Mixmax Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS TOP 500 Market Report

Mixmax Strengths, Domain Expertise, and Key Differentiators

Mixmax is a sales engagement platform that helps sales and customer success teams accelerate revenue in every stage of the customer journey. It enables its customers to track emails accurately, set up instant meetings, save time with email templates, schedule email sequences, eliminate data entry, and automate their busy work. By automating repetitive tasks and optimizing daily workflows, Mixmax substantially boosts the productivity of sales representatives, providing them with essential tools to excel in their endeavors. Notably, Mixmax users see a favorable return on investment in less than six months, and the platform can be swiftly integrated and operational in just a single day.

Mixmax Recent Developments

In 2024, Mixmax introduced several major enhancements designed to accelerate sales productivity and improve user experience—many driven by the rise of artificial intelligence. Mixmax launched Round Robin Scheduling to streamline inbound lead routing and internal handoffs. Teams can now share group availability through embedded calendars or links, ensuring balanced meeting distribution and faster engagement. With SMS now available in Sequences, users can enhance outreach strategies by sending timely updates, reminders, and personalized messages—all without leaving the Mixmax platform. AI-driven features help users prioritize outreach based on engagement, monitor buying committees, and keep contact data synchronized through daily Salesforce updates.

Outlook users can now access the full suite of Mixmax tools, including multi-channel sequences, real-time alerts, and Salesforce automation—directly from their inbox. Mixmax enhanced its HubSpot integration, allowing users to import contact lists, automatically sync email activity, and access CRM data without leaving the Mixmax interface. Several new integrations were introduced, including RB2B for lead conversion, Seamless.AI for prospecting, and Zapier for connecting Mixmax with a wide array of tools to automate workflows. Engagement tools like Polls, Surveys, Yes/No questions, and Shared Availability are now offered in Spanish, French, and Brazilian Portuguese to support global audiences. Mixmax added robust AI-powered tools that: Auto-fill sequence content with business info from websites; Generate and refine sequence templates; Automatically pause sequences when contacts are out of the office; Optimize send times across time zones and Craft subject lines that improve open rates. These updates underscore Mixmax’s commitment to empowering sales teams with intelligent, integrated tools built for the modern selling environment.

Mixmax and DocuSign have successfully integrated their platforms, enabling seamless workflows for customer-facing teams, including sales, customer success, and recruiting.

This integration offers key customer benefits, such as creating engaging emails with higher open and response rates, leading to shorter sales cycles.

Moreover, it provides easy installation with no implementation hurdles and an intuitive user interface, delivering immediate value to users. The integration also includes a rules engine to trigger actions and notifications, seamlessly connecting with other essential business applications that teams already rely on.

Mixmax Mergers and Acquisitions (M&A) Activities

​Over the past five years, Mixmax, a sales and communication automation platform, has experienced significant growth and development. In September 2015, Mixmax secured a $1.5 million seed investment from Harrison Metal and Floodgate. In February 2018, the company raised $10.35 million in a Series A funding round led by Creandum, with participation from investors such as SaaStr’s Jason Lemkin, Michael Dearing, Harrison Metal, and Floodgate.

Mixmax Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Mixmax applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Mixmax and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Mixmax Platform customers.

Mixmax Key Enterprise and Cloud Applications

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Mixmax Direct vs Indirect sales

Mixmax Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Mixmax Customers

No. of Mixmax Customers: 10000

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As of May 2024, Mixmax, a sales engagement platform, reported serving over 10,000 unique customers. Mixmax's clientele primarily consists of small to medium-sized businesses, with 53% employing between 50 to 200 people, 35% having fewer than 50 employees, and 11% boasting over 1,000 employees. The platform is widely adopted across various industries, including computer software (19%), internet services (15%), and information technology (13%).

Among Mixmax's clientele are companies and organizations, including Gong.io, Canva, HelpScout, Hiretual, Clum Creative, Trendalytics, Rainforest QA, and numerous others. This roster of clients highlights the platform's capacity to cater to diverse business needs and deliver exceptional value across various industries.

Mixmax Market Opportunities, M&A and Geo Expansions

Mixmax provides tools and advanced analytics crafted to enhance users' outbound electronic communications within Gmail and Google Inbox. Key features include detailed analytics on recipient open and click-through rates, streamlining automated calendar scheduling directly within emails, and user-friendly email templates for heightened efficiency. These robust capabilities empower users to strategically optimize their communication approaches and increase productivity in their daily interactions.

Mixmax has developed a robust ecosystem of integrations and partnerships to enhance sales engagement and productivity. Here's an overview of its key components:​ Salesforce: Mixmax offers a native integration with Salesforce, enabling users to access and update Salesforce records directly from their inbox. This integration allows for automatic logging of emails, meetings, and calls, reducing manual data entry and ensuring real-time synchronization between platforms. ​HubSpot: The HubSpot integration allows users to import contact lists into Mixmax sequences, automatically sync email activities, and access HubSpot data without leaving their inbox. This seamless connection enhances prospecting and team productivity. ​Outlook: Mixmax integrates with Microsoft Outlook, providing features such as embedded calendar scheduling, round-robin meeting distribution, and real-time email tracking. This integration empowers teams to streamline scheduling and improve collaboration directly within Outlook. ​Slack: The Slack integration enables real-time notifications for lead engagement, opportunity stage changes, and stalled deals. By syncing with Salesforce, Mixmax ensures that teams stay updated on critical sales activities. ​

SMS: Mixmax supports SMS messaging within its sequences, allowing users to send quick updates and meeting reminders without leaving the platform. This feature enhances multi-channel communication strategies. ​Seamless.AI: The integration with Seamless.AI provides users with access to accurate lead data, enabling the creation of reliable prospecting lists. Combined with Mixmax's personalized outreach capabilities, this partnership enhances the efficiency of sales campaigns. ​Zapier: Through Zapier, Mixmax connects with over 2,000 applications, including CRMs like Microsoft Dynamics and Zoho CRM. This integration allows users to automate workflows, such as updating CRM records or enrolling contacts in sequences, without the need for coding. Vidyard: Users can embed personalized videos from Vidyard into their Mixmax sequences, boosting engagement rates and providing a more interactive experience for recipients. ​Zoom: Mixmax facilitates seamless scheduling of Zoom meetings by allowing users to create meeting links directly within their emails, streamlining the process of setting up virtual meetings. With a network of 18 partners, including 16 technology partners and 2 channel partners, Mixmax continues to expand its ecosystem to support diverse sales workflows. ​

Mixmax Risks and Challenges

As a major player in a competitive landscape, Mixmax faces the risk of increased competition from other sales engagement platforms that might offer similar integrations and features. Maintaining product differentiation and staying ahead in innovation will be critical to retaining and expanding its customer base.

Mixmax Ecosystem, Partners, Resellers and SI

​Mixmax maintains a partner ecosystem that includes both technology and channel partners. According to Partnerbase, Mixmax has 18 partners: 16 are technology partners, and 2 are channel partners. However, specific details about these channel partners or resellers are not publicly listed.​

Mixmax's ecosystem comprises over 20 integrated partners, offering customers a diverse range of applications to further streamline their workflows with various applications like Box, ClearSlide, Dropbox, Gmail, Google Calendar, Google Maps, Greenhouse, Pipedrive, Salesforce, Slack, Stripe, SurveyMonkey, Zoom, and more, ensuring a centralized view of all communications throughout the sales funnel.

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: