Ontraport Strengths, Domain Expertise, and Key Differentiators
Ontraport differentiates itself through several key strengths. Its comprehensive business and marketing automation platform is specifically designed to meet the needs of entrepreneurs and small businesses. Offering a robust suite of features—including CRM, automation, payments, sales pipeline management, web applications, tracking, email and SMS marketing, landing pages, and membership sites—Ontraport enhances operational efficiency and drives revenue growth. Additionally, its advanced AI and machine learning capabilities enable businesses to harness data-driven insights for strategic decision-making and personalized customer experiences, further solidifying its competitive advantage.
Ontraport Recent Developments
In October 2024, Ontraport released the news about the deployment of multi-currency payment support within a single account. This new feature allows users to create order forms in various currencies and select a preferred currency when recording manual transactions. By ensuring full transparency in product pricing, businesses can streamline transactions and enhance their ability to close deals with clients across the globe.
In March 2024, Ontraport has revealed its latest innovation, the AI Assistant—a powerful automation tool designed to streamline business operations. By integrating AI with Ontraport’s automation, users can enhance efficiency across sales, marketing, product development, operations, and more. The AI Assistant can be added to any automation, executing tasks such as sales follow-ups, personalized customer interactions, and content creation with ease.
Ontraport Mergers and Acquisitions (M&A) Activities
In November 2023, Boathouse Capital completed a growth investment in Ontraport, a prominent provider of CRM and marketing automation software for small and medium-sized businesses. This investment, made in partnership with Ontraport’s co-founder and CEO, Landon Ray, will provide the necessary capital to support the company's expansion in sales and product development initiatives.
In September 2020, Ontraport secured a significant debt investment from Accel-KKR Credit Partners, a prominent technology-focused investment firm. This funding injection further solidifies Ontraport's position in the market and supports its growth initiatives. The investment will be utilized to catalyze expansion plans and capture a larger market share.
Ontraport Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Ontraport applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Ontraport and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Ontraport Sales Automation customers.
Ontraport Overview
2040 Alameda Padre Serra Suite 200
Santa Barbara, CA, 93103, United States
1 855-668-7276
https://www.ontraport.com/
Ownership: - Boathouse Capital, Accel-KKR Credit Partners
Number of Employees: 120
Functional Markets: Content Management, CRM, ERP Financial,
Key Verticals: Banking and Financial Services, Construction and Real Estate, CPG, Distribution, Education, Leisure and Hospitality, Manufacturing, Media, Non Profit, Professional Services, Retail,
Ontraport Key Enterprise and Cloud Applications
Ontraport Sales Automation
Ontraport Revenues, $M:
| Type/Year | 2023 | 2024 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Ontraport Revenue Breakdown By Type, $M:
Ontraport Enterprise Applications Revenues By Functional Markets, $M:
Ontraport Enterprise Applications Revenues By Verticals, $M:
Ontraport Revenues By Region, $M
| Region | % of Total Revenues | 2024 Total Revenues, $M | 2024 Enterprise Applications Revenues, $M | 2024 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Ontraport Direct vs Indirect sales
| Type | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Ontraport Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Ontraport Customers
No. of Ontraport Customers: 5000
No. of Ontraport Enterprise Applications Customers: 5000
No. of Ontraport Cloud Customers: 5000
No. of Ontraport Cloud Subscribers: x
Ontraport serves a diverse global customer base, supporting over 5,000 clients across more than 60 countries. Its clientele spans multiple industries, including coaching and speaking, publishing, consumer services, and professional services. Notable customers include ActionCOACH, Akumin, Arete Executive, Bloom Farms, BodySite.com, Britex Cleaning Solutions, Cellular Medicine Association, CrossLead, Eternity Bible College, and Freedom Heating & Cooling. These successful partnerships underscore the value Ontraport delivers to businesses across various sectors.
Ontraport Market Opportunities, M&A and Geo Expansions
The investment from Boathouse Capital, enables Ontraport to enhance its CRM and marketing automation solutions through new features, technology advancements, and continuous innovation, ensuring its competitiveness in a rapidly evolving industry. Additionally, the funding supports the expansion of Ontraport’s sales and marketing initiatives, allowing the company to reach a broader audience and strengthen its market position.
Ontraport Risks and Challenges
Ontraport faces key challenges, including staying at the forefront of technological advancements, attracting and retaining top talent, and executing its go-to-market strategies effectively. Additionally, external risks such as market saturation, disruptive emerging technologies, and evolving regulatory requirements present ongoing considerations. To sustain its competitive edge, Ontraport must remain agile and adaptive in response to these dynamic industry shifts.
Ontraport Ecosystem, Partners, Resellers and SI
Ontraport’s competitive advantage lies in its robust integration ecosystem, enabling seamless connectivity with a diverse range of systems and technologies. Through strategic partnerships with industry leaders such as QuickBooks, Xero, JotForm, Zoom, Shopify, PlusThis, Zapier, Acuity Scheduling, Calendly, CallHippo, Freshdesk, Zendesk, AccessAlly, LearnDash, LifterLMS, Sensei, and more, Ontraport enhances its platform’s versatility and user experience. These collaborations not only extend Ontraport’s market reach but also leverage the network effects of system integrators and value-added resellers, further strengthening its position in the industry.
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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