Olo Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS TOP 500 Market Report

Olo Strengths, Domain Expertise, and Key Differentiators

In 2024, Olo Inc. saw a 24% year-over-year revenue increase, reaching $71.9 million, with platform revenue at $71 million. The company served over 700 restaurant brands across 85,000 locations, benefiting from its open SaaS architecture and integration capabilities. Olo expanded its Olo Pay solution to include card-present payment processing and maintained a net revenue retention rate above 120% for four consecutive quarters. Financially, Olo held $391.9 million in cash and investments as of September 30, 2024, supporting continued innovation and growth.

Olo stands out in the digital ordering and delivery industry due to several key strengths: Technological Innovation: Olo's advanced digital ordering platform reflects its commitment to cutting-edge technology. Strategic Partnerships: Strong collaborations with various restaurants enhance Olo's market presence. Customer-Centric Focus: Olo prioritizes customer satisfaction with user-friendly interfaces and a commitment to enhancing the overall dining experience. Comprehensive Solutions: Offering a range of applications, Olo serves as a one-stop solution provider for restaurants, covering digital ordering, payment processing, and customer engagement. Adaptability: Olo demonstrates adaptability to market trends, as seen in strategic acquisitions like Wisely, ensuring continued relevance in a dynamic industry.

Olo Recent Developments

Olo has introduced new features to enhance restaurant operations and guest experiences. Smart Cross-Sells uses AI to suggest personalized menu items, while Borderless Expansion enables seamless, passwordless guest checkouts. Pay at Table improvements allow for split checks and guest feedback surveys, increasing efficiency. OrderReady AI optimizes order timing using machine learning, and Olo Connect integrates technology partners for streamlined restaurant management. These updates focus on improving convenience, engagement, and operational efficiency.

Olo Mergers and Acquisitions (M&A) Activities

In February 2022, Olo acquired Omnivore, a platform enabling restaurants to seamlessly integrate various technologies into their point of sale. This strategic move, revealed during Olo's fourth-quarter earnings call, marks Olo's first acquisition since going public. The integration of Omnivore's smart connectivity platform, featuring the Omnivore Connect API, is expected to enhance Olo's technology partnerships by 50%, reaching over 300 partners. Olo aims to unify digital operations for restaurants, catering to both digital and in-person dining experiences.

Olo Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Olo applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Olo and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Olo Platform customers.

Olo Key Enterprise and Cloud Applications

Olo Platform

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Olo Direct vs Indirect sales

Olo Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Olo Customers

No. of Olo Customers: 700

No. of Olo Enterprise Applications Customers: 700

No. of Olo Cloud Customers: 700

No. of Olo Cloud Subscribers: 85 Million

As of September 30, 2024, Olo Inc. served over 700 restaurant brands, including approximately 85,000 active locations. Notable clients include WaBa Grill, CKE Restaurants (Carl's Jr. and Hardee's), Another Broken Egg Cafe, P.F. Chang's, and Kwik Trip. These partnerships showcase Olo's broad reach and its role in supporting digital ordering and guest engagement across diverse restaurant sectors.

Olo Market Opportunities, M&A and Geo Expansions

In 2024, Olo expanded into new domestic and international markets while integrating emerging technologies like AI, machine learning, and blockchain to enhance its platform. The company also focused on forming strategic partnerships to broaden its service offerings and attract new customer segments. Additionally, Olo considered diversifying its services for different restaurant segments and promoting sustainability initiatives to meet growing consumer demand for eco-friendly solutions.

Olo Risks and Challenges

Olo can face risks related to macroeconomic conditions, including inflation and market uncertainty, which could affect consumer spending. The company also navigated challenges in customer acquisition and retention, as well as intense competition from existing and new players. Additionally, Olo needed to ensure continuous product innovation, compliance with data privacy regulations, and robust cybersecurity measures to maintain its market position and avoid operational disruptions.

Olo Ecosystem, Partners, Resellers and SI

In 2024, Olo expanded its ecosystem by partnering with over 400 technology providers, offering seamless integrations for restaurant brands. A key development was the partnership with Sparkfly to integrate loyalty and offer management solutions with Olo's Engage platform, enhancing guest engagement and retention. Olo also broadened its point-of-sale integrations with NCR Voyix and Qu, incorporating non-digital transaction data into its Engage Guest Data Platform. The company introduced new features like Smart Cross-Sells, an AI-powered item suggestion tool, and Marketing Attribution Reporting to track campaign effectiveness. These enhancements strengthen Olo’s ecosystem and its ability to deliver personalized guest experiences.

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: