ON24 Strengths, Domain Expertise, and Key Differentiators
ON24 serves as a webinar marketing platform catering to demand generation, lead qualification, and customer engagement needs. Through its cloud-based infrastructure, businesses of any scale can host captivating live and on-demand webinars. Equipped with top-tier analytics compatible with major marketing automation and CRM systems, ON24 empowers marketers to refine demand generation strategies, streamline lead qualification processes, and expedite sales pipeline progression.
ON24 Recent Developments
In November 2021, ON24 integrated with HubSpot, enabling sales and marketing teams to access unified engagement insights across digital and in-person channels for more personalized customer interactions.
In October 2021, ON24 launched key platform enhancements, including an upgraded Webcast Elite, a video-first virtual event solution Go Live, and improved engagement tracking—boosting audience interaction and data-driven marketing.
Earlier, in April 2020, ON24 launched the Center for Marketing Transformation, led by former Forrester analyst Cheri Keith, to help over 2,000 customers develop resilient revenue marketing strategies.
ON24 Mergers and Acquisitions (M&A) Activities
In April 2022, ON24 unveiled its acquisition of VIBBIO, a cloud-based video software company. VIBBIO specializes in simplifying the creation and editing of professional videos, requiring no prior experience. By integrating VIBBIO's technology into the ON24 Platform, every salesperson and marketer will gain the ability to craft video content that fosters increased engagement, generates valuable first-party data, and facilitates personalized interactions.
ON24 Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying ON24 applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of ON24 and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified ON24 Virtual Environments, ON24 Intelligence, ON24 Content Gateway, ON24 Engagement Hub, ON24 Connect, ON24 Target customers.
ON24 Overview
50 Beale Street 8th Floor
San Francisco, CA, 94105, United States
1 415-369-8000
https://www.on24.com/
Ownership: - NYSE: ONTF
Number of Employees: 437
Functional Markets: Collaboration,
Key Verticals: Aerospace and Defense, Automotive, Banking and Financial Services, Communication, Construction and Real Estate, CPG, Healthcare, Insurance, Leisure and Hospitality, Life Sciences, Manufacturing, Media, Professional Services, Retail,
ON24 Key Enterprise and Cloud Applications
ON24 Virtual Environments, ON24 Intelligence, ON24 Content Gateway, ON24 Engagement Hub, ON24 Connect, ON24 Target
ON24 Revenues, $M:
| Type/Year | 2023 | 2024 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
ON24 Revenue Breakdown By Type, $M:
ON24 Enterprise Applications Revenues By Functional Markets, $M:
ON24 Enterprise Applications Revenues By Verticals, $M:
ON24 Revenues By Region, $M
| Region | % of Total Revenues | 2024 Total Revenues, $M | 2024 Enterprise Applications Revenues, $M | 2024 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
ON24 Direct vs Indirect sales
| Type | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
ON24 Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified ON24 Customers
No. of ON24 Customers: 2122
No. of ON24 Enterprise Applications Customers: 2122
No. of ON24 Cloud Customers: 2122
No. of ON24 Cloud Subscribers: x
ON24's clientele comprises a broad spectrum of businesses, ranging from rapidly expanding startups to well-established Fortune 100 corporations, operating across various industries where B2B sales and marketing play pivotal roles. Key sectors served include technology, financial services, healthcare, industrial and manufacturing, and professional services, among others. With over 2000 companies and organizations relying on ON24's services, notable clients include IBM, CA Technologies, Merck, JPMorgan Chase, Deloitte, Credit Suisse, SAP, Appian, Cloudera, Forescout, MuleSoft, Okta, SendGrid, Tintri, Cylance, DocuSign, ProCore Technologies, Snowflake, Workfront, and many more.
ON24 Market Opportunities, M&A and Geo Expansions
In early 2021, ON24 transitioned into a publicly traded company listed on the New York Stock Exchange under the ticker symbol "ONTF." The initial public offering (IPO) raised approximately $428 million. The company's growth trajectory has been markedly accelerated by the effects of the Covid-19 pandemic. In the first nine months of 2020, revenues surged by 59% to reach $103.7 million, accompanied by a profit of $11 million.
In October 2021, ON24 announced the launch of the ON24 Digital Experience Platform in Japan, marking a significant step in the company's commitment to expanding its presence in the Asia-Pacific region. This move reflects ON24's dedication to scaling operations and catering to the growing customer base in the area. By introducing Japanese language support initially in ON24 Webcast Elite, ON24 is extending the global reach of its platform and services. This expansion provides local and multinational corporations with a comprehensive solution for digital engagement and access to valuable audience insights, enabling them to create more meaningful customer experiences in Japan.
ON24 Risks and Challenges
During both the 2019 and 2020 financial years, the top ten largest customers collectively contributed 22% of the Group's total revenue.
ON24 Ecosystem, Partners, Resellers and SI
Via their network of third-party integrations, customers can effortlessly merge their primary engagement data with various business systems, primarily focusing on marketing automation, CRM, and BI platforms. These integrations include connections with Adobe Marketo Engage, Oracle Marketing Cloud (Eloqua), and Salesforce Marketing Cloud (Pardot).
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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