Outreach.io Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS TOP 500 Market Report

Outreach.io Strengths, Domain Expertise, and Key Differentiators

Outreach is the Revenue AI platform designed to help companies accelerate relationship-building, increase revenue, and improve customer retention. By leveraging human-led, AI-assisted workflows, Outreach enables sales teams to operate more efficiently and effectively, optimizing every stage of the sales process. Organizations can also deploy fully autonomous agents that replicate the workflows of their top-performing sellers, driving consistent performance throughout the entire customer lifecycle.

Outreach is a workflow-first Sales Execution platform purpose-built to drive seller productivity and performance. Unlike platforms that originated as forecasting tools, call recording solutions, or CRM systems—each effective within their specific function—Outreach is uniquely designed to influence seller behavior and outcomes by deeply understanding and aligning with user workflows.

Outreach.io Recent Developments

In 2024, the company introduced a series of updates to enhance sales and RevOps leadership. New AI-driven capabilities offer deeper insights into prospecting, messaging, and meeting management, helping managers provide more effective guidance, feedback, and coaching. Additionally, new features support sales and account management teams in improving enterprise customer retention and expansion, enabling better collaboration, lifecycle visibility, and timely actions for account growth. The latest updates also include mobile functionality, customizable workflows, and forecasting tools, empowering teams to refine strategies anytime, anywhere. Moreover, the launch of Outreach AI Prospecting Agents, an autonomous AI solution integrated into the Outreach platform, revolutionizes how teams build new logos and expansion pipelines by automating prospecting workflows.

Outreach.io Mergers and Acquisitions (M&A) Activities

The company's most recent acquisition occurred in October 2021, when Outreach completed the acquisition of Canopy.io, a leading revenue intelligence software provider. This strategic move significantly expands Outreach's portfolio, bolstering its capabilities in revenue intelligence. The integration enhances revenue leaders' ability to leverage advanced sales analytics and forecasting tools, effectively addressing the evolving needs of the modern sales environment.

Outreach.io Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Outreach.io applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Outreach.io and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Outreach Platform customers.

Outreach.io Key Enterprise and Cloud Applications

Outreach Platform

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Outreach.io Direct vs Indirect sales

Outreach.io Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Outreach.io Customers

No. of Outreach.io Customers: 6000

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Currently, more than 6,000 organizations leverage the platform’s automated workflows and AI/ML-powered insights to maximize revenue potential and close deals more consistently by eliminating execution gaps across the entire sales cycle. The platform is trusted by industry leaders including SAP, Snowflake, Siemens, Okta, Zoom, Databricks, and many others.

Outreach.io Market Opportunities, M&A and Geo Expansions

In March 2025, Outreach announced an integration with Zoom Mail, part of Zoom’s AI-first work platform for human connection. The integration enables revenue teams to seamlessly connect Outreach with Zoom Mail and Zoom Calendar within the Zoom Workplace app. Sellers can now sync emails and send messages directly from Outreach using Zoom Mail, while also syncing their Zoom and Outreach calendars to streamline event scheduling and meeting management.

In October 2024, Outreach announced a strategic integration with industry leader Clay, a company renowned for its data enrichment and automated personalized outreach solutions. This integration empowers sellers to target the right prospects and deliver relevant messaging, driving growth across outbound, inbound, expansion, and retention efforts. By consolidating and enhancing data enrichment, Outreach’s integration with Clay enables GTM teams to scale personalized outreach more effectively, optimizing their revenue generation processes.

In September 2024, the company unveiled the next phase of its partnership with Avant, a leading Technology Services Distributor. For the first time, Outreach is now available to Avant’s Trusted Advisor network, marking the introduction of a sales execution platform within Avant’s offerings. Outreach’s AI-powered selling workflows provide Avant’s Trusted Advisors with a powerful new tool to help enterprise customers optimize their sales processes.

Outreach.io Risks and Challenges

The leadership transition introduces potential risks for the company. In September 2024, Outreach appointed Abhijit Mitra as CEO, effective immediately. Mitra, who previously served as President of Product and Technology at Outreach, brings extensive experience to the role. In January 2025, the company further strengthened its leadership team with the appointments of Nadia Rashid as Chief Revenue Officer and Holly Simmons as Chief Marketing Officer

Despite strong competition in the market, expanding sales beyond the United States will present a significant challenge.

Outreach.io Ecosystem, Partners, Resellers and SI

Outreach’s Sales Execution Platform is backed by a world-class partner ecosystem—including agencies, technology integrators, and solution providers—that empowers organizations to optimize their go-to-market (GTM) strategies, streamline processes, refine messaging, enhance training, and ensure seamless technology implementation.

The company collaborates with a diverse network of strategic partners, including Greaser Consulting, LeadFabric, LyteSales, Abstrakt, GTM Architects, RevShoppe, L5.ai, and Outbound Funnel, among others, to deliver enhanced value and support across the sales execution ecosystem.

In May 2024, Outreach introduced its Global Partner Program, EMPOWER, marking a pivotal advancement in enterprise sales execution. The program expands Outreach's network of Trusted Advisors, solution providers (SPs), and system integrators (SIs), enabling businesses worldwide to optimize their sales processes and drive growth. Through EMPOWER, partners can refer or resell Outreach, providing enterprise customers with valuable access to a trusted channel community that accelerates revenue growth.

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: