NextRoll Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS TOP 500 Market Report

NextRoll Strengths, Domain Expertise, and Key Differentiators

NextRoll began its journey in 2006 with the launch of AdRoll, a platform focused on retargeting and digital advertising solutions. As the company expanded its offerings to address a broader range of marketing needs, it rebranded in 2019 to NextRoll, Inc., reflecting its evolution into a comprehensive marketing and data technology company. ​

NextRoll operates through three distinct business units:​ -AdRoll: A growth marketing platform tailored for direct-to-consumer (DTC) brands, providing tools for display advertising, social media campaigns, email marketing, and cross-channel measurement to drive customer engagement and revenue growth.​ -RollWorks: An account-based marketing (ABM) platform designed for B2B companies, enabling sales and marketing teams to identify target accounts, engage them across multiple channels, and measure campaign effectiveness. ​ -NextRoll Platform Services: A marketing-technology-as-a-service offering that provides businesses, agencies, and platforms with access to NextRoll's underlying technologies, including audience data and channel integrations, to build and enhance their marketing solutions.

NextRoll Recent Developments

​In April 2025, AdRoll unveiled its Connected TV (CTV) advertising solution, enhancing its comprehensive, multi-channel marketing platform. This addition enables digital marketers and agencies to seamlessly incorporate CTV into their broader advertising strategies, combining the extensive reach of traditional television with the precision of digital marketing. AdRoll's CTV offering supports targeted, non-skippable ads across streaming services, complemented by coordinated campaigns on display, native, video, and mobile channels. This integrated approach facilitates full-funnel marketing efforts, from brand awareness to conversion, ensuring a cohesive and effective customer engagement experience .​

NextRoll Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying NextRoll applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of NextRoll and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified AdRoll Growth Marketing Platform, NextRoll, RollWorks customers.

NextRoll Key Enterprise and Cloud Applications

AdRoll Growth Marketing Platform, NextRoll, RollWorks

NextRoll Revenues, $M:

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NextRoll Revenues By Region, $M

NextRoll Direct vs Indirect sales

NextRoll Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified NextRoll Customers

No. of NextRoll Customers: 140000

No. of NextRoll Enterprise Applications Customers: 140000

No. of NextRoll Cloud Customers: 140000

No. of NextRoll Cloud Subscribers: x

Since its inception in 2006, AdRoll has been trusted by over 140,000 brands, contributing to more than $246 billion in sales annually. Headquartered in San Francisco, AdRoll operates as a division of NextRoll, Inc., and maintains a remote-friendly workforce with offices in key global markets, including New York, Dublin, and Sydney .​

AdRoll's clientele spans a diverse range of industries, including technology, education, retail, and travel. Notable customers include TinderPoint, SSE Airtricity, Selekar Digital Marketing, Obility, Results.com, Zendesk, Obility, TradeGecko, Teamwork.com, Virool, Singlehop, Nitro, Tableau Software, New Relic, Udemy, Michigan State University, Trek, Venture Factory, USA Today, Unity, UBM, O2, Rx Smart Gear, Kiehl's, Alex and Ani, The Garden Gates, Rock Creek, Chubbies, Briliant Earth, ArcticSpas, Vistaprint, OnePiece, Beginning Boutique, Benefit San Francisco, Bustedtees, Visit Myrtle Beach, Preferred Hotels&Resorts, Namu Travel Group, and others.

NextRoll Market Opportunities, M&A and Geo Expansions

​AdRoll is an AI-powered advertising platform that empowers businesses to execute, measure, and optimize multi-channel, full-funnel marketing campaigns. Leveraging advanced machine learning and automation, AdRoll analyzes both real-time and historical data to design and deliver personalized campaigns that enhance customer engagement, drive website traffic, and increase revenue.​

The platform offers a comprehensive suite of tools that support a wide array of advertising channels, including display, native, video, social media, mobile, and Connected TV (CTV). AdRoll's integrated approach enables marketers to create cohesive, cross-channel campaigns that effectively guide customers through every stage of the purchasing journey.

In May 2024, AdRoll partnered with Improvado to launch an enhanced Cross-Channel Attribution dashboard. This tool enables marketers to centralize metrics from various platforms, including e-commerce stores, CRMs, Google Analytics, and advertising channels. By consolidating data into a unified view, businesses can gain comprehensive insights into their marketing performance, facilitating better budgeting decisions and maximizing return on investment.​

NextRoll Risks and Challenges

AdRoll's commitment to mobile integration and leveraging sophisticated analytics will be the key to success in a multi-device, data-driven environment.

NextRoll Ecosystem, Partners, Resellers and SI

AdRoll collaborates with different advertising platforms and inventory partners to extend its reach and deliver targeted advertising solutions. Key partners include:​ Facebook Exchange, Google, OpenX Market, Right Media, Appnexus, 3DCart, Miva Merchant, Volusion, Shopify, Designpax, Canned Banners, Shipwire, 20DollarBanners, and others.

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: