MoEngage Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS TOP 500 Market Report

MoEngage Strengths, Domain Expertise, and Key Differentiators

MoEngage is a comprehensive platform designed to enable insights-led customer engagement. Its core mission is to help businesses analyze customer behavior and engage users through personalized communication across web, mobile, and email channels. The platform offers advanced customer analytics, AI-driven journey orchestration, and personalization features—all accessible through a unified dashboard. MoEngage is primarily used by product managers and growth marketers to deliver tailored experiences throughout key stages of the customer lifecycle, including onboarding, retention, and growth. What sets MoEngage apart is its powerful combination of deep customer insights and intelligent automation, enabling brands to create highly personalized and effective engagement strategies.

MoEngage Recent Developments

In March 2025, MoEngage formed a strategic partnership with 8×8 across the Asia-Pacific (APAC) region, including Southeast Asia and Oceania, to elevate customer engagement. This collaboration integrates 8×8’s powerful CPaaS messaging capabilities with MoEngage’s customer engagement platform, providing businesses with a unified solution for seamless omnichannel communication.

MoEngage Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying MoEngage applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of MoEngage and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Moengage Platform customers.

MoEngage Key Enterprise and Cloud Applications

Moengage Platform

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MoEngage Direct vs Indirect sales

MoEngage Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified MoEngage Customers

No. of MoEngage Customers: 1350

No. of MoEngage Enterprise Applications Customers: 1350

No. of MoEngage Cloud Customers: 1350

No. of MoEngage Cloud Subscribers: x

MoEngage is an insights-driven customer engagement platform trusted by over 1,350 global brands, including McAfee, Flipkart, Domino’s, Nestlé, and Deutsche Telekom. With robust analytics, AI-powered personalization, and cross-channel journey orchestration, MoEngage provides a 360-degree view of your customers to drive meaningful and impactful engagement.

MoEngage Market Opportunities, M&A and Geo Expansions

MoEngage recently strengthened its partner ecosystem through several strategic collaborations. In March 2025, it partnered with PAR Punchh to help QSR and retail brands integrate loyalty insights with cross-channel marketing, enabling hyper-personalized customer engagement. Earlier, in October 2024, MoEngage joined forces with Flourish to help brands optimize their tech stacks for greater impact in a rapidly evolving digital landscape. In the same month, MoEngage also announced a partnership with Synpulse to enhance growth and customer relationships for financial services firms, with Synpulse serving as its global implementation and customer success partner.

MoEngage Risks and Challenges

MoEngage's reliance on external funding poses a financial risk, as the company may face challenges in maintaining operations, accelerating product development, or expanding into new markets without continued investor support. If future funding rounds are delayed, reduced, or unavailable due to market conditions or investor sentiment, MoEngage may be forced to scale back growth initiatives, reduce workforce, or reprioritize its strategic goals, potentially impacting its competitive position and long-term sustainability.

MoEngage Ecosystem, Partners, Resellers and SI

In 2025, MoEngage announced a series of strategic partnerships to strengthen its customer engagement ecosystem. In March, it teamed up with PAR Punchh to help QSR brands deliver data-driven, personalized experiences by integrating loyalty insights with cross-channel automation. In April, MoEngage partnered with Gameball to enhance customer retention for D2C brands through gamification and loyalty solutions, with Gameball joining the MoEngage Catalyst Partner program. Most recently, in May, MoEngage collaborated with Like Reply GmbH to help consumer brands create seamless, personalized engagement across multiple digital channels.

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: