Odoo Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS TOP 500 Market Report

Odoo Strengths, Domain Expertise, and Key Differentiators

Odoo's core strength lies in its comprehensive yet modular application suite that spans the entire business value chain. With 70+ official apps and an ecosystem of 57,000+ third-party applications, Odoo provides unmatched coverage for business processes ranging from CRM and manufacturing to HR and accounting. The platform's open-source foundation fosters continuous innovation while keeping implementation costs competitive compared to proprietary alternatives.

The integration of Gen AI capabilities represents a significant differentiator, enabling predictive analytics, intelligent automation, and enhanced decision support across business functions. Odoo has strategically embedded machine learning algorithms into key workflows, creating self-optimizing systems that improve with usage. Technical architecture decisions such as cloud-native design and API-first development enable seamless integration with existing enterprise systems.

Odoo 18's recent enhancements, including simplified URLs, multi-company management improvements, and an enhanced Project Top Bar, demonstrate the platform's commitment to user experience refinement. The manufacturing module now provides comprehensive product visibility throughout production processes, addressing complex operational challenges with elegant solutions that require minimal configuration.

Odoo Recent Developments

Odoo continues its impressive trajectory with sustained annual growth of 40% and is projected to exceed €650 million in billings within the next 12 months, targeting €1 billion by 2027. The company's exponential growth comes alongside significant product innovation with the October 2024 release of Odoo 18, featuring enhanced mobile experiences and intelligent workflow management capabilities.

In March 2024, Odoo launched specialized payroll services for Hong Kong, demonstrating its commitment to localized solutions.

Odoo Mergers and Acquisitions (M&A) Activities

November 2024 marked a pivotal moment with Odoo securing a substantial €500 million investment led by CapitalG (Alphabet's growth fund) and Sequoia Capital, with participation from BlackRock, Mubadala Investment Company, HarbourVest Partners, AVP, and Alkeon. This transaction elevated Odoo's valuation to an impressive €5 billion, highlighting strong investor confidence despite broader market uncertainties.

Odoo Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Odoo applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Odoo and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Odoo CRM, Odoo Accounting, Odoo HR, Odoo Project, Odoo Sales, Odoo Events, Odoo Marketing, customers.

Odoo Key Enterprise and Cloud Applications

Odoo CRM, Odoo Accounting, Odoo HR, Odoo Project, Odoo Sales, Odoo Events, Odoo Marketing,

Odoo Revenues, $M:

Odoo Revenue Breakdown By Type, $M:

Odoo Enterprise Applications Revenues By Functional Markets, $M:

Odoo Enterprise Applications Revenues By Verticals, $M:

Odoo Revenues By Region, $M

Odoo Direct vs Indirect sales

Odoo Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Odoo Customers

No. of Odoo Customers: 50000

No. of Odoo Enterprise Applications Customers: x

No. of Odoo Cloud Customers: x

No. of Odoo Cloud Subscribers: 15million

Odoo's global customer base exceeds 15 million users, with remarkable acquisition velocity of 7,000 new clients monthly. This diverse customer portfolio spans from single-user startups to enterprise deployments with 300,000+ users, demonstrating unusual platform elasticity across business segments. Geographic distribution covers 175 countries through both direct presence and channel partners.

Regional adoption patterns reveal particularly strong growth in Southeast Asia, where industry-specific solutions like the Shopee Connector (released February 2025) have accelerated market penetration. The platform's 6 million APAC users benefit from tailored localizations that address specific regulatory and business process requirements. Odoo's approach to regional market development, exemplified by specialized solutions like Hong Kong payroll services, has proven effective in overcoming adoption barriers.

Odoo Market Opportunities, M&A and Geo Expansions

The global ERP market's projected growth to $78.4 billion by 2026 presents substantial expansion opportunities for Odoo. Cloud-first implementations increasingly dominate new deployments, aligning perfectly with Odoo's architecture and delivery model. Vertical market penetration strategies, particularly in regulated industries seeking cloud transformation, represent significant untapped potential.

Integration of IoT capabilities presents a compelling growth avenue, enabling real-time operational monitoring and predictive maintenance workflows. Early implementations demonstrate substantial efficiency improvements in manufacturing and supply chain processes. The expansion of Odoo's cloud presence through strategic partnerships with providers like Google Cloud enhances regional accessibility and performance while enabling advanced analytics capabilities.

Geographic expansion efforts in the Middle East and Asia position Odoo to capitalize on rapidly growing regional demand for integrated business applications. The strategic partnership with Deloitte Belgium opens doors to enterprise-scale implementations and digital transformation initiatives across Europe and beyond. As organizations increasingly seek unified platforms rather than point solutions, Odoo's comprehensive application suite presents a compelling alternative to fragmented software landscapes.

Odoo Risks and Challenges

Rapid growth introduces organizational risks around maintaining product quality, customer support responsiveness, and implementation consistency across geographies. Keeping pace with emerging technologies like quantum computing and advanced Gen AI capabilities requires significant ongoing R&D investment. The shift from perpetual licensing to subscription-based models may create revenue recognition challenges during transitional periods.

Odoo Ecosystem, Partners, Resellers and SI

Odoo's go-to-market approach blends direct engagement with an extensive partner ecosystem comprising 7,500 implementation partners worldwide. This hybrid model enables both high-touch enterprise engagements and efficient small business deployments through specialized channels. Regional presence through 15 subsidiaries provides localization expertise and regulatory compliance capabilities.

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: