Optiva Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS TOP 500 Market Report

Optiva Strengths, Domain Expertise, and Key Differentiators

Optiva's robust portfolio of cloud-native monetization and business support systems (BSS) positions it as a strategic enabler for communication service providers (CSPs) globally. Its portfolio includes battle-proven digital solutions for 5G end-to-end BSS, charging, IoT, B2B, MVNO/Es and eSIM for complete telecom monetization needs. Optiva serves diverse market segments—ranging from consumer and enterprise to wholesale and IoT and from greenfield MVNOs to the world's largest telecoms, demonstrating Optiva’s flexibility and scalability. The company's advanced rating, charging, and billing solutions allow CSPs to rapidly deploy innovative pricing models and targeted marketing initiatives. Furthermore, Optiva's complementary offerings, including payment solutions, policy control, and self-service applications, create a comprehensive ecosystem that enhances customer engagement, operational efficiency, and revenue optimization, underscoring its strength in driving next-generation telecom transformation. It is a pioneer in cloud adoption and an award-winning leader in GenAI-enabled and agentic AI BSS.

Optiva Recent Developments

Optiva launched agentic AI for telecom BSS, powered by Google’s Gemini models, in 2025. Its award-winning BSS platform now seamlessly incorporates virtual generative AI agents, empowering telcos with operational efficiency, reduced costs and an enhanced customer experience.

Optiva BSS Platform was enhanced in 2024 to leverage generative AI and full integration with Google Cloud’s BigQuery and Analytics capabilities, offering AI-enabled real-time BSS to power deep learning and real-time market data for hyper-personalized pricing and bundling and accelerated time-to-market.

Optiva MVNO Hubs, offering BSS as a service, was launched in 2023. The multi-tenant solution as a SaaS product is available on Google Cloud across various regions globally, and has been recently expanded to now include the Americas, UK and Nigeria.

Optiva Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Optiva applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Optiva and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Optiva BSS Platform, Optiva Charging Engine customers.

Optiva Key Enterprise and Cloud Applications

Optiva BSS Platform, Optiva Charging Engine

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Optiva Direct vs Indirect sales

Optiva Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Optiva Customers

No. of Optiva Customers: 50

No. of Optiva Enterprise Applications Customers: 50

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No. of Optiva Cloud Subscribers: x

Optiva serves 50+ operators across 34 countries, including global network operators and collectively representing more than 250 million subscribers. Some of its customers are BT, Vodafone, Vodacom, A1, lifecell, Turkcell, Telus, Telcel, Tele2, 1GLOBAL (Truphone).

Optiva Market Opportunities, M&A and Geo Expansions

Optiva offers a range of opportunities to accelerate revenue and drive growth, including leveraging the MVNE/O market with multi-tenant Optiva MVNO Hubs hosted on Google Cloud. For B2B monetization, it provides Optiva Partner Monetization solutions. Additionally, Optiva's agentic AI ecosystem, powered by Google’s Gemini models, offers AI agents such as Amica for customer care, Kairos for operations management, and Sophos for hyper-personalized sales, enabling faster resolutions, optimized efficiency, and increased customer engagement. Optiva's offerings also include the Optiva BSS Platform for end-to-end digital BSS transformation and Optiva Charging Engine for charging cloudification, designed for 5G charging, IoT, and API monetization.

Optiva Risks and Challenges

The market for the company's products is characterized by intense competition, rapid evolution, and susceptibility to technological changes. Various companies worldwide have emerged as competitors in the monetization domain within the BSS software market. These competitors include providers of BSS-oriented software and services, network infrastructure providers, and independent software vendors. Also, the Company has experienced, and expects to continue to experience, intense competition from a number of companies. The Company competes principally with multi-national vendors such as Amdocs, Ericsson, Oracle, Huawei, NetCracker and CSGi.

Optiva Ecosystem, Partners, Resellers and SI

In 2025, Optiva is deepening its strategic partnership with BT Group, the UK's leading telecommunications provider. By deploying Optiva’s advanced cloud-native Application Server and Charging Engine, BT is modernizing its B2B and B2B2X service offerings, significantly enhancing network convergence and 5G penetration. The collaboration leverages Optiva’s open-architecture platform and Open API framework to facilitate rapid service creation, integration, and autonomous operations—core enablers for next-generation enterprise applications.

Optiva partners include Google Cloud, Microsoft Azure, Red Hat, and VMware. Optiva is TM Forum Silver Tier, Open API certified, and ISO 27001 certified. Optiva and its solutions have been recognized with numerous industry awards, including most recently the 2025 MVNOs World winner of the AI & Analytics Excellence award and a finalist in the upcoming 2025 TM Forum Awards in the two categories of Excellence in Impact & Innovation and Excellence in Data & AI Innovation.

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: