Miro Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS TOP 500 Market Report

Miro Strengths, Domain Expertise, and Key Differentiators

User-friendly platform that supports a wide range of collaborative activities, from brainstorming sessions to complex project planning. The platform's extensive template library, including tools like the Key Strengths Continuum, facilitates team development and self-awareness exercises. Miro's commitment to continuous improvement and user-centric design has solidified its position as a leading solution for remote and hybrid team collaboration.

Miro achieved profitability early in its journey, supported by robust unit economics and natural viral loops within organizations, where collaboration features drive organic adoption and expansion. Its integration marketplace, featuring over 100 app partnerships, enhances enterprise stickiness and provides additional value to clients.

Miro Recent Developments

In 2024, Miro introduced a series of enhancements to its platform, emphasizing AI-driven features and improved collaboration tools. Key updates included the integration of intelligent templates, advanced diagramming capabilities, and seamless video conferencing functionalities. The introduction of features like Talktrack aimed to streamline asynchronous communication, allowing teams to summarize and share board content efficiently. These developments underscore Miro's commitment to facilitating more effective and dynamic remote collaboration experiences.

In 2024, Miro launched Enterprise Guard, a security and compliance enhancement aimed at safeguarding sensitive content across its collaboration platform. This feature elevated the standard for secure visual collaboration, offering advanced controls for content management. That same year, the company expanded its asynchronous communication capabilities with the introduction of Talktrack, following the earlier release of Miro AI. Talktrack enables users to embed contextual video walkthroughs directly within boards, helping guide collaborators through workflows without the constraints of live meetings or unread updates. This innovation is particularly valuable for distributed teams seeking alignment and agility in decision-making and execution.

Miro Mergers and Acquisitions (M&A) Activities

Miro has pursued strategic acquisitions to bolster its platform’s capabilities and market position. In March 2025, Miro acquired Butter, a communication software company, to integrate advanced communication features into its visual collaboration platform, enhancing real-time interactions for distributed teams. Additionally, Miro acquired Uizard, a Copenhagen-based company offering cloud-based solutions for converting design to code, further strengthening its offerings in the design and development space. In 2024, Miro was notably active, completing two acquisitions, including Cardinal and Freehand, the latter acquired from InVision in 2023. These acquisitions, spanning enterprise collaboration and generative AI sectors, reflect Miro’s strategy to integrate complementary technologies and provide a more comprehensive solution for teams driving innovation. By expanding its technological capabilities, Miro aims to maintain its competitive edge in the rapidly evolving collaboration software market.

Miro Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Miro applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Miro and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Miro Collaborative Platform customers.

Miro Key Enterprise and Cloud Applications

Miro Collaborative Platform

Miro Revenues, $M:

Miro Revenue Breakdown By Type, $M:

Miro Enterprise Applications Revenues By Functional Markets, $M:

Miro Enterprise Applications Revenues By Verticals, $M:

Miro Revenues By Region, $M

Miro Direct vs Indirect sales

Miro Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Miro Customers

No. of Miro Customers: 250000

No. of Miro Enterprise Applications Customers: x

No. of Miro Cloud Customers: x

No. of Miro Cloud Subscribers: 90million

Miro’s customer base is diverse and expansive, with over 90 million users across 250,000 organizations, including 99% of Fortune 100 companies. Notable clients include global leaders such as Nike, IKEA, Deloitte, WPP, and Cisco, who leverage Miro for brainstorming, strategy development, and product design. In the automotive sector, Ford Motor Company uses Miro to support collaborative workflows, while leisure and hospitality firms like Entain Group rely on its capabilities for project management. Energy companies such as Petronas and media organizations like ProSiebenSat.1 Media SE utilize Miro to streamline their processes.

Manufacturing firms like Viessmann and educational institutions also form part of Miro’s clientele, highlighting the platform’s versatility across industries like Information Technology, Computer Software, and Higher Education. Miro’s ability to cater to both small and medium-sized businesses (SMBs) and enterprise clients underscores its widespread adoption and adaptability to varied collaboration needs.

Miro Market Opportunities, M&A and Geo Expansions

The introduction of AI-driven tools and new integrations, allows Miro to stay ahead of competitors and attract new users while retaining existing ones. With a strong foothold among Fortune 100 companies and over 90 million users, Miro has significant potential to deepen penetration in enterprise markets and expand into underserved industries and geographies, such as emerging markets. Its product-led growth strategy, leveraging a freemium model to deliver fast time-to-value, presents opportunities to convert free users into paying customers, with data-driven sales outreach targeting product-qualified accounts.

Strategic partnerships and collaborations with technology firms can further enhance Miro’s offerings and reach, as seen in its integration marketplace. Additionally, Miro’s focus on community engagement through Miroverse and events like "Powering Innovation with Miro" can drive user adoption and loyalty, ensuring sustained growth in the dynamic digital collaboration landscape.

Miro Risks and Challenges

Economic uncertainties, such as recessions or reduced corporate budgets, may lead to decreased spending on collaboration software, impacting Miro’s revenue. The collaboration software market is highly competitive, with rivals like Figma and Atlassian introducing advanced features, including AI-driven tools, that could attract users away from Miro. As work environments evolve, Miro must continuously innovate to remain relevant in both remote and hybrid settings, or risk losing market share.

Cybersecurity threats are a significant concern, as any data breach could erode customer trust and lead to regulatory scrutiny, particularly given Miro’s global user base. Compliance with diverse data privacy laws across regions, such as GDPR in Europe, adds complexity and resource demands. Additionally, Miro’s reliance on a freemium model carries the risk of low conversion rates if free users do not upgrade to paid plans. These challenges require Miro to maintain robust security measures, innovate proactively, and optimize its go-to-market strategy to mitigate risks effectively.

Miro Ecosystem, Partners, Resellers and SI

Miro has cultivated a dynamic ecosystem that significantly enhances its platform’s value and market reach. The company has forged strategic technology partnerships with leading firms like Salesforce, enabling seamless integrations that enhance user workflows. Channel partnerships allow other organizations to market and sell Miro’s solutions, expanding its customer base. Miro’s integration marketplace, featuring over 100 apps such as Jira, Slack, and Google Workspace, provides users with the flexibility to connect their preferred tools, making the platform a central hub for collaboration.

The Miroverse community template gallery fosters a collaborative environment where users can create, share, and discover templates, enriching the user experience and driving engagement. Miro’s developer platform further supports this ecosystem by allowing developers to build custom apps, expanding the platform’s accessibility and functionality. This comprehensive ecosystem, combining partnerships, integrations, and community initiatives, ensures that Miro delivers exceptional value to its users and maintains a strong position in the collaboration software market.

In 2023, Miro established strategic partnerships with Indeed and HP to expand its impact across workforce development and digital collaboration. The partnership with Indeed focused on empowering job seekers in a competitive labor market by introducing dynamic resume and cover letter templates within Miroverse, accompanied by career-coach resources and future tools designed to enhance professional readiness. Simultaneously, Miro’s collaboration with HP aimed to drive innovation and streamline collaboration in digital work environments. This initiative provided professionals with robust tools for both synchronous and asynchronous teamwork, supporting a wide range of activities including strategic planning, user-focused product design, and iterative development cycles.

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: