Meltwater Group Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS TOP 500 Market Report

Meltwater Group Strengths, Domain Expertise, and Key Differentiators

Meltwater differentiates itself in the data analytics landscape through its ability to deliver actionable insights from a broad spectrum of online data sources. With deep domain expertise across industries, the company enables organizations to better understand market dynamics and maintain a competitive edge. Its comprehensive product portfolio includes tools for media monitoring, social media analytics, and predictive insights. Key features such as sentiment analysis and trend forecasting support real-time decision-making, helping clients respond proactively in a rapidly evolving, data-driven environment.

Meltwater Group Recent Developments

Meltwater introduced Fjord Product Release, empowering Public Relations, Communications, and Marketing teams with an intuitive all-in-one product suite. Projects becomes a centralized workspace within the Meltwater product, enabling end-to-end campaign execution from media outreach to post-campaign analysis, and the industry-leading Meltwater Mobile app, available on iOS and Android, which now allows for instant notification and ad-hoc searching and analysis, as well as the ability to access all of the content from saved searches and tags in the desktop application.

Meltwater Group Mergers and Acquisitions (M&A) Activities

In 2023, Marlin Equity Partners and Altor Equity Partners completed the acquisition of Meltwater, a global provider of media intelligence and social analytics, previously listed on the Oslo Stock Exchange. Shareholders received NOK 18.00 in cash, shares, or a combination of both. With new ownership, Meltwater continues to pursue growth in digital and social media monitoring. The company has also acquired Oxford University spin-off DeepReason.ai for $7.3 million and previously purchased Owler in 2021 for $24.5 million and DataSift in 2018, strengthening its capabilities in AI-driven analytics and competitive intelligence.

Meltwater Group Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Meltwater Group applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Meltwater Group and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Meltwater Cloud customers.

Meltwater Group Key Enterprise and Cloud Applications

Meltwater Cloud

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Meltwater Group Direct vs Indirect sales

Meltwater Group Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Meltwater Group Customers

No. of Meltwater Group Customers: 27000

No. of Meltwater Group Enterprise Applications Customers: 27000

No. of Meltwater Group Cloud Customers: 27000

No. of Meltwater Group Cloud Subscribers: 5000000

With over 27,000 companies utilizing Meltwater applications, the platform boasts an impressive array of clientele spanning various industries and regions globally. Notable among Meltwater's customers are industry giants such as Adidas, Barclays Bank, Campbell Soup Company, and Johnson & Johnson, along with numerous others like Ariba, Canon, and Chevron, underscore Meltwater's widespread appeal and effectiveness across diverse sectors.

Moreover, Meltwater's customer base extends across different geographic regions, with organizations like the City of Toronto, Princeton University, leveraging its services worldwide. This broad spectrum of customers highlights Meltwater's versatility and ability to cater to the needs of businesses and institutions across the globe.

Meltwater Group Market Opportunities, M&A and Geo Expansions

Meltwater's recent acquisition by Marlin Equity Partners and Altor Equity Partners marks a pivotal moment for the renowned media intelligence and social listening platform. This strategic move not only solidifies Meltwater's position as a global leader in digital and social media monitoring but also unlocks a myriad of growth opportunities. Meltwater is poised to explore new regions and markets, leveraging cloud infrastructure and cutting-edge technologies.Under the guidance of Marlin and Altor, Meltwater is set to capitalize on these opportunities, driving innovation and delivering unparalleled value to its customers worldwide.

Meltwater Opportunities align perfectly with the company's latest Product Release, which emphasizes capturing market opportunities. The release showcases a comprehensive range of solutions and functionalities, building upon the success of previous releases like Fjord. With a new website that articulates its offerings and the value it brings to Marketing, PR, and Communications teams, Meltwater solidifies its position as a leading provider of intuitive, all-in-one solutions. Product Release underscores Meltwater's dedication to capturing more content and conversations, advancing analytics into actionable insights, and prioritizing simplicity for its users.

Meltwater Group Risks and Challenges

Despite Meltwater's strategic retreat from acquiring competitors like Cision and Vocus UK, the company faces a myriad of internal and external risks that could impede its growth trajectory. By pivoting its focus back to core markets such as new media for corporate communications, Meltwater aims to mitigate some of these risks, particularly in the face of evolving industry dynamics and regulatory challenges. Meltwater must remain vigilant and agile in addressing these risks to ensure long-term success and resilience in the ever-evolving landscape of media intelligence and social listening.

Meltwater Group Ecosystem, Partners, Resellers and SI

The Meltwater Ecosystem has steadily evolved since its inception in 2001, expanding its reach across continents with offices in Europe, North America, Asia/Pacific, Australia, and Africa. As the company's headquarters shifted to San Francisco, its global presence has only grown, now boasting a workforce of 2300 individuals primarily engaged in direct sales. This expansion has facilitated strategic partnerships, exemplified by the collaboration between Meltwater and Dow Jones. By integrating Dow Jones Factiva's premium licensed content into the Meltwater Media Intelligence platform, the partnership underscores the ecosystem's commitment to providing comprehensive and valuable insights to its clientele.

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: