Mirakl Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS and CLOUD TOP 500 Market Report

Mirakl Strengths, Domain Expertise, and Key Differentiators

Mirakl is a global SaaS company that enables businesses to revolutionize the way they sell online. Mirakl’s suite of products accelerates profitable, sustainable eCommerce growth through solutions in marketplace, dropship, supplier sourcing ecosystem, supplier catalog management and pay-out, personalization, and retail media.

Mirakl Recent Developments

Mirakl strengthened its leadership in AI with the introduction of Artificial Mirakl Intelligence (AMI) in 2023 across the entire Mirakl suite (Mirakl Platform, Mirakl Catalog Platform, Mirakl Target2Sell and Mirakl Ads), increasing the business value of AI for Mirakl customers

In 2023, Mirakl reinforced the innovation, stability and security in its suite of solutions: Releasing more than 340 new features and enhancements in 2023 across the suite, including major products update such as sponsored product & display in Mirakl Ads, the launch of Mirakl Insights within Mirakl Platform, and the introduction of Mirakl Catalog Platform Mirakl Ads and Mirakl Payout were rolled out to customers for the first time, generating additional revenue streams and critical monetization opportunities for its customers Completion of the Target2Sell integration into Mirakl’s suite of solutions, creating new synergies in particular with Mirakl Ads

Mirakl Mergers and Acquisitions (M&A) Activities

In May 2022, Mirakl made headlines with its acquisition of the AI platform Target2Sell. This strategic move aimed to empower companies leveraging Mirakl marketplaces by enabling them to craft personalized and relevant shopping experiences for their clientele.

Moreover, back in October 13, 2021, Mirakl had announced another significant acquisition, this time of Octobat, a French startup focusing on invoice compliance for enterprises worldwide. This acquisition marked Mirakl's inaugural venture into acquisition activities and was poised to simplify regulatory compliance for Mirakl marketplace operators, particularly as they navigated the complexities of local and global regulations across various geographical regions.

Mirakl Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Mirakl applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Mirakl and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Mirakl Marketplace Platform customers.

Mirakl Key Enterprise and Cloud Applications

Mirakl Marketplace Platform

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Mirakl Direct vs Indirect sales

Mirakl Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Mirakl Customers

No. of Mirakl Customers: 450

No. of Mirakl Enterprise Applications Customers: 450

No. of Mirakl Cloud Customers: 300

No. of Mirakl Cloud Subscribers: x

More than 450 of the world’s most trusted brands across retail and B2B industries choose Mirakl’s suite of connected solutions for its unique combination of technology, expertise and ecosystem.

In 2023, Mirakl has seen dozens of leading global enterprises and fast-growing disruptors join its customer base by implementing marketplace, dropship, personalization, payments, and catalog management powered by Mirakl, including Asos, Baby Bunting, BestSecret, Bloomingdales, Business France, Cencora (formerly AmerisourceBergen), Driven Brands, Freedom Furniture, and UFA. Hundreds of leading global brands also joined Mirakl Connect to sell on Mirakl-powered marketplace and dropship platforms in 2023, including Aubert, Balmain, Burberry, Groupe Beaumanoir, Karcher, Songmics Home, Whirlpool, and Zadig & Voltaire.

Mirakl Market Opportunities, M&A and Geo Expansions

On August 1st, 2023, Mirakl revealed the acquisition of a €100 million Revolving Credit Facility (RCF), facilitated by five prominent global financial institutions. This new funding stream complements Mirakl's already robust cash reserves, which have been bolstered by prudent financial management subsequent to its series D and E fundraisings. The injected capital is earmarked for fueling Mirakl's expansion initiatives, with a specific focus on advancing its technological infrastructure and executing strategic acquisitions.

Mirakl Risks and Challenges

Expanding in the US market will be a challenge.

Mirakl Ecosystem, Partners, Resellers and SI

In a move to enhance its reach and capabilities, Mirakl initiated a significant partnership with Havas Group, heralding the creation of a formidable independent retail media network. This alliance not only fortified Mirakl's position in the market but also facilitated streamlined access for global brands to Mirakl's cutting-edge technology suite.

Furthermore, Mirakl expanded its offerings with the introduction of new connectors via Mirakl Connect. These connectors, such as those for Amazon Multi-Channel Fulfillment, Adobe, and Salesforce Commerce Cloud, provided companies with additional avenues to leverage Mirakl-powered marketplaces and dropship platforms directly from their eCommerce back offices. Such advancements empowered businesses with greater flexibility and efficiency in their sales operations.

In March 2021, Mirak and PunchOut2Go, an agnostic Integration Platform as a Service (iPaaS) that transforms data, interchange between eCommerce and eProcurement technologies partnered to pair PunchOut2Go’s eProcurement and B2B automation with Mirakl’s enterprise marketplace technology. Through the partnership, B2B marketplace operators can incorporate punchout catalog functionality into Mirakl-powered Marketplaces, enabling the seamless integration of eProcurement and enterprise resource planning (ERP) platforms to increase access to B2B digital buyers and improve purchase experiences.

Mirakl Cloud Infrastructure Insights

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• Mirakl Public Cloud and Infrastructure (IaaS)
• Mirakl Platform (PaaS)
• Mirakl Application Delivery
• Mirakl Private Cloud and Data Centers

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: