Mirakl Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS TOP 500 Market Report

Mirakl Strengths, Domain Expertise, and Key Differentiators

Mirakl is a leading global SaaS platform that transforms how businesses sell online, driving sustainable and profitable eCommerce growth. With a comprehensive suite of solutions in marketplace management, dropshipping, supplier sourcing, catalog optimization, and payout, Mirakl enables companies to streamline operations and enhance customer experiences. Additionally, its advanced tools in personalization and retail media empower businesses to optimize their digital strategies, increase engagement, and maximize revenue across diverse online channels.

Mirakl Recent Developments

In April 2024, BILD, Germany’s leading news portal, launched a curated marketplace powered by Mirakl, going live in just 11 weeks thanks to the integration of Mirakl Payout for faster seller onboarding and payment automation. By combining Mirakl solutions, BILD expanded its digital offering with over 30,000 curated products across key categories, tapping into its 38 million monthly users to drive new revenue streams. This launch marks a major step in BILD’s digital transformation, aligning with the trend that marketplaces now account for 51% of Germany’s online purchases and attract nearly a third of consumers weekly.

In 2023, Mirakl advanced its AI leadership by launching Artificial Mirakl Intelligence (AMI) across its entire product ecosystem — including the Mirakl Platform, Mirakl Catalog Platform, Mirakl Target2Sell, and Mirakl Ads — embedding AI-driven insights and automation at every stage. This strategic expansion significantly amplified the business value for Mirakl customers, enabling smarter decision-making, enhanced personalization, and greater marketing performance optimization through data-driven intelligence.

In 2023, Mirakl accelerated its commitment to innovation, security, and platform stability by delivering over 340 new features and upgrades across its solutions. Key highlights included the launch of Mirakl Insights, providing advanced performance analytics within the Mirakl Platform, and major expansions in advertising capabilities with the rollout of sponsored product and display options through Mirakl Ads. The introduction of the Mirakl Catalog Platform, along with the first-time deployment of Mirakl Ads and Mirakl Payout, unlocked powerful new revenue streams and monetization channels for customers. Additionally, the integration of Target2Sell into the Mirakl ecosystem strengthened synergies, especially enhancing targeting and personalization strategies within Mirakl Ads, empowering businesses with deeper insights and more impactful marketing outcomes.

Mirakl Mergers and Acquisitions (M&A) Activities

In December 2024, Mirakl expanded its leadership in retail media and AI for eCommerce by acquiring Adspert, an AdTech innovator specializing in AI-driven ad optimization. This acquisition boosts Mirakl’s ability to help brands and sellers maximize ROAS across multiple marketplaces, while strengthening Mirakl Connect as a unified platform for global channel management, advertising, and growth. By integrating advanced analytics and automation, Mirakl delivers deeper insights, greater transparency, and more efficient campaign performance in the rapidly growing retail media market.

In May 2022, Mirakl strengthened its marketplace capabilities by acquiring the AI platform Target2Sell, enhancing its ability to deliver data-driven, personalized shopping experiences. This strategic acquisition empowers Mirakl-powered businesses to leverage advanced AI technology to optimize product recommendations, improve customer targeting, and drive higher engagement and conversion rates, ultimately enhancing the overall shopping experience for end-users.

Mirakl Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Mirakl applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Mirakl and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Mirakl Marketplace Platform customers.

Mirakl Key Enterprise and Cloud Applications

Mirakl Marketplace Platform

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Mirakl Direct vs Indirect sales

Mirakl Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Mirakl Customers

No. of Mirakl Customers: 450

No. of Mirakl Enterprise Applications Customers: 450

No. of Mirakl Cloud Customers: 450

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In March 2025, Ulta Beauty will launch its Mirakl-powered marketplace to expand its eCommerce offerings, featuring a curated selection of beauty, wellness, and lifestyle products from both established and emerging brands. This new platform will provide a seamless shopping experience, allowing customers to explore a wider range of products while earning rewards, and offer third-party brands greater visibility and growth on Ulta’s trusted platform. The marketplace is part of Ulta Beauty’s strategy to stay ahead in the evolving beauty retail landscape.

In March 2025, Rakuten France integrated Mirakl Ads to enhance its retail media strategy, leveraging AI-driven technology to drive growth for its 10,000 sellers. With retail media spending expected to hit $179.5 billion globally in 2025, this unified platform empowers sellers of all sizes to create high-performing campaigns. The successful proof of concept from mid-2024 showed significant performance gains, including +83% higher ad response rates and +60% better ad inventory fill rates, positioning Rakuten France to optimize its digital advertising and boost customer engagement.

In December 2024, Mathis Home enhanced its eCommerce strategy by integrating Mirakl Ads into Mathis Marketplace, leveraging AI-driven analytics to deliver hyper-personalized shopping experiences and optimize ad spend. This move capitalizes on the growing retail media opportunity, turning underutilized traffic into new revenue streams. Mirakl Ads empowers sellers with data-backed campaigns, boosting visibility and driving sales, while offering self-service capabilities to improve return on ad spend and maximize growth across product categories.

Over 450 of the world’s most trusted brands, spanning retail and B2B industries, leverage Mirakl’s integrated suite of solutions, combining cutting-edge technology, industry expertise, and a robust ecosystem. In 2023, Mirakl saw significant growth, with dozens of leading global enterprises and fast-growing disruptors adopting its marketplace, dropshipping, personalization, payments, and catalog management tools. Notable brands such as Asos, BestSecret, Bloomingdale’s, and Driven Brands expanded their eCommerce strategies using Mirakl’s platform, while hundreds of iconic global names, including Balmain, Burberry, and Whirlpool, joined Mirakl Connect to scale their marketplace and dropshipping operations. This surge reflects Mirakl’s pivotal role in enabling brands to optimize their digital commerce strategies and drive growth in competitive markets.

Mirakl Market Opportunities, M&A and Geo Expansions

In 2025, Mirakl appointed Scott Eckert, former Walmart executive, as CEO of the Americas, positioning the company for significant growth in the eCommerce landscape. Eckert, with over 25 years of leadership experience, will focus on enhancing Mirakl’s marketplace and retail media services while expanding its network of enterprise clients such as Best Buy and Macy’s. Under his leadership, Mirakl aims to drive the adoption of Mirakl Ads as the leading solution for both first-party and third-party assortments, as well as grow the Mirakl Connect platform. His deep expertise in retail innovation and technology will be crucial in accelerating eCommerce expansion, positioning Mirakl as a top choice for brands and sellers looking to scale and optimize their digital sales strategies.

In January 2024, Mirakl and Shopify formed a partnership to drive rapid commerce growth for businesses. This collaboration integrates Shopify’s platform with Mirakl’s AI-powered marketplace solutions, enabling merchants to easily expand by adding third-party sellers and accessing global marketplaces. The seamless integration boosts scalability, reduces technical complexity, and accelerates time to market, offering businesses new revenue opportunities and a wider market reach. This partnership empowers enterprises to grow faster and more efficiently in the digital landscape.

Mirakl Risks and Challenges

Mirakl is a leading eCommerce software provider specializing in marketplace technology and retail media, helping businesses scale and drive growth through AI-powered platforms. However, risks include growing competition, the need for constant innovation, data security challenges, and adapting to changing consumer behaviors and regulations.

Mirakl Ecosystem, Partners, Resellers and SI

In December 2024, Mirakl expanded its reach by making its platform available on AWS Marketplace, providing customers with a simplified way to discover, purchase, and deploy its marketplace and dropship solutions. This collaboration integrates Mirakl’s advanced platform with AWS’s scalable and secure infrastructure, enabling businesses to enhance their eCommerce strategies. Mirakl's solution, trusted by over 450 global enterprises, helps companies optimize their marketplace operations, streamline processes, and drive growth through seamless integration with AWS services. This partnership empowers businesses to deliver personalized, engaging shopping experiences while benefiting from the reliability and security that AWS offers.

In September 2023, Mirakl strengthened its market presence by partnering with Havas Group to establish a powerful independent retail media network, offering global brands seamless access to its advanced eCommerce solutions. This strategic alliance not only solidified Mirakl’s position in the market but also expanded its technological ecosystem, enabling businesses to leverage its suite of cutting-edge tools. Additionally, Mirakl launched new connectors via Mirakl Connect, including integrations with Amazon Multi-Channel Fulfillment, Adobe, and Salesforce Commerce Cloud, allowing companies to optimize their marketplace and dropship operations directly from their eCommerce platforms, enhancing both flexibility and efficiency in their sales processes.

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: