PandaDoc Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS TOP 500 Market Report

PandaDoc Strengths, Domain Expertise, and Key Differentiators

PandaDoc offers a comprehensive all-in-one document automation and eSignature platform, enabling businesses to efficiently create, send, track, and digitally sign documents across a variety of workflows, including proposals, quotes, contracts, and payments. By streamlining document creation, management, and signing, PandaDoc empowers agile teams to enhance operational efficiency, improve insights, and accelerate processes while delivering a superior customer experience. Trusted by businesses to automate key document workflows, PandaDoc’s platform combines powerful document generation and workflow automation capabilities, positioning the company as a key player in the growing market for digital document solutions.

PandaDoc Recent Developments

In August 2024, PandaDoc, a provider of all-in-one document workflow automation solutions, announced it had reached $100 million in Annual Recurring Revenue (ARR), highlighting its strong growth trajectory and expanding market presence. Since its inception in 2013, the company has served over 56,000 customers, primarily small and medium-sized businesses, by offering a comprehensive platform for creating, managing, and eSigning digital documents. This milestone reflects PandaDoc’s continued focus on innovation, operational efficiency, and its strategic positioning within the global SaaS market.

In May 2024, PandaDoc has launched "Rooms," a collaborative digital workspace designed to streamline key aspects of the sales process, including document sharing, stakeholder coordination, prospect communication, and payment facilitation. This feature supports PandaDoc’s ongoing strategy to deliver comprehensive, end-to-end solutions that optimize the sales cycle and drive greater efficiency and alignment across customer engagement workflows.

PandaDoc Mergers and Acquisitions (M&A) Activities

In August 2023, PandaDoc, a prominent provider of quote-to-cash and contract automation solutions, announced its acquisition of Denario, a German-based fintech startup recognized for its innovative B2B SaaS offerings in payment management. This strategic move underscores PandaDoc’s intent to enhance its financial workflows and expand its footprint in the European fintech landscape.

In March 2022, PandaDoc completed the acquisition of LiveNotary, a provider of remote online notarization technology. This acquisition aligns with PandaDoc’s strategic objective to broaden its digital document management capabilities, particularly for small and medium-sized businesses (SMBs). By integrating legally compliant notarization into its platform, PandaDoc strengthens its value proposition across key workflows such as contracts, transactions, and proposals.

PandaDoc Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying PandaDoc applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of PandaDoc and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified PandaDoc Document Management customers.

PandaDoc Key Enterprise and Cloud Applications

PandaDoc Document Management

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PandaDoc Direct vs Indirect sales

PandaDoc Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified PandaDoc Customers

No. of PandaDoc Customers: 56000

No. of PandaDoc Enterprise Applications Customers: 56000

No. of PandaDoc Cloud Customers: 56000

No. of PandaDoc Cloud Subscribers: x

With a customer base exceeding 56,000, PandaDoc has established itself as a trusted solution for businesses seeking to enhance their document workflows. This growing adoption highlights the platform's widespread appeal and effectiveness in meeting the document management needs of diverse industries and organizations of varying sizes. By streamlining the creation, management, and signing of digital documents, PandaDoc continues to empower its customers to improve efficiency, collaboration, and overall business operations.

PandaDoc's growing customer base includes recent high-profile wins such as McMinnville School District, American Meetings Inc., JumpCrew, Food4Heroes, CyberBytes, Invaco, Chili Piper, Autodesk, Verified First, and InSync, among others. This diverse adoption across various sectors highlights PandaDoc's capability to address the document workflow automation needs of both small businesses and large enterprises. These strategic customer acquisitions further reinforce PandaDoc’s position as a trusted leader in the digital document management space.

PandaDoc Market Opportunities, M&A and Geo Expansions

In January 2025, PandaDoc appointed Keith Rabkin as President, a move that highlights the company’s focus on operational excellence, sustained growth, and profitability. Since joining in November 2022 as Chief Revenue Officer (CRO), Rabkin has played a key role in driving exceptional growth and refining the company’s go-to-market strategy. In his new role, he will oversee finance and HR, further aligning these functions to promote customer success and profitability. Under his leadership, PandaDoc has attracted top talent from organizations such as Asana, Dropbox, and Outreach, enhancing its ability to serve over 56,000 global customers. This promotion reflects PandaDoc’s commitment to internal leadership development and its long-term vision for innovation and success.

As PandaDoc reaches a key growth milestone, the company is strategically positioned to expand its market presence by evolving its proposals and quoting capabilities into a full Configure, Price, Quote (CPQ) solution—an opportunity that aligns with increasing demand for end-to-end sales automation tools. Backed by established venture partners such as Altos Ventures, Rembrandt Venture Partners, One Peak Partners, and OMERS, PandaDoc is well-equipped to accelerate innovation and capitalize on emerging opportunities within the broader document workflow and revenue operations landscape.

PandaDoc Risks and Challenges

A key risk for PandaDoc in the market is the intensifying competition within the document automation and eSignature sector. With both established industry players and emerging startups offering comparable solutions, PandaDoc may face increasing pressure on pricing strategies, customer retention, and its ability to differentiate its platform in a crowded marketplace.

PandaDoc Ecosystem, Partners, Resellers and SI

PandaDoc enhanced its integration with Salesforce, introducing new customization features aimed at improving the user experience for Salesforce administrators and enabling sales teams to streamline their workflows. Beyond Salesforce, PandaDoc also integrates with a range of leading CRM platforms, including Pipedrive, HubSpot, Zoho, Microsoft Dynamics CRM, Zendesk, and SugarCRM. Additionally, PandaDoc supports integrations with financial systems such as QuickBooks Payments and collaboration tools like Dropbox and Box, expanding its ecosystem to offer a seamless, interconnected experience for businesses across various functions. This extensive partnership network enhances PandaDoc’s value proposition, positioning it as a versatile solution within the broader enterprise technology stack.

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: