Olo Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS and CLOUD TOP 500 Market Report

Olo Strengths, Domain Expertise, and Key Differentiators

Olo stands out in the digital ordering and delivery industry due to several key strengths: Technological Innovation: Olo's advanced digital ordering platform reflects its commitment to cutting-edge technology. Strategic Partnerships: Strong collaborations with various restaurants enhance Olo's market presence. Customer-Centric Focus: Olo prioritizes customer satisfaction with user-friendly interfaces and a commitment to enhancing the overall dining experience. Comprehensive Solutions: Offering a range of applications, Olo serves as a one-stop solution provider for restaurants, covering digital ordering, payment processing, and customer engagement. Adaptability: Olo demonstrates adaptability to market trends, as seen in strategic acquisitions like Wisely, ensuring continued relevance in a dynamic industry.

Olo Recent Developments

Olo player in restaurant SaaS solutions, recently introduced ten enhancements across its Order, Pay, and Engage product suites. Notably, the expansion of Olo Pay now enables card-present payment processing for in-store orders through self-service kiosks, a partnership with Bite facilitating this advancement. Noah Glass, Olo's CEO, highlighted these innovations as crucial in driving the industry's digital evolution, emphasizing the team's dedication. This move addresses labor challenges, streamlining payment processes and offering unified guest data profiles for informed business decisions. Olo continues to lead the race for 100% digital operations in the restaurant industry.

Olo Mergers and Acquisitions (M&A) Activities

In February 2022, Olo acquired Omnivore, a platform enabling restaurants to seamlessly integrate various technologies into their point of sale. This strategic move, revealed during Olo's fourth-quarter earnings call, marks Olo's first acquisition since going public. The integration of Omnivore's smart connectivity platform, featuring the Omnivore Connect API, is expected to enhance Olo's technology partnerships by 50%, reaching over 300 partners. Olo aims to unify digital operations for restaurants, catering to both digital and in-person dining experiences.

Furthermore, in 2021, Olo expanded its portfolio by acquiring Wisely, a platform specializing in customer intelligence and engagement. This strategic move aims to empower restaurant brands in personalizing the guest experience to maximize customer lifetime value. Olo's dedication to its restaurant brands is underscored by this acquisition, as it enhances the company's innovative solutions. The integration of Wisely's suite of customer intelligence products into Olo's platform allows restaurant brands to derive actionable insights from their data more efficiently, leading to a deeper understanding of their guests. This heightened understanding, in turn, improves overall service quality and drives customer lifetime value through more effective acquisition, retention, frequency, and spending initiatives. The acquisition positions Olo to offer a broader range of solutions, enabling each unique restaurant brand to tailor their optimal technology stack from an expanded array of offerings.

Concurrently, Olo has bolstered its in-house capabilities with the launch of Olo Rails Performance Tools, providing valuable insights into digital performance and contributing to robust Q2 2021 earnings, showcasing a 48% increase in total revenue to approximately $36 million and a 53% rise in platform revenue to $34.5 million year-over-year.

Olo Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Olo applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Olo and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Olo Platform customers.

Olo Key Enterprise and Cloud Applications

Olo Platform

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Olo Direct vs Indirect sales

Olo Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Olo Customers

No. of Olo Customers: 600

No. of Olo Enterprise Applications Customers: 600

No. of Olo Cloud Customers: 600

No. of Olo Cloud Subscribers: 85 Million

Olo boasts a portfolio of 600+ brands and serves a vast customer base of over 85 million guests. These patrons engage with the Olo platform to carry out transactions, resulting in an impressive daily average of over 2 million processed orders. Notable clients utilizing Olo's services include Dave's Hot Chicken, Fazoli's, Golden Southern Chicken Corporation, Maggiano's Little Italy, Mellow Mushroom, Noodles and Company, O'Charley's, Peet's Coffee, Pollo Tropical Orlando, Ruby Tuesday, The Halal Guys, and many more.

Olo Market Opportunities, M&A and Geo Expansions

Olo is poised for key opportunities in the digital ordering and delivery sector: Market Expansion: Seizing the growing trend of online food ordering to expand its reach and onboard more restaurants. Technological Innovation: Capitalizing on emerging technologies like AI and machine learning to enhance platform capabilities. Strategic Partnerships: Forming additional partnerships with restaurant chains to diversify offerings and strengthen its industry position. Global Reach: Exploring international markets for expansion and meeting the global demand for digital ordering solutions. Customer Engagement: Refining tools, loyalty programs, and personalized marketing to deepen customer connections and drive increased platform usage. Olo Inc. is well-positioned to capitalize on these opportunities, solidifying its leadership in the dynamic digital ordering landscape.

Olo Risks and Challenges

Olo faces inherent risks in the digital ordering and delivery sector: Market Competition: Intense industry competition may impact Olo's market position and pricing strategies. Technology Vulnerabilities: Cyber threats or system failures could compromise customer data, posing risks to Olo's reputation. Regulatory Challenges: Evolving regulations in food delivery may pose compliance challenges, affecting Olo's operations. Dependence on Partnerships: Reliance on restaurant and third-party delivery partnerships exposes Olo to potential disruptions. Consumer Behavior Shifts: Rapid changes in consumer preferences could impact Olo's growth and revenue. Proactive strategies are essential for Olo to navigate these risks effectively.

Olo Ecosystem, Partners, Resellers and SI

Olo operates in a dynamic ecosystem within the digital ordering and delivery realm, featuring: Digital Ordering Platform: The central hub for efficient online orders. Restaurant Partnerships: A diverse network providing customers with varied dining choices. Delivery Integration: Seamless integration with third-party delivery services for added convenience. Technological Backbone: Robust infrastructure ensuring secure and reliable transactions. Customer Engagement: Incorporation of loyalty programs and personalized marketing to enhance user connections. Data Analytics: Utilization of data insights to optimize offerings and marketing strategies. Olo's interconnected ecosystem aims to deliver a user-friendly experience, solidifying its position in the digital ordering landscape.

Olo Cloud Infrastructure Insights

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Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: