Oracle Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS TOP 500 Market Report

Oracle Strengths, Domain Expertise, and Key Differentiators

In 2024, Oracle surpassed SAP as the No. 1 ERP applications vendor for the first time, unseating the business software pioneer that has dominated the Enterprise Resource Planning landscape since the early 1980s.

With the help of its fast-growing Oracle Fusion Cloud ERP products for accounting, order management and other mission-critical processes designed to automate industries like healthcare, banking and construction, Oracle posted $8.7 billion in ERP software revenues last year, securing a 6.63% market share in the all-important ERP applications market, compared with SAP’s $8.6 billion in ERP sales and a 6.57% share.

The ascent of Oracle has been remarkable given that it did not have a viable ERP product until the early 1990s when its co-founder Larry Ellison decided to invest heavily in applications development, years after forming the company to become the database disrupter to challenge incumbents like Informix, Ingres, Sybase, and IBM.

Following the purchase of PeopleSoft to form the basis of Fusion applications, Ellison upped the ante in 2016 in his quest to challenge SAP by buying NetSuite and picking up more than 10,000 unique Cloud ERP customers along the way. In recent years, Oracle Fusion Applications and NetSuite have experienced rapid customer adoption. The former now counts 14,000+ large enterprises among its installed base, while NetSuite has grown to serve more than 41,000 customers.

Six years later Oracle signed a $28.3 billion pact to absorb Cerner, which offers a range of patient accounting, revenue cycle management and electronic health records deemed essential for over 20,000 healthcare and public-sector organizations.

The real catalyst behind the latest turn of events is simple math. SAP’s installed base now covers no more than 400,000 customers, compared with about 400,000 for Oracle.

In its latest fiscal year, SAP was able to fetch on average $91,800 in revenue per customer, compared with $132,500 for Oracle, a 44% advantage. That means Oracle is capable of selling more products to its customers, many of whom are willing to pay more for their end-to-end Oracle products and services including the mission-critical ERP systems.

Oracle also has the added benefit of its fast-growing Oracle Cloud Infrastructure business. Oracle now targets AI companies with its infrastructure as a service and applications offerings, courting at least two million unique entities that operate either io or ai domains.

What that means is that Oracle has been able to make bigger inroads into some of these customers by tapping into a wider recurring revenue pipeline. In 2024, Oracle also solidified its position as a provider of integrated, enterprise-grade cloud services by delivering a broad portfolio that spans infrastructure, platforms, applications, and industry-specific solutions. Oracle Cloud Infrastructure (OCI) continued to differentiate through its unique architecture tailored for enterprise workloads, offering high-performance computing, dedicated security features, and multicloud deployment options. Innovations such as off-box virtualization, AI-driven automation (e.g., Autonomous Linux), and support for hybrid and sovereign cloud models enhanced its appeal for regulated industries and global enterprises. Oracle’s ability to deliver consistent performance and pricing across regions contributed to increased enterprise adoption of OCI.

In the database and AI domain, Oracle’s strengths centered on its Autonomous Database, which combines multi-model data support (including relational, JSON, graph, and vector) with self-managing capabilities. Through features like “Select AI” and built-in support for large language models, users could run AI-powered queries directly on enterprise data without moving it across systems. This tight integration of AI into core data infrastructure improved agility, reduced operational costs, and enabled advanced analytics and generative search use cases. Oracle also continued embedding AI agents and digital assistants across its Fusion Applications, driving automation in ERP, HCM, SCM, and CX workflows—streamlining finance, HR, and supply chain processes with embedded intelligence.

On the enterprise applications front, Oracle demonstrated strength through the breadth and depth of its Fusion Cloud and NetSuite offerings. These platforms supported organizations of all sizes, from large multinationals to SMBs, and covered comprehensive business functions such as financial management, human capital, procurement, supply chain, and customer experience. Its focus on vertical industry solutions—spanning healthcare, financial services, retail, utilities, and more—enabled customers to adopt tailored cloud services with built-in compliance, analytics, and AI. Oracle’s long-standing domain expertise, combined with its full-stack approach, positioned it uniquely to deliver tightly integrated, AI-enabled business solutions across industries.

Oracle Recent Developments

Between 2024 and mid-2025, Oracle significantly advanced its offerings across cloud infrastructure, databases, artificial intelligence, and enterprise applications. A cornerstone of Oracle’s technology strategy has been the expansion of Oracle Cloud Infrastructure (OCI), which saw the launch of new distributed cloud models including smaller Dedicated Regions and ruggedized Roving Edge devices to support localized and sovereign workloads. OCI also introduced a high-performance AI supercluster built with NVIDIA Blackwell GPUs, aiming to attract organizations training large language models (LLMs). Oracle continued strengthening its multicloud strategy by partnering with AWS, Microsoft Azure, and Google Cloud to deploy Oracle database services natively on those platforms. These alliances allow Oracle customers to use Exadata and Autonomous Database services closer to their existing workloads, with integrated billing and low-latency connections.

Oracle also invested heavily in AI and machine learning capabilities throughout its platform. In 2024, it launched the OCI Generative AI service with support for LLMs from Cohere, Meta, and others. New offerings like OCI GenAI Agents enable retrieval-augmented generation (RAG) on enterprise data for chatbot-style interactions. Oracle emphasized secure AI deployment options, including on-premises GenAI through Dedicated Regions and GPU-backed Autonomous Database environments. Complementary services such as Code Assist (an AI coding assistant), AI Document and Vision APIs, and pre-built language models reflect Oracle’s intent to provide AI tools across use cases—from software development to healthcare automation.

In the database space, Oracle’s major release was Oracle Database 23ai, a long-term support version focused on AI readiness. Key features include vector search for semantic queries, JSON Relational Duality for converged data models, and globally distributed databases with sub-second failover. Oracle also enhanced Autonomous Database with built-in support for vector-based RAG, fine-tuning on enterprise data, and integration with over 35 LLMs. New tools like Graph Studio and Data Studio AI enable no-code data modeling and analysis using natural language. These additions are positioned to help enterprises build AI-enabled applications without complex integrations, and to keep AI workloads close to data for governance and performance.

Oracle Fusion Applications also underwent a transformation through embedded AI. By late 2024, Oracle had integrated more than 50 generative AI “agents” into its ERP, HCM, SCM, and CX suites at no extra cost. These agents automate tasks like financial commentary generation, supply chain analytics, and personalized customer engagement, often powered by the same underlying OCI GenAI services. Oracle introduced new analytics platforms such as the Intelligent Data Lake and Fusion Data Intelligence, which merge traditional BI with AI-driven insights. Industry-specific applications in sectors like energy, healthcare, and defense also received AI enhancements to support regulatory compliance and mission-critical operations.

Oracle’s overarching strategy reflects a strong alignment with enterprise AI trends: embedding AI at every layer of its stack, providing multicloud flexibility, and focusing on data sovereignty and security. Strategic partnerships with major cloud providers and specialized AI firms broadened its reach and underscored its shift from a traditionally closed ecosystem to one that prioritizes interoperability. Oracle’s investments in AI infrastructure, cloud-native tools, and SaaS automation position it as a competitive player for enterprises looking to modernize with generative AI and data-driven decision-making.

Oracle Mergers and Acquisitions (M&A) Activities

Between 2024 and mid-2025, Oracle did not engage in any major acquisitions. The company maintained a strategy focused on organic growth, particularly by expanding its cloud infrastructure, AI capabilities, and database services. Oracle’s official acquisitions log, financial disclosures, and earnings statements from this period show no large-scale transactions.

This restraint in M&A activity marked a continuation of Oracle’s post-Cerner strategy, wherein the company pivoted toward deepening existing offerings rather than growing through high-profile takeovers. Emphasis was placed on broadening strategic partnerships, such as with NVIDIA, Microsoft, and Google Cloud, to strengthen Oracle’s position in cloud services and generative AI. Overall, Oracle’s approach in 2024 and 2025 reflects a deliberate focus on integrating prior acquisitions, enhancing in-house R&D, and aligning with global technology trends through collaboration rather than through acquisition-led expansion.

Between 2021 and 2023, Oracle made several targeted acquisitions aimed at enhancing the functionality and reach of its NetSuite and healthcare offerings. The most notable acquisition during this period was Next Technik, announced in September 2023. This Australia-based company specialized in field service management (FSM) software for NetSuite customers, offering features such as scheduling, dispatch, inventory, and asset management. Oracle’s strategic rationale for acquiring Next Technik centered on expanding NetSuite’s FSM capabilities, enabling it to offer a more integrated and comprehensive ERP experience. By bringing field operations into the same system as financial and operational management, Oracle positioned itself to better serve service-oriented businesses seeking digitization and operational efficiency.

Another acquisition was Adi Insights, which Oracle NetSuite acquired to enhance SuitePeople, its human capital management (HCM) platform. Adi Insights provided workforce management tools that support employee scheduling, time tracking, and compliance monitoring—capabilities seen as complementary to existing HR functions. These acquisitions follow Oracle's broader approach of making small, targeted purchases that deepen its vertical integration across specific cloud application areas. On the other hand, Oracle exited from its advertising software business in 2024 amid changes to the Internet advertising landscape. Meanwhile, Oracle continued to integrate Cerner, a major $28 billion acquisition completed earlier, into its broader ecosystem. The integration of Cerner’s EHR with Oracle Fusion Cloud Applications reflects a longer-term strategy to modernize healthcare IT through AI, automation, and secure procurement systems. Together, these acquisitions reinforce Oracle’s shift toward industry-specific, cloud-based solutions designed to support complex operational workflows in sectors like field services, human resources, and healthcare.

Oracle Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Oracle applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Oracle and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Oracle ERP Cloud, Oracle Analytics Cloud, Oracle CX Cloud, Oracle Data Cloud, Oracle EPM Cloud, Oracle ERP Cloud, Oracle HCM Cloud, Oracle Hospitality Cloud Solutions, Oracle PPM Cloud, Oracle SCM Cloud, Oracle Social Cloud, Oracle Utilities Cloud, Oracle Utilities Opower Cloud, Textura Cloud Solutions, NetSuite ERP, NetSuite HCM, NetSuite OneWorld, NetSuite PSA, NetSuite SCM, NetSuite SuiteCommerce, along with scores of industry solutions for banking, life sciences, utilities, and other verticals. customers.

Oracle Key Enterprise and Cloud Applications

Oracle ERP Cloud, Oracle Analytics Cloud, Oracle CX Cloud, Oracle Data Cloud, Oracle EPM Cloud, Oracle ERP Cloud, Oracle HCM Cloud, Oracle Hospitality Cloud Solutions, Oracle PPM Cloud, Oracle SCM Cloud, Oracle Social Cloud, Oracle Utilities Cloud, Oracle Utilities Opower Cloud, Textura Cloud Solutions, NetSuite ERP, NetSuite HCM, NetSuite OneWorld, NetSuite PSA, NetSuite SCM, NetSuite SuiteCommerce, along with scores of industry solutions for banking, life sciences, utilities, and other verticals.

Oracle Revenues, $M:

Oracle Revenue Breakdown By Type, $M:

Oracle Enterprise Applications Revenues By Functional Markets, $M:

Oracle Enterprise Applications Revenues By Verticals, $M:

Oracle Revenues By Region, $M

Oracle Direct vs Indirect sales

Oracle Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Oracle Customers

No. of Oracle Customers: 430000

No. of Oracle Enterprise Applications Customers: 430000

No. of Oracle Cloud Customers: x

No. of Oracle Cloud Subscribers: 45 million

Oracle’s cloud business saw rapid growth in 2024–25, driven largely by AI workloads. In its FY2025 results Oracle reported OCI revenue up ~50%+ year-over-year (52% in Q4 FY’25), and overall cloud consumption grew ~60% in late 2024.

CEO Safra Catz noted “record level AI demand” and a 336% jump in GPU usage, enabling Oracle to build an AI supercomputer with up to 65,000 NVIDIA GPUs on OCI.

Oracle also expanded its multicloud footprint: for example, OpenAI (ChatGPT) announced it would extend Microsoft Azure’s AI platform into OCI, and Oracle signed Meta to run large language model training on OCI. Oracle launched its database cloud services in partner datacenters, and noted thousands of AI innovators (e.g. NVIDIA, MosaicML, Google’s Gemini teams, etc.) now train models on OCI. By mid-2025 Oracle said it has 23 multicloud data centers live, 47 more coming, and 29 Cloud@Customer sites, reflecting growing enterprise adoption of OCI, Exadata Cloud, Autonomous Database and related services around the world.

Oracle continues to add Fusion application customers across multiple industries. For finance and operations, Oracle reports nearly 11,000 organizations run Oracle Fusion Cloud ERP.

APPS RUN THE WORLD found Oracle even surpassed SAP as the #1 global ERP applications vendor in 2024. Oracle had ~$8.77 B in ERP revenue vs. SAP’s $8.69 B.

Oracle says it now has more than 11,000 customers on Oracle Fusion Cloud ERP and over 30,000 on Oracle NetSuite. Cloud HCM and SCM are also winning large enterprises: for example, Nokia consolidated 80,000 employees on one Oracle Fusion HCM instance, and German utility E.ON (75,000 staff) chose Oracle Cloud HCM for global HR management. Major firms in logistics, retail, media and telecom have also gone live: DHL Supply Chain, Hearst, and Ocado all cite gains from Oracle ERP automation; Pilgrims Pride, PIC and Canonical standardized finance/supply chain on Fusion ERP/SCM. In customer experience, companies like Virgin Media O2 and QinetiQ deployed Oracle CX/Sales/Service modules as part of enterprise upgrades.

In short, Oracle’s fusion suite now spans virtually every sector – from energy and manufacturing to retail and telecom – with a broad installed base (tens of thousands of companies) and notable customers in Europe, North America, Asia and the Middle East.

Beyond core ERP/HCM/SCM, Oracle saw key wins in other clouds and industries. Many customers are moving to Oracle Cloud@Customer and Exadata. For instance, the Abu Dhabi Housing Authority migrated its government apps to OCI and Exadata as part of a “data center exit” strategy. In healthcare, Finland’s largest care provider (HUS) deployed OCI with Autonomous Database and APEX to handle ~700K patients, boosting performance and security. Banks and telcos are also adopting OCI/Exadata in-region: e.g., Chile’s Banco Falabella and Qatar’s Commercial Bank moved core banking workloads to OCI/Exadata Cloud@Customer. Enbridge, EBARA, and PowerCo Norway likewise expanded Oracle’s cloud footprint for mission-critical systems.

Together, these wins illustrate a geographic trend toward Oracle’s cloud in Europe, Asia-Pacific and the Middle East, and an industry trend of large enterprises choosing Oracle’s secure, autonomous cloud infrastructure and databases to replace on-premises systems.

Oracle Market Opportunities, M&A and Geo Expansions

Oracle is homing in on a slew of digital agents that could transform Core ERP functions by pushing the limits of enterprise collaboration.

At a recent briefing, Oracle executives heralded the arrival of hundreds of agents for financial management, supply chain planning, HR administration and customer experience, a sharp increase from its first introduction of predictive AI in 2017.

Steve Miranda, executive vice president of Oracle applications development, said the future of business software and Cloud services could depend on one’s ability to harness the new power of enterprise collaboration through these skills-based agents benefiting from computing on steroids.

Miranda added that another force at work is to let enterprise users run the newly introduced AI Agent Studio – freely available to its Fusion customers – and turn automation into a DIY exercise unleashing creativity, growth and productivity all at once.

Mike Sicilia, executive vice president of Oracle Industries, cites early adoptions of such digital agents have resulted in substantial reduction in documentation time in clinical settings helping reduce physician burnout, hundreds of millions of dollars in incremental revenues attributable to new guest demand among hotel chains, and sizable customer savings on their energy usage and bills and better customer engagement overall for the utility vertical that Oracle serves.

Rondy Ng, executive vice president of Oracle applications development, said the biggest impact from such digital agents will be felt in Core ERP finance function within each and every company now capable of leveraging AI for paperless and touchless handling of copious amounts of documents from purchase orders to bank statements.

Ng said role-trained agents will come in handy to help predict and boost cash flow, while extending one’s reach through a turnkey trading partner network with just a few clicks. For intelligent B2B payments, Ng added that agents will be able to help companies take advantage of discounts and working capital management automatically. Other use cases include ledger and reconciliation agents for faster close with real-time monitoring and continuous automated reconciliation.

Catherine You, group vice president of applications development at Oracle, said what comes next will streamline a full spectrum of business services that previously would have been costly and time-consuming for its current installed base of over 50,000 SaaS ERP customers.

During the two-day Redwood Shores briefing, Evan Goldberg, executive vice president of NetSuite, said the performance of digital agents will radically improve by making the best use of natural language processing and an elegant and intuitive interface that enables easy input of task-specific questions and returns answers with precision.

The near-term impact is a totally new user experience that will become available to all NetSuite customers in 2026 as shown in a brief demo from Goldberg. He promised that the reimagined delivery of ERP services made possible by the AI breakthrough could amount to the most important change to its ERP offerings since the inception of NetSuite in 1998.

One of the key differentiators of Oracle’s Core ERP transformation may happen before these digital agents can effect change. Instead, the real value may lie in the use of AI for enhanced support and proactive service delivery that ensures smooth ERP go-lives, said Enda Hu, group vice president of applications service excellence at Oracle. Any successful implementation of cloud products now mitigates the capex risks for the end users, but it also increases their dependency on vendors and third-party providers at a time when companies are faced with steep support costs.

In the IaaS market, Oracle significantly scaled its distributed cloud infrastructure to meet demand from regulated industries and remote sites. In Saudi Arabia, it inaugurated its second public cloud region in Riyadh as part of a $1.5 billion investment tailored to support the Kingdom’s AI economy and data sovereignty needs. Similarly, Oracle announced major investments in Europe and Asia, over $1 billion for a third region in Madrid to support DORA and EU compliance, and a $6.5 billion project to open its first Malaysian public cloud region, portraying a broader focus across Southeast Asia.

Additionally, Morocco and other MENA countries were added to its public-deployment roadmap, offering local access and resilience. Complementing these, Oracle’s compact Dedicated Region 25 and Roving Edge devices allow on-premises enterprise-grade cloud services, drawing interest from telcos like Vodafone, governments, and sovereign clients.

There was notable traction in sectors such as financial services, healthcare, manufacturing, utilities, defense, and the public sector. For instance, Spain’s Telefonica and Banco Sabadell endorsed Oracle’s Madrid region for compliance-driven workloads, while Saudi Arabia's public- and private-sector entities began migrating to OCI for AI-enabled operations. In Southeast Asia, Oracle began providing air-gapped AI and cloud services to Singapore’s military. Agreements with Rai Way in Italy opened new data-center partnerships for AI workloads. This vertical momentum highlighted Oracle’s ability to offer compliant, localized infrastructure for diverse, mission-critical workloads.

By enabling Oracle Database@AWS, @Azure, and @Google Cloud and expanding these offerings into Frankfurt, Mumbai, UAE, and beyond, Oracle tapped into enterprises with multi-cloud strategies. The push accelerates OCI consumption among clients already utilizing hyperscaler platforms. Furthermore, Oracle’s cloud expansion into new geographies—Malaysia, Morocco, Saudi Arabia, Spain, Indonesia, and North Africa—unlocks fresh markets and regional data-residency opportunities.

Oracle Risks and Challenges

Based on the company latest guidance, Oracle’s total Cloud revenues could exceed $34 billion in its current fiscal year, split evenly between its IaaS business and Cloud applications. The latter is attributable to uninterrupted demand for its Fusion ERP applications and NetSuite offerings as CEO Safra Catz emphasized the fact that she saw no impact from the ongoing global trade disputes.

Also, Oracle’s IaaS outlook has not even factored in direct contributions and/or halo effects from the still evolving Stargate initiative, a $500-billion project to build the next-generation AI infrastructure consortium involving Softbank, OpenAI, Oracle, and MGX, an investment fund held by the Abu Dhabi government.

If things pan out as Oracle envisions, its total Cloud revenues could zoom past $330 billion by 2031 as shown in the following modeling.

Per Oracle’s announcement on June 30 that zeroes in on a $30 billion cloud contract that comes into effect in its Fiscal 2028 that runs from June 2027 to May 2028, ARTW model shows doubling of its projected Cloud revenues to exceed $100 billion in calendar year 2028. Because of that, Oracle’s projected Cloud revenues could top $175 billion by 2029 and add at least $75 billion each year in incremental cloud revenues through 2031 chalking up as much as $333 billion in total cloud revenues by that time.

Question is not whether Oracle can achieve those lofty goals, but rather its reliance on a handful of customers for much of its growth in the coming years. Still, Oracle significantly increased capital expenditures to support its AI and cloud ambitions, including building the OCI supercluster and Project Stargate. While investment in GPU infrastructure and multicloud expansion has been well-received, fueling strong revenue forecasts and backlog growth, this has weakened free cash flow and raised concerns about margin compression and financial flexibility.

Oracle Ecosystem, Partners, Resellers and SI

To strengthen its neutral, multicloud positioning, Oracle forged strategic alliances with major cloud and AI providers. Key initiatives—such as Database@AWS, Database@Google Cloud, and extended collaborations with Azure—now enable customers to run Oracle’s Autonomous Database and Exadata services directly within competing hyperscaler environments. This shift marks a deliberate move from a traditionally closed ecosystem toward a more open and interoperable architecture.

The company also expanded its AI-focused ISV ecosystem. Startups like Modal, Suno, Together AI, Twelve Labs, Reka, and Evidium leveraged OCI Supercluster infrastructure to train large-scale language and multimodal models, gaining performance and cost-efficiency benefits. In a further example of vertical collaboration, Vertex joined Oracle’s ISV accelerator program to deliver integrated finance and tax solutions within Fusion Applications.

Developer and partner engagement was another focus area. Oracle introduced APEX AI Assistant to support natural-language, low-code app development and revamped its OCI Partner Program with upgraded incentives, co-selling support, and technical enablement. Community-driven platforms, including Quest and the SOA partner community, maintained strong participation through events, training, and certifications.

Overall, the company’s ecosystem strategy in 2024–25 has centered on three core themes: multicloud compatibility, AI-native partnerships, and robust partner/developer enablement. These efforts are part of Oracle’s broader ambition to deliver AI-enhanced, scalable, and collaborative solutions across its cloud and enterprise software portfolio.

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

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