding AG, Givaudan, NxStage Medical, PepsiCo, Okta, ADP, Nestle, Conagra, Intuit, Heineken, Sealed Air, Sony, NVIDIA, and many others are among its customers.
Mediafly Market Opportunities, M&A and Geo Expansions
In August 2023, Mediafly secured an $80 million investment led by BIP Ventures, with participation from Boathouse Capital and existing insiders. This funding supports Mediafly’s strategy to enhance its revenue enablement platform, which is purpose-built for large enterprises.
The opportunities for Mediafly are vast, spanning both horizontal and vertical market expansions. Their focus on embracing Cloud, AI, and ML technologies positions them to tap into the evolving market needs. Expanding into new regions and further leveraging these technologies could unlock new revenue streams.
Mediafly Risks and Challenges
The company faces risks from increasing competition in the sales enablement space, which might lead to pricing pressures and challenges in maintaining market share. Go-to-market challenges could also arise from evolving customer demands, necessitating alignment between sales, marketing teams, and the right technological tools.
Mediafly Ecosystem, Partners, Resellers and SI
In March 2024, SugarCRM, an AI-powered sales automation platform, formed a strategic partnership with Mediafly to enhance the capabilities of customer-facing teams through improved content delivery and analytics. Branded as Mediafly for SugarCRM, the integration is designed to equip sales representatives with advanced tools for content discovery, preparation, and sharing while providing deeper insights into buyer engagement. This collaboration aims to enable more personalized, interactive, and effective buying experiences, reinforcing both platforms’ commitment to driving sales efficiency and customer-centric engagement.
Mediafly's seamless integration capabilities with diverse applications, devices, and platforms, leveraging powerful APIs, strengthen their value proposition. Their connectivity with CRM and CMS systems, along with email, calendar, and training software, ensures a comprehensive user experience. Additionally, their direct sales approach and international presence facilitate personalized customer interactions and valuable product insights.
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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