Miro Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS and CLOUD TOP 500 Market Report

Miro Strengths, Domain Expertise, and Key Differentiators

Miro's platform facilitates modern work by enabling seamless communication and collaboration among collocated, distributed, and remote teams. It transcends the limitations of physical location, meeting space, and whiteboards, allowing teams to work together effectively across formats, tools, channels, and time zones.

Miro Recent Developments

In February 2024, Miro introduced Enterprise Guard, enhancing security and compliance features to protect sensitive content. This advancement sets a new standard in visual collaboration, revolutionizing content management on the platform.

In September, following the release of Miro AI, Miro introduced Talktrack, an asynchronous work solution designed to enhance communication on Miro boards. Talktrack enables users to embed videos to provide context and guide collaborators through workflows effectively. This eliminates the need for time-bound meetings or unread messages, empowering distributed teams to align, make decisions, and innovate collaboratively.

In May 2023, Miro introduced Miro AI, a suite of Artificial Intelligence (AI)-powered features designed to enhance common and complex workflows on the platform. These features, available to all enterprise customers and users, leverage large language models and generative AI, including Miro's proprietary in-house models, to streamline processes and workflows, facilitating faster product and service development.

In October 2022, Miro announced the launch of Miro Labs, a product incubation and innovation program aimed at fostering the development of new features and apps to revolutionize collaboration. This initiative empowers employees and community members to create experimental apps that cater to emerging use cases, fostering community engagement and enabling the company to test early-stage ideas with direct customer feedback.

In November 2021, Miro unveiled five new platform features designed to enhance meeting effectiveness, foster diverse learning environments, and support team focus, productivity, and progress.

Since October 2021, the company transitioned into an independent entity, separating from the Engineering Group and now under the ownership of Bain Capital and Neuberger Berman. Paolo Bergamo has been appointed as Chairman and Chief Executive Officer of OverIT.

In October 2020, Miro launched Miro Interactive Meeting and Workshops, a solution merging in-person and remote collaboration to boost meeting productivity. This visually engaging format aims to optimize meeting effectiveness.

Miro Mergers and Acquisitions (M&A) Activities

In November 2023, Miro announced the acquisition of the Freehand app from InVision, strengthening its support for teams driving innovation at scale. Jeff Chow, former Freehand Chief Product Officer and recently promoted InVision CEO, joins Miro as the new Chief Product & Technology Officer (CPTO), along with the core Freehand team. This consolidation of talent in the visual collaboration space aims to enhance product offerings and deliver superior outcomes for customers.

In January 2022, Miro announced the closure of $400M in Series C financing, bringing its total funding to $476M and a post-money valuation of $17.5B. This investment will fuel Miro's mission to empower organizations and enterprises by enhancing creativity, productivity, collaboration, and innovation. As a profitable company, Miro will allocate the capital to product development and initiatives aimed at expanding its visual collaboration platform to more enterprises and furthering its global reach. Investors in the Series C round include ICONIQ Growth, Accel, Atlassian, Dragoneer, GIC, Salesforce Ventures, and TCV.

Miro Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Miro applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Miro and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Miro Collaborative Platform customers.

Miro Key Enterprise and Cloud Applications

Miro Collaborative Platform

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Miro Direct vs Indirect sales

Miro Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Miro Customers

No. of Miro Customers: 21000

No. of Miro Enterprise Applications Customers: x

No. of Miro Cloud Customers: x

No. of Miro Cloud Subscribers: 60million

Miro's clientele includes Upwork, Skyscanner, Instapage, OneEvent, Cisco, Qlik, Solvay, SAP, SapientNitro, Adaptive Path, Atkins, Distilled, and numerous other organizations.

Miro Market Opportunities, M&A and Geo Expansions

In October 2022, Miro appointed Justin Coulombe as Chief Financial Officer to spearhead profitable growth in the company's next scaling phase. With over 15 years of experience, Coulombe has held key financial and planning positions at Momentive Global (formerly SurveyMonkey), Box, Autodesk, and other prominent organizations. His expertise encompasses technology investment banking, public accounting, and leadership roles in public SaaS companies.

In May 2021, Miro expanded globally by establishing offices in Berlin and Munich, Germany. The Berlin office will act as a key product development hub, while the Munich office will cater to the growing enterprise customer base in Germany, Austria, and Switzerland. These new locations are expected to create over 500 jobs within the region's thriving technology market over the next 24 months.

In April 2020, Miro secured $50 million in funding, led by Iconiq Capital with participation from Accel and several individual investors. Notable angel investors included basketball star Steph Curry and Dutch investor Bas Godska, renowned for investments in Eastern Europe.

Miro Risks and Challenges

Overly rapid business expansion may pose challenges in sustainability.

Miro Ecosystem, Partners, Resellers and SI

In 2023, Miro forged partnerships with Indeed and HP. With Indeed, the focus is on enhancing job seekers' capabilities in a competitive market, offering dynamic cover letter and resume templates in Miroverse, along with career-coach guidance and additional tools in the pipeline. Meanwhile, the collaboration with HP aims to accelerate innovation and foster seamless collaboration in digital workspaces. This joint effort equips workers with tools for synchronous and asynchronous collaboration, supporting innovation across critical activities like strategy and planning, customer-centric product design, and iterative product development.

In August 2021, Google Workspace and Miro unveiled a partnership aimed at enhancing team collaboration, whether virtual or in-person. Integrated functionality within Google Workspace and Miro enables seamless ideation and co-creation, both asynchronously and in real time, within Google Meet and across Google Docs, Sheets, and Slides.

Miro Cloud Infrastructure Insights

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Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: