Metadata.io Strengths, Domain Expertise, and Key Differentiators
Metadata is an autonomous demand generation platform designed to streamline and optimize the most critical yet time-consuming marketing tasks, enabling companies to scale their demand generation efforts efficiently. Leveraging machine learning, a proprietary corporate-to-personal identity graph, and automated optimization to revenue KPIs, Metadata accelerates demand generation from target accounts, converting them into customers faster than traditional methods.
Metadata.io Recent Developments
In January 2025, Metadata introduced the Metadata Bid Agent, a cutting-edge feature designed to optimize LinkedIn bidding and maximize ad spend efficiency. By analyzing multiple bids, predicting outcomes for incomplete data, and automatically selecting the most effective bid, the Bid Agent ensures optimal results while maintaining budget control. Tailored to each company's current and historical campaigns, this advanced solution enhances bidding strategies and drives superior performance on LinkedIn.
The company is continuously developing new features to streamline the process and help users achieve their pipeline goals more efficiently.
Metadata.io Mergers and Acquisitions (M&A) Activities
In September 2022, Metadata acquired Reactful to enhance its comprehensive Marketing OS, enabling B2B marketers to dynamically personalize the buyer journey. With advanced website personalization, AI-driven automation, and deeper insights, marketers can optimize campaigns, maximize ROI, and drive more meaningful engagement with prospects. This acquisition represents a significant step in transforming and disrupting B2B marketing strategies.
Metadata.io Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Metadata.io applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Metadata.io and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Metadata customers.
Metadata.io Overview
1174 Technology Dr, Suite 212
San Jose, CA, 95110, United States
1 415 231-2211
https://www.metadata.io/
Ownership: - x
Number of Employees: 190
Functional Markets: CRM,
Key Verticals: Professional Services,
Metadata.io Key Enterprise and Cloud Applications
Metadata
Metadata.io Revenues, $M:
| Type/Year | 2023 | 2024 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Metadata.io Revenue Breakdown By Type, $M:
Metadata.io Enterprise Applications Revenues By Functional Markets, $M:
Metadata.io Enterprise Applications Revenues By Verticals, $M:
Metadata.io Revenues By Region, $M
| Region | % of Total Revenues | 2024 Total Revenues, $M | 2024 Enterprise Applications Revenues, $M | 2024 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Metadata.io Direct vs Indirect sales
| Type | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Metadata.io Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Metadata.io Customers
No. of Metadata.io Customers: 200
No. of Metadata.io Enterprise Applications Customers: 200
No. of Metadata.io Cloud Customers: x
No. of Metadata.io Cloud Subscribers: x
Metadata, whose customer base includes industry leaders such as Zoom, Okta, and ThoughtSpot, expanded significantly during the 2021–2022 period, onboarding over 110 new customers and surpassing 200 customers in total. Notable among these clients are leading companies such as Eightfold.ai, Fivetran, BigID, Pendo, Firstup, Writer, Nitrogen, Fingerprint, Docebo, GoodTime, Maxio, Zendesk Sell, ZongTree, Monte Carlo, Respond Software, and many others.
Metadata.io Market Opportunities, M&A and Geo Expansions
In March 2022, Metadata.io secured $40 million in Series B funding, led by Next47 and Resolute Ventures, with participation from prominent SaaS founders and CEOs. This investment will enable Metadata to pioneer a new software category, accelerate its growth strategy, and enhance its platform capabilities, reinforcing its vision of becoming the first operating system for B2B marketers. The company achieved an impressive 711% year-over-year growth over the past 24 months, demonstrating its rapid expansion and market traction.
Metadata.io Risks and Challenges
Metadata.io faces the challenge of being in the early stages of securing substantial deals with enterprise customers, which may limit its growth potential in the enterprise sector.
Metadata.io Ecosystem, Partners, Resellers and SI
Metadata.ai offers two distinct partner programs: the Agency Partner Program and the Technology Partner Program. These programs foster strategic collaborations with industry leaders such as Refine Labs, PMG, OmniLab, Search Laboratory, Directive, WadiDigital, Mutiny, Qualified, MadKudu, Bombora, Sendoso, and many others. Through these partnerships, Metadata.ai enhances its capabilities, expands its ecosystem, and delivers greater value to its customers.
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
https://www.appsruntheworld.com/About Ushttps://www.appsruntheworld.com/taxonomy
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