Miva, Inc. Strengths, Domain Expertise, and Key Differentiators
Miva's e-commerce platform is tailored for mid-size and enterprise merchants, offering flexibility, scalability, and a focus on operational efficiency. The Miva 10.01 update introduces features to streamline workflows, improve customer support, and enhance the buying experience. Designed to drive sales and reduce costs, the platform supports seamless integrations and a lower total cost of ownership, positioning Miva as a competitive solution in the e-commerce software market.
Miva, Inc. Recent Developments
In January 2024, Miva introduced the "Quick Order" feature, streamlining bulk purchasing for B2B, automotive, and industrial supply sectors. This enhancement positions Miva to better serve industries that require efficient, high-volume ordering systems.
Miva, Inc. Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Miva, Inc. applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Miva, Inc. and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Miva Merchant, MivaPay, MivaCon, Camp Miva, Miva Connect customers.
Miva, Inc. Overview
11440 West Bernardo Court Suite 273
San Diego, CA, 92127, United States
1 858-490-2570
https://www.miva.com/
Ownership: - x
Number of Employees: 250
Functional Markets: eCommerce,
Key Verticals: Aerospace and Defense, Automotive, Communication, Construction and Real Estate, CPG, Distribution, Life Sciences, Manufacturing, Media, Professional Services, Retail, Transportation,
Miva, Inc. Key Enterprise and Cloud Applications
Miva Merchant, MivaPay, MivaCon, Camp Miva, Miva Connect
Miva, Inc. Revenues, $M:
| Type/Year | 2023 | 2024 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Miva, Inc. Revenue Breakdown By Type, $M:
Miva, Inc. Enterprise Applications Revenues By Functional Markets, $M:
Miva, Inc. Enterprise Applications Revenues By Verticals, $M:
Miva, Inc. Revenues By Region, $M
| Region | % of Total Revenues | 2024 Total Revenues, $M | 2024 Enterprise Applications Revenues, $M | 2024 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Miva, Inc. Direct vs Indirect sales
| Type | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Miva, Inc. Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Miva, Inc. Customers
No. of Miva, Inc. Customers: 25000
No. of Miva, Inc. Enterprise Applications Customers: x
No. of Miva, Inc. Cloud Customers: x
No. of Miva, Inc. Cloud Subscribers: x
Miva serves a diverse customer base encompassing B2B, B2C, and D2C merchants across various industries. The platform is particularly well-suited for businesses with complex operations and high SKU counts, offering unified multi-channel selling capabilities to streamline operations and enhance customer experiences.The majority of Miva’s customers are small to medium-sized businesses, with 76% having fewer than 50 employees and 82% generating less than $50 million in annual revenue . This indicates Miva’s strong presence among independent sellers and mid-market companies seeking scalable and customizable ecommerce solutions.
Miva, Inc. Market Opportunities, M&A and Geo Expansions
In September 2024, Miva announced a partnership with Square, enhancing its payment processing capabilities. This collaboration allows Miva merchants to offer a seamless checkout experience, integrating online and in-store operations, which can attract a broader range of omnichannel retailers.
In June 2023 Miva released version 10.07 of its ecommerce platform. This update introduces a host of features and improvements geared towards enhancing the speed, flexibility, and overall effectiveness of online operations for mid-size and enterprise merchants. Noteworthy enhancements include streamlined web development and staging tools, providing marketers with increased versatility in making website changes seamlessly and safely. The flexibility of Miva's checkout experience has been elevated with new API functions, offering merchants enhanced control over the implementation of checkouts on their websites.
Moreover, the native integration of Google Analytics 4 further equips merchants with powerful insights into web and app traffic data, aligning with the latest advancements from Google. Miva's commitment to supporting streamlined operations and providing advanced revenue-driving features underscores its dedication to delivering a robust e-commerce platform that meets the evolving needs of businesses in the digital landscape. The 10.07 release stands as a testament to Miva's continuous efforts to empower merchants, enhance productivity, and lower the overall cost of running and maintaining online stores.
Miva, Inc. Risks and Challenges
A notable risk for Miva stems from its comparatively limited brand visibility in an e-commerce market dominated by major players like Shopify, Magento, and BigCommerce. Although Miva offers a robust and flexible platform, it competes against companies with significantly larger marketing budgets and stronger global recognition. This disparity can make it harder for Miva to acquire new customers, scale effectively, or appeal to large enterprise clients without increased investment in brand development and outreach.
Miva, Inc. Ecosystem, Partners, Resellers and SI
Miva’s ecosystem is built on strong technology integrations and strategic partnerships with companies like SAP, Oracle, Microsoft, and Salesforce. These collaborations enable Miva to deliver a broad range of tools that help online sellers optimize their e-commerce operations. Its partnership with NetElixir further reflects Miva’s commitment to a connected solutions approach. However, reliance on key partners like Microsoft presents a risk, highlighting the need for continued diversification to reduce potential disruptions.
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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